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Self assessment tool immeria.net/oamm Google Users' Great Event New York 2011

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Self assessment tool

immeria.net/oamm

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Editor's Notes

  • Top 500 retail sites: 2008 was 78%
  • Basically, GA is found on more sites then all of the other vendors put together – are they all stupid?
  • Basically, GA is found on more sites then all of the other vendors put together – are they all stupid?
  • security
  • security
  • Data ownership
  • Best of suite vs best of class
  • Open & standardAPI, REST, ODBC, imports… vs rich ecosystem of 3rd party solutions
  • GAPE: G only in Canada, UK, USContact CP for world!
  • I’ve been teaching the UBC Award of Achievement in Web Analytics to nearly 600 students. So I thought it would be useful to look back at some definitions.What is analytics? “science of analysis” is too simple…Key elements: “optimal AND (not OR!) realistic” – we know what’s best, but we’re “constrained” in some ways (think any of the business success criteria!)
  • I’ve been teaching the UBC Award of Achievement in Web Analytics to nearly 600 students. So I thought it would be useful to look back at some definitions.What is analytics? “science of analysis” is too simple…Key elements: “optimal AND (not OR!) realistic” – we know what’s best, but we’re “constrained” in some ways (think any of the business success criteria!)
  • You claim to be “analysts”, right?Don’t you think business optimization is much more complex than your own job?How can you expect to optimize business processes if you can’t even optimize your own job and keep complaining “it’s hard?”How can you build trust & confidence from management?
  • I decided to do something about it – and it’s been two years since I started to look at what/why are some organizations successful at web analytics while so many others fail.We need to understand how we can go from ad hob, where everything we do is new and unknown, to a much more disciplined and mature approach to analytics.
  • Presence of a clear job role is a demonstration of management support, clear governance and progress toward adoption of a data driven culture.Systematically, in the dozen or so models studied, this aspect is the most important element of success.
  • “How you measure success depends how you define success” – Jim Sterne
  • The size of the playing field – one is your backyard, some fun… the other is far away, more expensive, requires more guts and committment
  • It’s about people… (later on process & technology)Are you a reporting squirrel trying to save your nuts?
  • It’s about the process…
  • As Management, Governance and Adoption is the most important, this is actually the least important one!(vendors won’t like this!)“A bad carpenter with a good hammer is still a bad carpenter”…It’s not the tool you have… it’s you ability to properly use the tool.
  • Do a self-assessment – contribute to the evolution of OAMM and see what is your footprint (in beta)
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