WHAT SHOULD I CHARGE?Strategies for Longevity and Happiness in a Freelance Career
Hi, I’m Shane & I run a   100% FREELANCE	     driven agency.	                                    	  
A FEW OF OUR FRIENDS        (some people call them clients)         	                  http://tri.be
Define Your Rate byI N D U S T R YLIFESTYLESALES
I Started            At $25 Per HourContent Management ° Banner Design   ° Audio Processing
EXPERIENCEI Had Self-Taught Skills But No Experience
LOCATIONCustomers in Silicon Valley Expected a Higher Rate
NICHE   If You Had Money, I Brought the Hustle
I Charged    What The Industry Told Me To	  When you have no idea how to price your work,  the clients you find will gladly...
Until The Day My Wife Wanted a House When a job or industry defines your income, it defines your lifestyle.
How about using your ideallifestyle to set your rate?
According to the BankTo Buy a House, I Needed $4,000 After Tax Money
+25%                  for Taxes$5,333   Always remember to budget for TAXES         when calculating the income you need.
WITH BUSINESS EXPENSES: $6,000 1.    Rents & Utilities 2.    Equipment 3.    Advertising / Marketing 4.    Professional Se...
HOW MUCH TIMEDO YOU ACTUALLY BILL?  I legitimately billed an average of 30 hours per week             and needed to gross ...
MY IDEAL LIFESTYLE   Required I Charge $46/hr!
NOT 1 CLIENT OBJECTEDI was dreading a huge confrontation, but all I got waslove.
Time passed and myability to sell and my  reputation grew!
50% of legitimate gigs I hadTO DECLINE    People were competing for my availability!
SO I RAISED MY RATES AGAIN
Until I Had to Do Some SalesA rate is simply a reflection of thedemand for your services. When yourproduct is YOU, sales de...
Wash, Rinse, Repeat.  Sell until you are turning down gigs. Raise your rates until you need to sell.
FROM $25 to $250 in 10Yrs
CONCLUSION: Define Your Rate bySALESLIFESTYLEYI N D U S T R
@justlikeair shanepearlman.com
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What Should I Charge?

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Watch the full vide of the talk at Modern Tribe: http://tri.be/what-should-i-charge/

The most common question I get when speaking to new, and even experienced, freelancers is "What should I charge?"

How should I set my rate: http://tri.be/are-you-working-for-free/
Hourly or Fixed: http://tri.be/charging-hourly-vs-fixed-price/
How much will I make this year: http://tri.be/freelancers-guide-to-sales-measuring-your-sales-pipeline/

I have a formula I use to raise or lower my rate, as well as some key strategies you can use to set up a good game plan. The key is to be intentional and strategic.

This talk was given at International Freelancers Day 2011: http://www.internationalfreelancersday.com/

Published in: Business, Career
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What Should I Charge?

  1. 1. WHAT SHOULD I CHARGE?Strategies for Longevity and Happiness in a Freelance Career
  2. 2. Hi, I’m Shane & I run a 100% FREELANCE   driven agency.    
  3. 3. A FEW OF OUR FRIENDS (some people call them clients)   http://tri.be
  4. 4. Define Your Rate byI N D U S T R YLIFESTYLESALES
  5. 5. I Started At $25 Per HourContent Management ° Banner Design ° Audio Processing
  6. 6. EXPERIENCEI Had Self-Taught Skills But No Experience
  7. 7. LOCATIONCustomers in Silicon Valley Expected a Higher Rate
  8. 8. NICHE If You Had Money, I Brought the Hustle
  9. 9. I Charged What The Industry Told Me To  When you have no idea how to price your work, the clients you find will gladly decide for you.
  10. 10. Until The Day My Wife Wanted a House When a job or industry defines your income, it defines your lifestyle.
  11. 11. How about using your ideallifestyle to set your rate?
  12. 12. According to the BankTo Buy a House, I Needed $4,000 After Tax Money
  13. 13. +25% for Taxes$5,333 Always remember to budget for TAXES when calculating the income you need.
  14. 14. WITH BUSINESS EXPENSES: $6,000 1.  Rents & Utilities 2.  Equipment 3.  Advertising / Marketing 4.  Professional Services
  15. 15. HOW MUCH TIMEDO YOU ACTUALLY BILL? I legitimately billed an average of 30 hours per week and needed to gross 6k per month. $6,000 / 130 hours = $46 / hour. Hint, the average weeks per month is 4.33
  16. 16. MY IDEAL LIFESTYLE Required I Charge $46/hr!
  17. 17. NOT 1 CLIENT OBJECTEDI was dreading a huge confrontation, but all I got waslove.
  18. 18. Time passed and myability to sell and my reputation grew!
  19. 19. 50% of legitimate gigs I hadTO DECLINE People were competing for my availability!
  20. 20. SO I RAISED MY RATES AGAIN
  21. 21. Until I Had to Do Some SalesA rate is simply a reflection of thedemand for your services. When yourproduct is YOU, sales defines yourrate.
  22. 22. Wash, Rinse, Repeat. Sell until you are turning down gigs. Raise your rates until you need to sell.
  23. 23. FROM $25 to $250 in 10Yrs
  24. 24. CONCLUSION: Define Your Rate bySALESLIFESTYLEYI N D U S T R
  25. 25. @justlikeair shanepearlman.com

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