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World Brand Congress Guerrilla Social Media

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World Brand Congress Guerrilla Social Media Marketing presentation by Shane Gibson.

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World Brand Congress Guerrilla Social Media

  1. 1. Guerrilla Social Media Marketing Shane Gibson #WBC11 Socialized.me/WBC11
  2. 2. Guerrilla Marketing“Achieving conventional goals through unconventional means.” Socialized.me/WBC11
  3. 3. What is this?Socialized.me/WBC11
  4. 4. To this guy? A weapon. Socialized.me/WBC11
  5. 5. Today…• Top 10 attributes of guerilla media marketer• The power of nano-casting and nano- marketing• Executing an integrated social media marketing campaign• 5 Steps to Maximize ROI Socialized.me/WBC11
  6. 6. Traditional Marketing• Money• Extensive Labour• Historically Orientated• Algorithmic• Complicated• ME focused Socialized.me/WBC11
  7. 7. Guerrillas Depend on..• Psychology – Engagement – Emotional Impact – Excitement – Passion – Humor – Desire Socialized.me/WBC11
  8. 8. Guerrilla Marketing • Innovation• Imagination • Knowledge• Community Socialized.me/WBC11
  9. 9. Word of Mouth and Mouse are not free.Time is not money. Time is life. Socialized.me/WBC11
  10. 10. Guerrilla MarketingIs about LEVERAGE Socialized.me/WBC11
  11. 11. Insurance Guerrillas Socialized.me/WBC11
  12. 12. Free & Honest TeaSocialized.me/WBC11
  13. 13. ResultsSocialized.me/WBC11
  14. 14. PressSocialized.me/WBC11
  15. 15. Earned MediaSocialized.me/WBC11
  16. 16. Increase in SalesSocialized.me/WBC11
  17. 17. Wall Street VS. LASocialized.me/WBC11
  18. 18. Free as a WeaponSocialized.me/WBC11
  19. 19. Socialized.me/WBC11
  20. 20. Free Wifi as Weapon Socialized.me/WBC11
  21. 21. Socialized.me/WBC11
  22. 22. 10 Guerrilla Traits1.Immune to hype2.Curiosity3.The ability to sprint4.The ability to run marathons.5.Transparent Socialized.me/WBC11
  23. 23. 10 Guerrilla Traits6. Community focused7. Profit driven8. Tech hungry9. Self-developer10. Leadership mentality Socialized.me/WBC11
  24. 24. Social mediamarketing is about LISTENING Socialized.me/WBC11
  25. 25. Real-Time Feedback Socialized.me/WBC11
  26. 26. Socialized.me/WBC11
  27. 27. Score Keeping?Socialized.me/WBC11
  28. 28. Stakeholder SpottingSocialized.me/WBC11
  29. 29. Twitter Search (Local) Socialized.me/WBC11
  30. 30. Socialized.me/WBC11
  31. 31. Linkedin.com/Signal Socialized.me/WBC11
  32. 32. Can we just not do it?Socialized.me/WBC11
  33. 33. Socialized.me/WBC11
  34. 34. Socialized.me/WBC11
  35. 35. Socialized.me/WBC11
  36. 36. Socialized.me/WBC11
  37. 37. Socialized.me/WBC11
  38. 38. Socialized.me/WBC11
  39. 39. Socialized.me/WBC11
  40. 40. Socialized.me/WBC11
  41. 41. Get in the gameSocialized.me/WBC11
  42. 42. Socialized.me/WBC11
  43. 43. Socialized.me/WBC11
  44. 44. "Social media is 1000 people wide and 2 inches deep"Socialized.me/WBC11
  45. 45. BroadcastSocialized.me/WBC11
  46. 46. Narrow CastSocialized.me/WBC11
  47. 47. Niche-CastSocialized.me/WBC11
  48. 48. NANO-CastSocialized.me/WBC11
  49. 49. Scott HeifermanSocialized.me/WBC11
  50. 50. @cforbesoklahomaSocialized.me/WBC11
  51. 51. @cforbesoklahomaSocialized.me/WBC11
  52. 52. Nano-Cast• Facebook Groups• Linkedin Groups and Sub-groups• Offline events and seminars (Meetups and Tweetups)• Webinars and Podcasts• #tags and Twitter lists• One-to-one dialogue• Fusion partnerships Socialized.me/WBC11
  53. 53. Maximize ROI1. Commit to a Long-term plan2. Coordinate Multiple Media3. Listen and talk don’t market4. Have a strong social hub5. Get Sociable! Socialized.me/WBC11
  54. 54. Resourceshttp://socialized.me/wbc11 • @ShaneGibson • http://ClosingBigger.net http://socialized.me Socialized.me/WBC11

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