Walt Disney company history, location, corporate , mission statement , proposed mission statement , the strategy- formulation analytical framework , efe matrix, ife matrix , matching stage , SWOT matrix , space matrix , BCG matrix , decision stage , recommendation

2. Bloodz
Group Members
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5. It’s not about just Disneyland….!
Walt Disney Company
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6. HISTORY
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7. 1923:
Disney and his brother Roy arrived in California to sell “Alice
Wonderland”.
October 1923:
Disney Brother Cartoon studio was founded. But in 1925 the name
was changed to “Walt Disney Studio”.
1928:
First time ever, the Mickey Mouse emerged as the cartoon in
sound.
1932:
Flowers and Trees, first full-color cartoon and first Academy Award
winner.
1950:
The first live action film “Treasure Island” was completed.
History
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8. 1954:
The company began television with Disneyland anthology series.
1955:
The most successful series “The Mickey Mouse Club” began as
well as the opening of new Disneyland Park in California.
1969:
The Disney started its Educational films and materials.
1971:
Walt Disney world Resort was opened with a Magic Kingdom and
two hotels in Orland, Florida.
1982:
Epcot Center was opened as part of Walt Disney World.
History
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9. 1983:
Tokyo Disneyland, first international Disney theme park opened
in Japan.
1988:
At the Walt Disney World, Floridian Beach and Caribbean Beach
Resort were opened.
1990:
Disney moved towards Hollywood Pictures and acquiring
Wrather corp. and television station KHJ.
1991:
Disney purchased The Discover magazine (the leading consumer
science).
1992:
The Paris Disneyland was opened in France.
History
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10. 1993:
The Disney was awarded the franchise for a National Hockey
League team, The Mighty Ducks of Anatheim.
1995:
The Disney Channel started operation in UK.
1996:
Disney Online launches Disney.com.
Radio Disney, a live 24-hour music-intensive radio network, debuts.
1998:
ESPN magazine started as well as the opening of Animal Kingdom
at The Disney World Resort.
2006:
Disney unveiled Disney Xtreme Digital, a networking site aimed at
children younger than 14 years of age.
History
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11. Location
Disney Resorts:
1.California
2.Florida
3.Tokyo
4.Hong Kong
5.Paris
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12. The Walt-Disney Studios
Disney Consumer
Products
• Walt-Disney Pictures
• Miramax Films
• Buena Vista Home
Entertainment
• Disney Records
• Buena Vista Records
• Hollywood Records
• Touchstone Pictures
• Pixar Animation Studios
• Disney Theatrical Group
• Disney Hard Lines
• Disney Soft Lines
• Disney Toys
• Disney Press
• Disney Publishing Worldwide
• Disney Store
Disney’s Corporate
Structure
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13. Disney’s Corporate
Structure
Media Networks Park and Resorts
• ESPN
• Disney/ABC Television Group
• ABC Owned Television
Stations Group
• Internet Group
• ABC Radio
• Disney Land Resorts
• Walt Disney World
Resort
• Tokyo Disney Resort
• Disneyland Paris
• Hong Kong Disneyland
• Disney Cruise Line
• Disney Vacation Club
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14. Mission Statement
Walt Disney Company is to be
one of the world's leading
producers and providers of
entertainment and information.
Using our portfolio of brands to
differentiate our content,
services and consumer products,
we seek to develop the most
creative, inovative and profitable
entertainment experiences and
related products in the world."
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15. Proposed Mission Statement
The mission of Walt Disney
company is to be one of the
biggest and trusted producer of
entertainment and information
provider and committed to
balancing environmental
stewardship(to help) with its
corporate innovative goals and
operations by using advance
technology in all brands
throughout the world for
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16. Purposed Vision Statement
Walt Disney Company
is to be one of the
world's leading
producers and
providers of
entertainment and
information.
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18. The Strategy-Formulation
Analytical Framework
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19. Input
Stage
External
Factor
Evaluation
(EFE)
Internal
Factor
Evaluation
(IFE)
Competitive
Profile
Matrix (CPM)
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20. EFE Matrix
Key External Factors Weight Rating Weighted Score
OPPORTUNITIES
Job opportunity 0.15 3 0.45
Highly profitable for state 0.10 2 0.20
Special offers for schools and tourists 0.08 4 0.32
People get freshness on demand movie 0.04 1 0.04
Sale of Hit Dramas DVDs 0.03 2 0.06
Increase media network 0.10 3 0.30
Threats
Change in technology 0.12 4 0.48
Unaffordable for middle and lower class 0.05 3 0.15
Economic recession 0.10 3 0.30
Stop physical growth of children 0.07 2 0.14
Success in not predictable 0.08 1 0.08
Security threat due to terrorism 0.08 2 0.16
TOTAL 1.00 2.81
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21. IFE Matrix
Key Internal Factors Weight Rating Weighted Score
Strength
Best entertainment place in the world 0.08 4 0.32
Strong diversification 0.15 3 0.45
Good image (Goodwill) 0.09 4 0.36
Innovation (puppets to digital media) 0.15 4 0.60
Get easy feedback through social network 0.08 3 0.24
Acquire popular teams of different leagues. 0.05 3 0.15
Target niche market 0.05 3 0.15
Weakness
Costly to visit 0.05 1 0.05
Huge investment with high risk factor 0.10 2 0.20
Specific target market 0.05 2 0.10
More costly R & D 0.05 1 0.05
Negative impact on children’s mind 0.10 1 0.10
TOTAL 1.00 2.77
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22. Competitive Profile Matrix
(CPM)
Disney Time Warner CBS
Critical
Success
Factors
Weight Rate
Weighted
Score
Rate
Weighted
Score
Rate
Weighted
Score
Advertisement 0.20 4 0.80 3 0.60 3 0.60
Management 0.18 3 0.54 4 0.72 3 0.54
Market Share 0.10 3 0.30 2 0.20 1 0.10
Global Expansion 0.08 3 0.24 2 0.16 1 0.08
Financial Position 0.10 2 0.20 3 0.30 1 0.10
Product Quality 0.15 4 0.60 3 0.45 2 0.30
Price Competition 0.07 2 0.14 3 0.21 2 0.14
Revenue 0.12 3 0.36 4 0.48 2 0.24
TOTAL 1.00 3.18 3.12 2.10
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23. Matching Stage
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24. Matching
Stage
SWOT
Matrix
SPACE
Matrix
BCG
Matrix
IE
Matrix
Grand
Strategy
Matrix
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25. Strength – S
1. Best entertainment place in the
world.
2. Strong diversification.
3. Good image in the mind of the
people. (Goodwill)
4. Innovation (puppets to digital media)
5. Get easy feedback through social
network. (Disney Xtreme Digital).
6. Acquire popular teams of different
leagues.
7. Target niche market.
Weakness – W
1. Specific target market.
2. Costly to visit Disney Parks
and Resorts.
3. Huge investment with high
risk factor. (forecasting
based)
4. More costly Research and
Development.
5. Negative impact on children’s
mind.
Opportunities – O
1. Job opportunity.
2. Highly profitable for state.
3. Special offers for schools and
tourists.
4. People get freshness on
demand movie.
5. Sale of Hit Dramas DVDs.
6. Increase media network.
SO Strategies
S1, S3 + O1, O2 =
Market development
WO Strategies
W1 + O2, O6 =
Product Development
Threats – T
1. Change in technology.
2. Unaffordable for middle and
lower class.
3. Economic recession
4. Stop physical growth of
children.
5. Success in not predictable.
6. Security threat due to terrorism.
ST Strategies
S2, S4 + T1, T2, T3 =
Batter Management
Through cover the cost
WT Strategies
W3, W4 + T1, T5 =
Focus on R & D
SWOT Matrix
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26. SPACE Matrix
Internal Position External Position
Financial Strength Rating Environmental Stability Rating
Liquidity 6 Technological Change -5
Working Capital 3 Security Threat -3
Earning Per Share 5 Economic Recession -2
Return On Investment 4 Competitive Pressure -5
Cash Flow 4 Change in Demand -6
Total 22 Total -21
Competitive Advantage Rating Industrial Stability Rating
Market Share -1 Financial Stability 6
Product Quality -2 Market Growth 5
Customer Loyalty -3 Utilization of Resources 5
Diversification -2 Increase media network 3
Total -8 Total 19
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27. Calculation:
SPACE Matrix
2.4
5
21
componentsofNumber
ESofSum
4.4
5
22
componentsofNumber
FSofSum






ES
ES
FS
FS
X Axis = CA + IS
X Axis = -2 + 4.75
X Axis = +2.75
Y Axis = FS + ES
Y Axis = 4.4 + (-4.2)
Y Axis = +0.2
75.4
4
19
componentsofNumber
ISofSum
2
4
8
componentsofNumber
CAofSum






IS
IS
CA
CA
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28. ISCA
FS
ES
(+2.75 , +0.2)
Aggresive
Conservative
Defensive competitive
Strategies
Market Development
Market Penetration
Product Development
Forward Integration
Backward Integration
Horizontal Integration
Related Diversification
Unrelated Diversification
SPACE Matrix
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30. BCG Matrix
Park & Resort
Relative market share
High Medium low
1.0 0.5 0.0
Marketgrowthrate
High
+20
Medium
0
Low
-20
Media Network
Parks & Resorts
Studio Entertainment
Consumer Products
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31. Strong Average Weak
3.0 to 4.0 3 2.0 to 2.99 2 1.0 to 1.99 1
IFE Total weighted score (2.77)
EFETotalWeightedscore
(2.81)
4
High
3.0 to 3.99
3
Medium
2.0 to 2.99
2
Low
1.0 to 1.99
1
IE Matrix
Hold and Maintain
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32. Strong
Competitive
Position
Weak
Competitive
Position
Slow Market Growth
Rapid Market Growth
Quadrant 1Quadrant 2
Quadrant 3 Quadrant 4
Strategies
Market Development
Market Penetration
Product Development
Forward Integration
Backward Integration
Horizontal Integration
Related Diversification
Unrelated Diversification
Grand Strategy Matrix
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33. Decision Stage
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34. • QSPM Matrix
Decision
Stage
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35. QSPM Matrix
(Quantitative Strategic Planning Matrix) R & D Market Development
Key Factors Weight AS TAS AS TAS
Opportunities
Job opportunity 0.15 4 0.60 3 0.45
Highly profitable for state 0.10 4 0.40 3 0.30
Special offers for schools and tourists 0.08 3 0.24 2 0.16
People get freshness on demand movie 0.04 --- --- --- ---
Sale of Hit Dramas DVDs 0.03 --- --- --- ---
Increase media network 0.10 2 0.20 1 0.10
Threats
Change in technology 0.12 4 0.48 3 0.36
Unaffordable for middle and lower class 0.05 3 0.15 2 0.10
Economic recession 0.10 2 0.20 3 0.30
Stop physical growth of children 0.07 --- --- --- ---
Success in not predictable 0.08 2 0.16 1 0.08
Security threat due to terrorism 0.08 2 0.16 1 0.08
TOTAL 1.00 2.59 1.93
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36. QSPM Matrix
(Quantitative Strategic Planning Matrix) R & D Market Development
Key Factors Weight AS TAS AS TAS
Strength
Best entertainment place in the world 0.08 3 0.24 2 0.16
Strong diversification 0.15 --- --- --- ---
Good image (Goodwill) 0.09 4 0.36 3 0.27
Innovation (puppets to digital media) 0.15 3 0.45 2 0.30
Get easy feedback through social network 0.08 --- --- --- ---
Acquire popular teams of different leagues. 0.05 --- --- --- ---
Target niche market 0.05 4 0.20 3 0.15
Weakness
Costly to visit 0.05 --- --- --- ---
Huge investment with high risk factor 0.10 2 0.20 1 0.10
Specific target market 0.05 1 0.05 2 0.10
More costly R & D 0.05 1 0.05 2 0.10
Negative impact on children’s mind 0.10 --- --- --- ---
TOTAL 1.00 1.55 1.18
GRAND TOTAL 4.14 3.11
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37. Strategy we adopt is:
Research and Development
Recommendation
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40. ANY QUESTION??????????
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