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Measuring your Organization's Digital Analytics Maturity

Presented at the eMetrics Marketing Optimization Summit, Boston, fall 2013.
- Definitions of analytics & analysis
- How a "model" can help
- Six critical process areas to win at digital analytics
- Benchmark
- Real-life example
- Homework :)

More info at http://DigitalAnalyticsMaturity.org

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Measuring your Organization's Digital Analytics Maturity

  1. 1. Source: Wikipedia
  2. 2. Adapted fom Wikipedia
  3. 3. Adapted from Wikipedia
  4. 4. Credit: stock.xchng
  5. 5. What is the objective of your current analytics program?
  6. 6.
  7. 7. How is your online analytics team structured?
  8. 8.  Get down to earth  Fix your issues  Gain experience  Maintain balance
  9. 9. n=101 United States, 2013-03-01 – 2013-09-24
  10. 10. • • • •
  11. 11. 33
  12. 12. 34
  13. 13. 35
  14. 14. Stéphane Hamel Director of Innovation shamel@cardinalpath.com Tel: 418-454-2637 Quebec City, QC, Canada Stephane Hamel @SHamelCP www.CardinalPath.com

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