<ul><li>Leadership 2.0 </li></ul><ul><li>@shanegibson </li></ul>
Meet… <ul><li>Your customer </li></ul><ul><li>Your co-worker </li></ul><ul><li>Your employee </li></ul><ul><li>Your next b...
“ I think  that’s  going  to break!”
“ We are all media companies”
750 million
100 Million
100 million updates/day
 
1Billion Views/Day
Social Media is Not a Video Game http://www.agent-x.com.au
The Future is Now <ul><li>Nearby restaurants </li></ul><ul><li>Shopping </li></ul><ul><li>Community workforce breakdown </...
Who owns social media?
It Belongs to Everyone
 
 
Motivation
Motivation
Motivation
<ul><li>“ More than half of workers in their 20s prefer employment at companies that provide volunteer opportunities, acco...
Where are you from? <ul><li>Digital Natives </li></ul><ul><li>Digital Immigrants </li></ul>
Wired
Learning <ul><li>Byte / Bite Sized </li></ul><ul><li>Collaborative </li></ul><ul><li>JIT </li></ul><ul><li>From Universal ...
Attraction <ul><li>Web 2.0 Platforms and networks </li></ul><ul><li>Time Efficient </li></ul><ul><li>Constant Feedback </l...
Digital and Engaged <ul><li>Yammer </li></ul><ul><li>Wikis </li></ul><ul><li>Google Video / Audio </li></ul><ul><li>Social...
<ul><li>“ A technical recruiter told me some tech companies seek guild leaders in Warcraft, Why? leadership in digital env...
“ If you think you are a leader and no one is following you... You ’re actually just going for a walk”
 
Listening
Implementation <ul><li>Social Media Policy and Guidelines </li></ul><ul><li>Social Media training and monitoring </li></ul...
Learn More: <ul><li>Slides:  http://socialized.me/impact99 </li></ul><ul><li>Podcast:  http://closingbigger.net </li></ul>...
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Leadership 2.0 - Leadership in a Social Business

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Leadership 2.0 - Leadership in a Social Business presented on October 6th 2011 at the Impact99 conference on social media and hr.

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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: Hummer Ubertor: Competitor Spam story
  • Steve talks about the CEO. Shane talks Army and social media policy.
  • Shane share ’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Leadership 2.0 - Leadership in a Social Business

    1. 1. <ul><li>Leadership 2.0 </li></ul><ul><li>@shanegibson </li></ul>
    2. 2. Meet… <ul><li>Your customer </li></ul><ul><li>Your co-worker </li></ul><ul><li>Your employee </li></ul><ul><li>Your next boss…. </li></ul>
    3. 3. “ I think that’s going to break!”
    4. 4. “ We are all media companies”
    5. 5. 750 million
    6. 6. 100 Million
    7. 7. 100 million updates/day
    8. 9. 1Billion Views/Day
    9. 10. Social Media is Not a Video Game http://www.agent-x.com.au
    10. 11. The Future is Now <ul><li>Nearby restaurants </li></ul><ul><li>Shopping </li></ul><ul><li>Community workforce breakdown </li></ul><ul><li>Schools </li></ul><ul><li>Housing inventory and stability </li></ul><ul><li>Crime rates </li></ul><ul><li>Past pricing and sales on the home itself </li></ul>
    11. 12. Who owns social media?
    12. 13. It Belongs to Everyone
    13. 16. Motivation
    14. 17. Motivation
    15. 18. Motivation
    16. 19. <ul><li>“ More than half of workers in their 20s prefer employment at companies that provide volunteer opportunities, according to a recent Deloitte survey.” – Time.com </li></ul>
    17. 20. Where are you from? <ul><li>Digital Natives </li></ul><ul><li>Digital Immigrants </li></ul>
    18. 21. Wired
    19. 22. Learning <ul><li>Byte / Bite Sized </li></ul><ul><li>Collaborative </li></ul><ul><li>JIT </li></ul><ul><li>From Universal to Variable </li></ul><ul><li>Social </li></ul><ul><li>Engagement </li></ul>
    20. 23. Attraction <ul><li>Web 2.0 Platforms and networks </li></ul><ul><li>Time Efficient </li></ul><ul><li>Constant Feedback </li></ul><ul><li>Core Values </li></ul><ul><li>Demonstrate a Path </li></ul><ul><li>Demonstrate a Purpose </li></ul>
    21. 24. Digital and Engaged <ul><li>Yammer </li></ul><ul><li>Wikis </li></ul><ul><li>Google Video / Audio </li></ul><ul><li>Social working </li></ul><ul><li>Themes </li></ul><ul><li>Causes </li></ul><ul><li>Hired to Connect </li></ul><ul><li>Career Mentoring </li></ul>
    22. 25. <ul><li>“ A technical recruiter told me some tech companies seek guild leaders in Warcraft, Why? leadership in digital environment -- just like work” </li></ul><ul><li>- Jeremiah Owyang </li></ul><ul><li>@jowyang </li></ul>
    23. 26. “ If you think you are a leader and no one is following you... You ’re actually just going for a walk”
    24. 28. Listening
    25. 29. Implementation <ul><li>Social Media Policy and Guidelines </li></ul><ul><li>Social Media training and monitoring </li></ul><ul><li>Crowd-driven ongoing education </li></ul><ul><li>Senior involvement </li></ul><ul><li>Long-term focused </li></ul><ul><li>… Remember you attract what you are not what you want. </li></ul>
    26. 30. Learn More: <ul><li>Slides: http://socialized.me/impact99 </li></ul><ul><li>Podcast: http://closingbigger.net </li></ul><ul><li>Twitter: http://twitter.com/shanegibson </li></ul>

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