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You claim to be “analysts”, right? Don’t you think business optimization is much more complex than your own job? How can you expect to optimize business processes if you can’t even optimize your own job and keep complaining “it’s hard?” How can you build trust & confidence from management?
Setting the table – why is it that so many companies fail and a few outperform?What are the drivers of success?
1) ASK HOW MANY USING REPORTS VS REAL ANALYSIS 2) BUDGET FOR ANALYSIS3) PROCESS TO ASK QUESTIONS
We can complain… or be creative and do something about it! Make our job simpler!
I decided to do something about it – and it’s been two years since I started to look at what/why are some organizations successful at web analytics while so many others fail. We need to understand how we can go from ad hob, where everything we do is new and unknown, to a much more disciplined and mature approach to analytics.
SMART objectives: personas, lifecycle, activities, metrics & KPIs Common taxonomy
Cross-device tracking User id for customer-focus Merging Online-Offline data
Digital Analytics Center of Excellence (DACE) RACI workshop Team building: hire, train, coach & share
Lean Six Sigma – Define/Measure/Analyze/Improve/Control Agile Analytics Increase Velocity
Tag Management System Tools standardization Tableau or similar
Do a self-assessment – contribute to the evolution of OAMM and see what is your footprint (in beta)
Online Dialogue: Digital Analytics Maturity in the Netherlands