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Branding Via Social Media


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Social Media tools have come a long way from the early days of Facebook, Twitter and YouTube.

These engagement tools are no longer just looked at like a trend, but as a tactic for creating a community around your brand.

People can apply social techniques to build trust with current and potential customers and brand themselves online to make money using online social tools.

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Branding Via Social Media

  1. 1. By Shana Ray, Digital Marketing +Social Relations Strategist @sharayray
  2. 2. What is Social Media?Hint: It is not marketingso·cial [soh-shuhl] adjective 1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. 2. seeking or enjoying the companionship of others; friendly; sociable;·di·a [mee-dee-uh] noun 1. (usually used with a plural verb) the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely: The media are covering the speech tonight.
  3. 3. ReflectionsThink about one time you used social mediato gain businessShare with the group Now - Think about a time that you have used social media to reconnect with an old friend
  4. 4. Is Social Media JUST Personal?Because of the nature of social media, thelines have blurred between personal andprofessional livesCreating or maintaining a personalconnection via social media or in person canbe your next lead
  5. 5. My Story…
  6. 6. Tips to connect via Social Media
  7. 7. Be SocialSocial Media has made it easierto connect – Leaders and hiring managers – Others looking for help People are ALWAYS asking for referrals online, you just gotta know where to look
  8. 8. Google Yourself
  9. 9. Craft Your NicheGet YourElevator PitchDOWNThink about: - Profile picture - Cover Photo on FB - Bio (should be the same) - Competition and what makes YOU stand out - Appearance in public
  10. 10. Have a PlanGive yourself goals – Reach out to 5 different people each week – Attend one meetup – Ask one person to coffee each week – Any others? Reward yourself
  11. 11. Before You Post What does common sense insocial media mean to you?
  12. 12. Target InfluencersEvery field has establishedexperts and influencers – Engage via social media – Share their content + comment on their blog – Put yourself out there – Learn how they connect with people
  13. 13. Establish YourselfEstablish yourself as one ofthose experts and influencers – Blog! – Share your knowledge – Constantly learn – Monetize your knowledge
  14. 14. Put Yourself Out ThereYou never know where younext lead will come from – Old high school friends – Children’s parents – Groups like WIMP, BNI, YPN, etc – ?????
  15. 15. Branding YourselfBranding takestime Remember: Passion + – Keep up with your connections Enthusiasm – Answer questions online is contagious – Make it a point to keep up with emailing people back – Find a way to inspire yourself, daily
  16. 16. Final TipDon’t be afraid to getstarted connecting withothers. Ask someone here to grab a cup of coffee!
  17. 17. Thank you for participating!For more questions on social media marketing, or anything else – Please contact meBy Shana Ray, Digital Marketing +Social Relations Strategist @sharayray