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Engaging The Social Media

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Engaging The Social Media

  1. 1. Engaging the Social Media<br />know the right buyers<br />
  2. 2. The breakup – advertisers and consumers<br />Video: http://www.youtube.com/watch?v=iXGhcgcgAHg<br />The video shows an advertiser who keeps continue to speak at the customer ignoring her complaints and concerns, behaving as he always has.<br />This is a representation of how NOT engage in social media - but it unfortunately happens every day.<br />Success in social media does not come from a one-sided relationship (only advertisers), it is not only two sided relationship (advertiser-consumer), but it is MANY-sided relationship! (advertiser-consumer + consumer-consumer)<br />
  3. 3. Enhance your Brand!<br />Not-related Interesting Stuffs can be more Powerful to build a community that can enhance your brand<br />Example: Viral Videos (http://www.penn-olson.com/2009/11/05/10-most-viral-videos-for-october-2009/?utm_medium=twitter&utm_source=twitterfeed) <br />
  4. 4. Enhance your Brand!<br />Viral Videos:<br />Viral videos are mostly funny and/or interesting. They value add our life either with laughter or knowledge, motivating us to pass them on.<br />The video concept is usually dead simple but the visual can be so hard to create.<br />Whether the video is share worthy is very subjective. Even when the maker thinks it is viral, the world might think otherwise. The line between a brilliant video and one that goes viral is very thin, yet the impact can be world’s apart.<br />
  5. 5. Create these before class!<br />Social media Tools:<br />Facebook<br />Blog<br />FriendFeed<br />Twitter<br />Podcast<br />
  6. 6. Facebook & Twitter–2 most widely used social media<br />Start making friends & post regularly<br />The larger your network, more people can join your conversation – creating a world wide rave!<br />
  7. 7. Social Map<br />
  8. 8. Several quick tips<br /><ul><li>These videos explains how social media can gather people around the internet to create a world wide rave:</li></ul>How to use social media to combat drug violence: http://www.youtube.com/watch?v=7rE2l3rWZy8<br />How To Use Twitter To Effect Social Change: http://www.youtube.com/watch?v=NBocwdiJhPI<br />How To Create a Grassroots Movement Using Social-Networking: http://www.youtube.com/watch?v=tQpULpHpFmo<br />
  9. 9. Build a company with social media + MANY-SIDEDRELATIONSHIP<br />ThePossibilitiesareLIMITLESS!<br />

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