Mdia5003 presentation

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Summary of article 'Old and New Media: Blogs in the third age of political communication' by Ian Ward & James Cahill, for MDIA5003 course.

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  • Mdia5003 presentation

    1. 1. MDIA5003Online & Mobile Media Week 4 - The Blogosphere Shane J. Veness
    2. 2. Online & New Media:Blogs in the third age of political communication Ian Ward & James Cahill (2007)
    3. 3. Before the BlogTraditional sources of information: ‘top down’ influence
    4. 4. Anno Blogini...In 1999, web logs were in their infancy...By the mid-2000s, ‘blogs’ considered mainstreamSymbolised ‘the difference between old and newmedia’ (Frost 2004)The ‘third age of political communication’ (Blumler,Kavanagh 1999)
    5. 5. What are blogs?Blog, a portmanteau of ‘web log’Originally ‘personal webpage diaries’Written in ‘personal voice’‘Bloggers tend to write about topics that matter tothem’ (Gill 2004)
    6. 6. Why do they matter?‘Erode..the gatekeeping control which mainstream mediaexercise over political news...’ (Ward, Cahill 2007)Seen as the next communication technology to revolutioniseinformation promulgationCitizens can now ‘both generate and consume politicalnews” (Ward, Cahill 2007)
    7. 7. The Rise of the InternetBy the mid-90s many mainstream print and broadcastorganisations had a digital presenceThese were followed by online-only news sites (Slate,Crikey.com)Still followed the traditional formula of professionalreporters and editors for publishing content
    8. 8. Why did blogs gain popularity?Blogs require little capitalPublishing to mass audience is easyAnyone with a computer and internet access can produce oneEven easier today! (WordPress, Blogger, etc)
    9. 9. How do blogs affect political news?The Internet holds vast information such as ‘governmentreports, political speeches, and news interviews’Previously only available to professional journalistsAllowed the preparation of current and authoritative analysisof political affairs by amateurs
    10. 10. How do blogs affect political news?Mainstream news organisations now have blogs of their ownStill predominately an amateur activity though somebloggers could be said to be in the news businessCover a huge range of topics and sub-topics, especially in thepolitical domain
    11. 11. Political blogsFill in gaps where mainstream media has shrunk awayAllows people to seek out information they are interested inOpens up a dialogue rather than a ‘lecture’ from news eliteThe ‘fifth estate’: “obsessive fact-checking and analysing ofmainstream news media” (Ward, Cahill 2007)
    12. 12. Hold on! Serious journalism?Bloggers rely on mainstream media for information...Most of the links in blogs are to ‘elite mainstream newsorganisations’ (Ward, Cahill 2007)Blogged information can be dubiousOr “simply vehicles for corporate marketing or publicadvocacy by established lobby groups” (Ward, Cahill 2007)
    13. 13. Success stories: Trent LottMainstream media ignored racist remarks by then (2002)senate majority leader, Trent LottPicked up on by bloggers, the storm of criticism and scandalthat followed lead to Lott’s eventual resignationAll similar stories seem to come out of the USA; what aboutAustralia?
    14. 14. Blogs in US & Australian PoliticsThere is a growing Internet audience for newsBlogging has not taken off in Australia as it has in the USUS recognises blogging as a legitimate medium, bypoliticians and in lawBlogs are extended the same protection as newspapers,broadcasts, and professional journalists
    15. 15. Blogs in US & Australian PoliticsNot so in Australia“Blogging has not become a popular forum for thediscussion of Australian politics and public affairs” (Ward,Cahill 2007)Most Australians still use mainstream media for newsFar fewer Australian based blogs than in other parts of theworld
    16. 16. Fundamentally different political systems First Amendment rights protect the free speech of bloggers in the USA Mainly because of differences in party systems and candidate election USA: candidates are voted in on personal record Australia: candidates are voted in on party policy
    17. 17. Fundamentally different political systems US politicians are more open to influence and persuasion, can ‘cross the floor’ on issues Australian politicians can be turned out of their party for doing so US politicians rely heavily on their own efforts and fund raising, not party support Australian politicians rely on party campaigns, headed by the party leader
    18. 18. The End! What have we learnt? Blogs have significant economic advantages Easily accessible by anyone with an internet connection Can reach large audiences quickly and cheaply “Not all political systems... foster... blogging in the way that the USA has.” (Ward, Cahill 2007) “...political communication involves politics as well as communication technologies...” (Ward, Cahill 2007)

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