Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Desjardins General Insurance Group Stéphane Hamel Senior eBusiness Architect Desjardins General Insurance Group
Desjardins General Insurance Group <ul><li>Automobile and home insurance </li></ul><ul><li>Sales: 1.4$ billion </li></ul><...
Teamwork: Roles & Responsibilities
Web Analytics Maturity Model Bill Gassman, Industry Analyst, Gartner, presented at eMetrics Summit 2007, San Francisco Lev...
Objectives
Challenges <ul><li>Growth </li></ul><ul><ul><li>Numerous large scale projects </li></ul></ul><ul><ul><li>Team growth (new ...
Lessons learned… <ul><li>Implementation is a project in itself, a « fast track » approach doesn’t always pay off </li></ul...
Good shots <ul><li>Strategic project </li></ul><ul><ul><li>High management buy in </li></ul></ul><ul><ul><li>Resources are...
Next steps <ul><li>SiteCatalyst will allow our multi-disciplinary team to offer the metrics and the appropriate level of a...
Blog: immeria.net Contact: [email_address] Web Analytics Association Web Analytics Wednesday Stéphane Hamel Senior eBusine...
Upcoming SlideShare
Loading in …5
×

Omniture Café, Montréal, May 16th, 2007

2,609 views

Published on

Presentation from the first Omniture Café held in Montréal, Québec, Canada.

Published in: Technology, Business
  • Be the first to comment

Omniture Café, Montréal, May 16th, 2007

  1. 1. Desjardins General Insurance Group Stéphane Hamel Senior eBusiness Architect Desjardins General Insurance Group
  2. 2. Desjardins General Insurance Group <ul><li>Automobile and home insurance </li></ul><ul><li>Sales: 1.4$ billion </li></ul><ul><li>1 800 000+ policies in force </li></ul><ul><li>3 000+ employees </li></ul><ul><li>Named best employer in Quebec* </li></ul><ul><li>Internet: </li></ul><ul><ul><li>Multi-channel approach: Caisse, on-line trough AccesD, brand sites, call center </li></ul></ul><ul><ul><li>Lead generation model </li></ul></ul><ul><ul><li>From a log-based solution to Omniture </li></ul></ul><ul><ul><li>Internet presence overhaul </li></ul></ul>* Independant study from Hewitt & Associates
  3. 3. Teamwork: Roles & Responsibilities
  4. 4. Web Analytics Maturity Model Bill Gassman, Industry Analyst, Gartner, presented at eMetrics Summit 2007, San Francisco Level 1 Level 2 Level 4 Level 3 Level 5 IT driven, “feel good” information, few decisions, minimal value Business driven, working on metrics, accuracy and process Optimize the channel 330 ° view of customer (30° of privacy) Strategic Web Most of Level 1 & 2 Some elements of other levels
  5. 5. Objectives
  6. 6. Challenges <ul><li>Growth </li></ul><ul><ul><li>Numerous large scale projects </li></ul></ul><ul><ul><li>Team growth (new hires) </li></ul></ul><ul><li>Transitioning from “logs” to “tags” </li></ul><ul><ul><li>Adapt to a slightly different way of approaching the web analytics process </li></ul></ul><ul><ul><li>Terminology and tools usage differences </li></ul></ul><ul><li>KPI identification </li></ul><ul><ul><li>Risk of going too deap, too fast </li></ul></ul><ul><ul><li>Numerous KPI’s </li></ul></ul><ul><ul><li>Out of context results </li></ul></ul><ul><li>Maturity </li></ul><ul><ul><li>Reporting more than analysis </li></ul></ul>
  7. 7. Lessons learned… <ul><li>Implementation is a project in itself, a « fast track » approach doesn’t always pay off </li></ul><ul><li>Educate & communicate </li></ul><ul><ul><li>The team </li></ul></ul><ul><ul><li>Internal users </li></ul></ul><ul><ul><li>Collaborators </li></ul></ul><ul><ul><li>Management </li></ul></ul><ul><li>Web analytics is an iterative and continuous process </li></ul><ul><li>Ease networking among practitioners </li></ul>
  8. 8. Good shots <ul><li>Strategic project </li></ul><ul><ul><li>High management buy in </li></ul></ul><ul><ul><li>Resources are available </li></ul></ul><ul><li>Analytical culture </li></ul><ul><ul><li>Insurance is a field of expertise where the analytical mindset is essential </li></ul></ul><ul><ul><li>Processes </li></ul></ul><ul><ul><li>Organisational maturity </li></ul></ul>
  9. 9. Next steps <ul><li>SiteCatalyst will allow our multi-disciplinary team to offer the metrics and the appropriate level of analysis to: </li></ul><ul><ul><li>eBusiness: strategic recommendations </li></ul></ul><ul><ul><li>Business: close and proactive analysis for each department </li></ul></ul><ul><ul><li>Management: performance indicators and recommendations </li></ul></ul><ul><ul><li>External Partners: essential metrics </li></ul></ul><ul><ul><li>Quality Assurance: trough the continuous improvement process </li></ul></ul><ul><li>In the future – 330 ° view of web analytics </li></ul>
  10. 10. Blog: immeria.net Contact: [email_address] Web Analytics Association Web Analytics Wednesday Stéphane Hamel Senior eBusiness Architect Desjardins General Insurance Group

×