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10 Lessons Public Media can Learn from Silicon Valley
1.What’s a Start-up? What’s #pubmedia?2.Why care about business disruption?3.Finding Rockstars and keeping them.4.Design e...
WHAT’S A START-UP?
An organizationbuilt to search for arepeatable andscalable businessmodel.
As a founder you start out with:1) a vision of a product with a set of features,2) a series of hypotheses about all the pi...
Who are the customers/users?              What’s the distribution channel?How do we price and position the product?       ...
WHAT’S A START-UP?              tweet helper: @shaneguiter - #NETAKC
WE ARE START-UPS             tweet helper: @shaneguiter - #NETAKC
VISION         tweet helper: @shaneguiter - #NETAKC
PEOPLE  DON’T  LEAVEMONEY TO  NBC INTHEIR WILL   tweet helper: @shaneguiter - #NETAKC
1.Most trusted brand in America2.An abundance of content3.TV & radio spectrum4.Millions of passionate supporters5.We are l...
DISRUPTION             tweet helper: @shaneguiter - #NETAKC
Apple Lisa to Mac    30 Models to 4       OS 9 to OSX         iPod to iPhone            Mac to iPad
CREATING CREATIVITY              tweet helper: @shaneguiter - #NETAKC
KEEP ROCKSTARS           tweet helper: @shaneguiter - #NETAKC
“Even-keeled bosses who made timefor one-on-one meetings, who helpedpeople puzzle through problems byasking questions, not...
1.Create a culture of education2.Provide regular, consistent feedback3.Set time aside for weekly 1:1 meetings4.Manage the ...
TRUST & TEAMWORK            tweet helper: @shaneguiter - #NETAKC
My model for business is the Beatles. Theywere four guys who kept each other’snegative tendencies in check. Theybalanced e...
Presentation originally     contained 2 minutevideo here: Steve Jobs at the D8 ConferenceWatch Here: http://bit.ly/cvkRgk
IT’S ABOUT THE   CUSTOMER            tweet helper: @shaneguiter - #NETAKC
1.Think about service as a culture.2.The donor is not our customer.3.If you can’t blog it - should you do it?4.Get social ...
LET’S BE DESIGNERS              tweet helper: @shaneguiter - #NETAKC
Presentation originally            contained 6 minute         video here: TED Talk:       Jacek Utko designs to           ...
LET’S BUILDSOMETHING   COOL              tweet helper: @shaneguiter - #NETAKC
1.Set 4 people from your org free2.Give them some office space3.Give them a tiny budget4.Use senior staff as the board5.Ta...
BUILDMEASURE LEARN      tweet helper: @shaneguiter - #NETAKC
FAIL
It’s About Values      ...and creative destruction.
SHANE 512.475.9123sguiter@klru.org @shaneguiter
Public Media Startup: 10 Lessons Public Media can Learn from Silicon Valley
Public Media Startup: 10 Lessons Public Media can Learn from Silicon Valley
Public Media Startup: 10 Lessons Public Media can Learn from Silicon Valley
Public Media Startup: 10 Lessons Public Media can Learn from Silicon Valley
Public Media Startup: 10 Lessons Public Media can Learn from Silicon Valley
Public Media Startup: 10 Lessons Public Media can Learn from Silicon Valley
Public Media Startup: 10 Lessons Public Media can Learn from Silicon Valley
Public Media Startup: 10 Lessons Public Media can Learn from Silicon Valley
Public Media Startup: 10 Lessons Public Media can Learn from Silicon Valley
Public Media Startup: 10 Lessons Public Media can Learn from Silicon Valley
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Public Media Startup: 10 Lessons Public Media can Learn from Silicon Valley

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Public Media Startup: 10 Lessons Public Media can Learn from Silicon Valley

  1. 1. 10 Lessons Public Media can Learn from Silicon Valley
  2. 2. 1.What’s a Start-up? What’s #pubmedia?2.Why care about business disruption?3.Finding Rockstars and keeping them.4.Design every detail and decision.5.Small step...big idea.
  3. 3. WHAT’S A START-UP?
  4. 4. An organizationbuilt to search for arepeatable andscalable businessmodel.
  5. 5. As a founder you start out with:1) a vision of a product with a set of features,2) a series of hypotheses about all the piecesof the business model
  6. 6. Who are the customers/users? What’s the distribution channel?How do we price and position the product? Who are our partners? Where/how do we build the product? How do we create end user demand? How do we finance the company, etc?
  7. 7. WHAT’S A START-UP? tweet helper: @shaneguiter - #NETAKC
  8. 8. WE ARE START-UPS tweet helper: @shaneguiter - #NETAKC
  9. 9. VISION tweet helper: @shaneguiter - #NETAKC
  10. 10. PEOPLE DON’T LEAVEMONEY TO NBC INTHEIR WILL tweet helper: @shaneguiter - #NETAKC
  11. 11. 1.Most trusted brand in America2.An abundance of content3.TV & radio spectrum4.Millions of passionate supporters5.We are locally based & global in focus
  12. 12. DISRUPTION tweet helper: @shaneguiter - #NETAKC
  13. 13. Apple Lisa to Mac 30 Models to 4 OS 9 to OSX iPod to iPhone Mac to iPad
  14. 14. CREATING CREATIVITY tweet helper: @shaneguiter - #NETAKC
  15. 15. KEEP ROCKSTARS tweet helper: @shaneguiter - #NETAKC
  16. 16. “Even-keeled bosses who made timefor one-on-one meetings, who helpedpeople puzzle through problems byasking questions, not dictatinganswers, and who took an interest inemployees’ lives and careers.”
  17. 17. 1.Create a culture of education2.Provide regular, consistent feedback3.Set time aside for weekly 1:1 meetings4.Manage the grunt work properly5.Publicly acknowledge good work
  18. 18. TRUST & TEAMWORK tweet helper: @shaneguiter - #NETAKC
  19. 19. My model for business is the Beatles. Theywere four guys who kept each other’snegative tendencies in check. Theybalanced each other and the total wasgreater than the sum parts. And that’s how Isee business. Great things in business arenever done by one person; they are doneby a team of people. - Steve Jobs
  20. 20. Presentation originally contained 2 minutevideo here: Steve Jobs at the D8 ConferenceWatch Here: http://bit.ly/cvkRgk
  21. 21. IT’S ABOUT THE CUSTOMER tweet helper: @shaneguiter - #NETAKC
  22. 22. 1.Think about service as a culture.2.The donor is not our customer.3.If you can’t blog it - should you do it?4.Get social - Create discussion.5.Use research as a tool for engagement.
  23. 23. LET’S BE DESIGNERS tweet helper: @shaneguiter - #NETAKC
  24. 24. Presentation originally contained 6 minute video here: TED Talk: Jacek Utko designs to save newspapersWatch Here: http://www.ted.com/index.php/talks/jacek_utko_asks_can_design_save_the_newspaper.html
  25. 25. LET’S BUILDSOMETHING COOL tweet helper: @shaneguiter - #NETAKC
  26. 26. 1.Set 4 people from your org free2.Give them some office space3.Give them a tiny budget4.Use senior staff as the board5.Task to create a pubmedia startup
  27. 27. BUILDMEASURE LEARN tweet helper: @shaneguiter - #NETAKC
  28. 28. FAIL
  29. 29. It’s About Values ...and creative destruction.
  30. 30. SHANE 512.475.9123sguiter@klru.org @shaneguiter

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