The concept of Web Governance is currently attracting a lot of attention.
It seems as if its moment has finally arrived - which is encouraging because until recently few industry commentators or senior managers were interested in the details of managing a website.
The reason is that there were just too many other problems that needed fixing first – like getting the basics of usability right, implementing accessibility or improving content.
And while we must admit that work remains to be done in these areas, many of the fundamentals have been put to bed.
As a consequence attention is now switching to how such tasks – and the resources needed to support them – are managed.
The shift to Web Governance highlights a realization that if the trajectory of online experience is to be maintained, a more professional approach to operations is needed.
Indeed, disciplines like design and content are now so widely understood that they are being gradually exhausted as differentiators .
This means that the way in which they are managed is becoming progressively more important to creating & maintaining value.