How Social Media and Social Networking are Turning Sales and Marketing Upside-down<br />@sjagger @shanegibson<br />
“I think that’s going to break.”<br />
“The Customer Owns Your Brand”<br />
We Still Use Old Media<br />
600 million<br />
150 Million<br />
100 million updates/day<br />
1Billion Views/Day<br />
“If you think you are a leader and no one is following you...<br />You’re actually just going for a walk”<br />
The Reverse Drip<br />
Don’t outsource your personal brand  <br />
Social Media Belongs to Everyone<br />
George Moen – CEO, Blenz Coffee<br />
Rules of Engagement<br />#1 Stop pitching and start connecting<br />#2 Doers win in the game of social media<br />#3 It’s ...
Listening<br />Social media is more about listening and dialogue than it is about broadcasting.<br />
Listening Tools<br />http://Search.twitter.com<br />http://Backtweets.com<br />http://Google.com/alerts<br />http://Blogse...
Twitter search<br />
Backtweets<br />
Twazzup<br />
Hootsuite.com<br />
Use Multiple Channels<br />Engagementdb.com<br />
Getting Real<br />
Launch Plan<br />Identify Your Goal<br />Identify Your Target Audience<br />Pick the Right Platforms<br />Map out Social E...
Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!
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Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!

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http://sociablebook.com This is Shane Gibson and Stephen Jagger's Sociable presentation on social media for Real Estate. They talk about how Realtors can use social media to profit.

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Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!

  1. 1. How Social Media and Social Networking are Turning Sales and Marketing Upside-down<br />@sjagger @shanegibson<br />
  2. 2. “I think that’s going to break.”<br />
  3. 3. “The Customer Owns Your Brand”<br />
  4. 4. We Still Use Old Media<br />
  5. 5. 600 million<br />
  6. 6. 150 Million<br />
  7. 7. 100 million updates/day<br />
  8. 8. 1Billion Views/Day<br />
  9. 9. “If you think you are a leader and no one is following you...<br />You’re actually just going for a walk”<br />
  10. 10.
  11. 11. The Reverse Drip<br />
  12. 12. Don’t outsource your personal brand <br />
  13. 13. Social Media Belongs to Everyone<br />
  14. 14.
  15. 15. George Moen – CEO, Blenz Coffee<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20. Rules of Engagement<br />#1 Stop pitching and start connecting<br />#2 Doers win in the game of social media<br />#3 It’s not about you<br />#4 Be fearless in your contribution to community<br />#5 Don’t be a social spammer, engage<br />#6 Be authentic<br />#7 Be consistent<br />
  21. 21. Listening<br />Social media is more about listening and dialogue than it is about broadcasting.<br />
  22. 22. Listening Tools<br />http://Search.twitter.com<br />http://Backtweets.com<br />http://Google.com/alerts<br />http://Blogsearch.google.com<br />http://www.twazzup.com/<br />
  23. 23. Twitter search<br />
  24. 24. Backtweets<br />
  25. 25.
  26. 26.
  27. 27. Twazzup<br />
  28. 28. Hootsuite.com<br />
  29. 29.
  30. 30.
  31. 31.
  32. 32. Use Multiple Channels<br />Engagementdb.com<br />
  33. 33. Getting Real<br />
  34. 34. Launch Plan<br />Identify Your Goal<br />Identify Your Target Audience<br />Pick the Right Platforms<br />Map out Social Etiquette and Policy<br />Implement Listening and Engagement Strategy<br />Know Your Market Intimately<br />Create Content Mixing Marketing and Community<br />Get Sociable!<br />

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