SME Technology Summit 2009 - Building Your Business with Mobile

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What mobile applications are gaining momentum for small to medium businesses in Australia. What technologies should you be aware of when designing a mobile strategy for your business.

Presented at the SME Technology Summit in Sydney Australia.
1st December 2009.

Published in: Technology, Business
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  • Fastest growing markets are China & India
  • 1.7 people with Credit Cards1.5 Billion TV sets1.4 Internet Users1 Billion PCs in use - http://www.reuters.com/article/technologyNews/idUSL2324525420080623?feedType=RSS&feedName=technologyNews
  • The Seminconductor Industry Association reports that for PCs worldwide the replacement cycle held steady at 42 months (3.5 years) but mobile phone replacement cycle has kept shrinking, reaching thelevel of 18 months in 2006 (SIA 2007).
  • SOURCE: TELSYTE Australian Business Mobile Usage & Directions - 2009 End-User Survey
  • Total of 230,065 complaints overall
  • Total of 230,065 complaints overall TIO invoiced Telstra - $17,238,634Optus - $4,084,414AAPT - $563,547 iiNet - $137,906.
  • Smartphones will start outselling Featurephones by 2011.
  • SME Technology Summit 2009 - Building Your Business with Mobile

    1. 1. Building Your Business with Mobile <br />Shane Williamson<br />Co-Founder Mobile Monday Sydney<br />1st December 2009<br />
    2. 2. over 4.5 billion active mobile subscriptions<br />Dec 2009<br />
    3. 3. 1.7 Billion<br />1.5 Billion<br />1.4 Billion<br />1.1 Billion<br />
    4. 4. over a Billion new mobiles are sold annually<br />
    5. 5. 18 months<br />replacementcycle<br />3.5 years<br />
    6. 6. in Australia one in five mobile phone users are business users<br />
    7. 7. SOURCE: Telecoms Industry Ombudsman 2009 Annual Report<br />What people are complaining about<br />
    8. 8. SOURCE: Telecoms Industry Ombudsman 2009 Annual Report<br />
    9. 9. smartphone<br />vs<br />featurephone<br />
    10. 10. Others<br />
    11. 11. Mobile email remains the most popular business application mobilised by 53% of corporate Australia<br />SOURCE: TELSYTE Australian Business Mobile Usage & Directions2009 End-User Survey<br />
    12. 12.
    13. 13. Location Based Services<br />
    14. 14. PatrolGuard GPS<br /><ul><li>Geo-Fence alerts
    15. 15. Stop Logs
    16. 16. Programmable Points of Interest ( POI )
    17. 17. Photo capture
    18. 18. Barcode scanning
    19. 19. Signature capture
    20. 20. Discrete alarm</li></ul>www.skynetmobile.com<br />
    21. 21. Sales & Field Force Automation<br />
    22. 22. On Demand Customer Relationship Management (CRM)<br />salesforce.com<br />
    23. 23. SalesForce.com Contact Manager Edition <br />US$9 per user, per month<br />Contacts and accounts<br />Outlook and email integration<br />Reporting<br />Customisation<br />Google Apps integration<br />www.salesforce.com/smallbusinesscenter<br />
    24. 24. Retriever Barking(Field Service Automation)<br />Small Medium Enterprise Field Service Management <br />Schedule work to fieldworkers<br />Real time job management<br />Real time feedback<br />Web based reporting & printing is available<br />www.retrieverbarking.com<br />
    25. 25. Fixed To Mobile<br />Convergence<br />
    26. 26. Vodafone Business One<br />Partnership between Vodafone Australia, Cisco & RIM (Blackberry)<br />$2,000 to $10,000 per month<br />Extends the IP PABX functionality to the mobile<br />Managed service (Hosted PABX)<br />vodafonebusinessone.com.au<br />
    27. 27. Vodafone Business One<br />
    28. 28. Vodafone Business One<br />www.vodafonebusinessone.com.au/one-at-work.aspx<br />
    29. 29. Messaging & Collaboration<br />
    30. 30. www.google.com.au/apps<br />
    31. 31.
    32. 32.
    33. 33. Summary<br />Mobile is the main information tool of business<br />Cloud computing loves mobile<br />Strongest business processes drivers<br />Location Based Services<br />Sales & Field Force Automation<br />Messaging & Collaboration<br />Fixed To Mobile Convergence<br />
    34. 34. Building Your Business with Mobile <br />Shane Williamson<br />Co-Founder Mobile Monday Sydney<br />shane@mobilemondaysydney.com<br />0414 987 393<br />

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