Canadian Association of Exhibition Management Social Media Keynote

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Shane Gibson's social media presentation as the opening keynote for CAEM's 2011 Annual conference in London, ON.

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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: Hummer Ubertor: Competitor Spam story
  • Canpages Business is changing
  • Shane share’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Influencing thought leaders
  • John Chow.
  • Steve Introduces the Reverse Drip
  • Steve talks about the CEO. Shane talks Army and social media policy.
  • Shane talks about George – Power Bar story.
  • Steve talks about Realtors – Shane talks outsourcing networking
  • Shane is odd.
  • Canadian Association of Exhibition Management Social Media Keynote

    1. 1. How Social Media and Social Networking are Turning Sales and Marketing Upside-down @shanegibson #CAEM2011
    2. 2. “ I think that’s going to break.”
    3. 3. “ The Community Owns Your Brand”
    4. 4. The Community is Self-Organizing #Tweetups
    5. 6. We Still Use Old Media
    6. 7. 700 million
    7. 8. 90 Million
    8. 9. 100 million updates/day
    9. 10. 1Billion Views/Day
    10. 11. “ If you think you are a leader and no one is following you... You’re actually just going for a walk”
    11. 15. The Reverse Drip
    12. 16. Trust and Transparency <ul><li>“ The beauty in trust, credibility, likability and relevance is that because so few companies really practice it.  Companies that do  rise above the noise and get noticed.” </li></ul><ul><li>– Jeff Booth, CEO, BuildDirect.com </li></ul>
    13. 17. Marketing Now Belongs to Everyone
    14. 22. Don ’t outsource your personal brand
    15. 23. Rules of Engagement <ul><li>#1 Stop pitching and start connecting </li></ul><ul><li>#2 Doers win in the game of social media </li></ul><ul><li>#3 It ’s not about you </li></ul><ul><li>#4 Be fearless in your contribution to community </li></ul><ul><li>#5 Don ’t be a social spammer, engage </li></ul><ul><li>#6 Be authentic </li></ul><ul><li>#7 Be consistent </li></ul>
    16. 25. Listening
    17. 26. Canada’s Biggest Book Launch Party <ul><li>(Until someone tells us otherwise) </li></ul>
    18. 27. Sociable! Book Launch
    19. 28. Getting Sociable!
    20. 29. The Future <ul><li>Nano-casting </li></ul><ul><li>Customer collaborated brands and products </li></ul><ul><li>Location based and mobile networks </li></ul><ul><li>Social CRM </li></ul>
    21. 30. Resources <ul><li>http://socialized.me /caem2011 </li></ul><ul><li>http://twitter.com/shanegibson </li></ul><ul><li>http://closingbigger.net </li></ul><ul><li>http://inSocialMedia.com </li></ul>

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