Rotary Club Vancouver Social Media Keynote

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http://socialized.me This is the presentation I delivered to the Rotary Club of Vancouver on Social Media.

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  • Start is Shane. Mentions social media experts.Steve: We’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: HummerUbertor: Competitor Spam story
  • Shane share’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Steve Introduces the Reverse Drip
  • Rotary Club Vancouver Social Media Keynote

    1. 1. How Social Media and Social Networking are Turning Sales and Marketing Upside-down<br />@sjagger @shanegibson<br />
    2. 2. “I think that’s going to break.”<br />
    3. 3. “The Customer Owns Your Brand”<br />
    4. 4. 600 million<br />
    5. 5. 90 Million<br />
    6. 6. Linkedin<br />
    7. 7.
    8. 8.
    9. 9.
    10. 10. 100 million updates/day<br />
    11. 11. 1Billion Views/Day<br />
    12. 12. Business-to-Business Decision Makers<br /><ul><li>…69% of B2B buyers use social networks “primarily for business networking and development.”
    13. 13. …Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009)</li></li></ul><li>“If you think you are a leader and no one is following you...<br />You’re actually just going for a walk”<br />
    14. 14.
    15. 15. The Reverse Drip<br />
    16. 16. Social media marketing is about LISTENING<br />
    17. 17. Business Intelligence<br />Search.Twitter.com<br />Google Alerts<br />LinkedIn Groups, Questions & Network<br />Blogsearch.Google.com<br />Customer blogs and social networks<br />Competitor news, blogs, and social networks<br />
    18. 18. Getting Real<br />
    19. 19. Resources<br />Socialized.me<br />Closingbigger.net<br />

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