eMetrics Industry Insight (Washington D.C., 081020)

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Web Analytics vendors market shares for a random sampling of 120,000 web sites as well as the Top 500 Online Retail sites in the US.
View accompanying comments at http://blog.immeria.net/2008/10/wasp-market-research-top-500-online.html

Published in: Business, Technology

eMetrics Industry Insight (Washington D.C., 081020)

  1. 1. WASP Web Analytics Solution Profiler Stéphane Hamel immeria.net “an immersion in analytics” October, 2008 MEMBER Industry Insights Day
  2. 2. <ul><li>Web Analytics Solution Profiler </li></ul><ul><li>Web Analysts </li></ul><ul><li>Implementation QA </li></ul><ul><li>Market Research </li></ul>
  3. 3. GOT THAT? <ul><li>«   Which web analytics tools are in use by websites visited by web analysts. » </li></ul>Date source: WASP v0.60 Date: Sept. 6-Oct. 6 2008 Sites: 121,209 Data points: 445,182 http://wasp.immeria.net
  4. 4. <ul><li>123 tools detected </li></ul><ul><li>8,000 active users, 89 countries </li></ul><ul><li>40,000 sites/day 450,000 / month </li></ul>Stats …
  5. 5. Market Shares (web analytics only) Date source: WASP v0.60 Date: Sept. 6-Oct. 6 2008 Sites: 121,209 Data points: 445,182 http://wasp.immeria.net
  6. 6. Beyond web analytics ? (all solutions) Date source: WASP v0.60 Date: Sept. 6-Oct. 6 2008 Sites: 121,209 Data points: 445,182 http://wasp.immeria.net
  7. 7. MARKET RESEARCH <ul><li>Top 500 Retail Sites in the US </li></ul>Date source: Internet Retailer Top 500 Retail Web Sites Date: January 2008 Sites: 500 Data points: 793 http://www.internetretailer.com/Top500/list.asp
  8. 8. Analytics or not? Date source: Internet Retailer Top 500 Retail Web Sites Date: January 2008 Sites: 500 Data points: 793 http://www.internetretailer.com/Top500/list.asp vs. 66% Retail in Canada vs. 49% Insurance in US + Canada
  9. 9. Market Shares Date source: Internet Retailer Top 500 Retail Web Sites Date: January 2008 Sites: 500 Data points: 793 http://www.internetretailer.com/Top500/list.asp
  10. 10. DNA Date source: Internet Retailer Top 500 Retail Web Sites Date: January 2008 Sites: 500 Data points: 793 http://www.internetretailer.com/Top500/list.asp Those tools are often found along with Google Analytics! About 30% Omniture/GA double tagging! Nearly 50% Coremetrics/GA double tagging!
  11. 11. <ul><li>39% / 22% not doing it </li></ul><ul><li>Double dipping </li></ul><ul><li>42% reported data accuracy as an important factor when selecting a vendor (JupiterResearch) </li></ul><ul><li>0% perfectly tagged (even vendors sites!) </li></ul>My takes...
  12. 12. MEMBER

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