eMetrics Industry Insight

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Presentation at eMetrics Industry Insight, May 2007. Early results of the web analytics industry market share analysis conducted with WASP.

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  • Bias & Limitations:
    Used by people who have an interest in web analytic
    Can’t detect log-only based tools
  • eMetrics Industry Insight

    1. 1. WASP: Web Analytics Solution Profiler Stéphane Hamel immeria.net “an immersion in analytics” May, 2008 Industry Insight MEMBER
    2. 2. R&D project Bias Limitations IMPORTANT NOTICE: This information is provided “as is” without warranty of any kind, either expressed or implied, including, but not limited to the implied warranties of merchantability, fitness for a particular purpose or non-infringement. References to companies, web sites, their services and products, are provided “as is” without warranty of any kind, either expressed or implied. In no event shall immeria consulting services inc. be liable for any special, incidental, indirect or consequential damages of any kind, or any damages whatsoever resulting from loss of use, data or profits, whether or not advised of the possibility of damage, and on any theory of liability, arising out of or in connection with the use or performance of this information. This information cannot be re-published in part or in whole without the express consent of immeria consulting services inc.
    3. 3. Web Analytics Solution Profiler Implementation QA Web Analysts Market Research Web Analytics Solution Profiler Implementation QA Web Analysts Market Research
    4. 4.  100 tools 5,600 active users 20,000 web sites/day 400,000 web sites 18,000,000 data points 3 Months…
    5. 5. Case 1: Default data collection Date source: WASP Date: March 20th – April 20th Domains: ~200,000 Data points: ~7,000,000
    6. 6. Case 2: Insurance Vertical Date source: Alexa > Business > Financial Services > Insurance Top 100 Date: April 28th Domains: ~100
    7. 7. Case 3: Geographies: UK Date source: Top UK websites Date: January 2008 Domains: 2,000 Data points: ~3,000
    8. 8. Case 4: Top Retail Sites in Canada Date source: Comscore Date: January 2008 Domains: ~900 Data points: ~1200
    9. 9. Case 5: Trends Date source: WASP Date: February 11th , 2008 –April 29th , 2008 Domains: ~400,000 Data points: 18,000,000 ▬ 54% 25% ▬ 17% 5% ▬ 3% 1.3%  0.0% 0.00% 0%  0.3% 0.02% 0.4%  0.2% 0.02% 0.2% % of visits % of sites Growth/ drop over 3 months  2% 0.03% 0.2%
    10. 10.  40% corporate sites not using analytics  10% double-tagging  Testing & targeting huge opportunity  WASP by Geographies & verticals  Future of WASP: enterprise licence will include market research capabilities My takes...
    11. 11. MEMBER Tutoring, coaching, speaking Research & Development Market research

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