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TOPIC: Mobile needs to be an integral part of a company’s Digital DNA, not an outsourced pet project. I will address some mobile strategy principles so you can navigate the mobile ecosystem efficiently
Delivered at Ignite Sydney Marketing event (August 2013). http://marketing.ignitesydney.com/.
The ignite presentation format is a 5 minute talk, with 20 slides at 15 seconds each.
Video is available on Youtube here http://youtu.be/Dc0LcEymGGc