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How Social Media Has Redefined Business Intelligence

With 100 million twitter updates per day, 600 million Facebook members “liking brands” and 90 million professionals updating their networks on LinkedIn the world of real-time business intelligence is here. If you’re still waiting on market research reports from data gathered last month by a research firm; your marketing, sales and customer engagement strategy is most likely outdated before it’s launched.

Today’s consumer and business decision makers are collaborating, researching and communicating in real-time. With the right tools and strategy you can capitalize on this and get ahead of the competition.

In this Socialized! Lunch Shane Gibson co-author of Sociable! and Guerrilla Social Media Marketing will share:

1. The top sources for real-time business intelligence on the web
2. Free or nearly free social media and web monitoring tools you can use
3. The 5 steps of gaining consent to market to your stakeholders and customers online

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How Social Media Has Redefined Business Intelligence

  1. 1. How Social media has redefined business intelligence#socializedyvr<br />
  2. 2. Business Intelligence<br />The top sources for real-time business intelligence on the web<br />Free or nearly free social media and web monitoring tools you can use<br />The 5 steps of gaining consent to market to your stakeholders and customers online<br />
  3. 3. Web 2.0 vs.Web 3.0<br />
  4. 4. Marketing is a conversation.- @brandcowboy<br />
  5. 5.
  6. 6. Tweets tell the future<br />Computer scientists studied 3 million tweets<br />25 movies (including Avatar) <br />Tweet frequency could be used to accurately predict the box office takings<br />Content of the messages predict ongoing success. <br />"Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP<br />
  7. 7. Blog.suggestionbox.com<br />
  8. 8. Real-Time Feedback<br />
  9. 9.
  10. 10. Consent<br />Discovery<br />Consumption<br />Interaction<br />Connection<br />Consent === Sales Cycle<br />
  11. 11. Listening<br />http://Search.twitter.com<br />http://Google.com/alerts<br />http://Blogsearch.google.com<br />http://facebook.com/search<br />http://www.linkedin.com/signal/<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17. Sysomos – Media Analyst<br />
  18. 18. Sysomos Heartbeat<br />
  19. 19. How to win<br />Realize that marketing/business is a conversation<br />Monitor and respond in real-time<br />Get self-organized or use a tool like Sysomos<br />Socialize your entire business and get ready for Web 3.0 and Customer 3.0<br />
  20. 20. Next Steps?<br />Next Month: “How to get your organization social media ready.”<br />Socialized.me<br />Simply.ca<br />@ShaneGibson<br />@AnthonyCaridi<br />@Gusf<br />

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With 100 million twitter updates per day, 600 million Facebook members “liking brands” and 90 million professionals updating their networks on LinkedIn the world of real-time business intelligence is here. If you’re still waiting on market research reports from data gathered last month by a research firm; your marketing, sales and customer engagement strategy is most likely outdated before it’s launched. Today’s consumer and business decision makers are collaborating, researching and communicating in real-time. With the right tools and strategy you can capitalize on this and get ahead of the competition. In this Socialized! Lunch Shane Gibson co-author of Sociable! and Guerrilla Social Media Marketing will share: 1. The top sources for real-time business intelligence on the web 2. Free or nearly free social media and web monitoring tools you can use 3. The 5 steps of gaining consent to market to your stakeholders and customers online

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