You claim to be “analysts”, right?Don’t you think business optimization is much more complex than your own job?How can you expect to optimize business processes if you can’t even optimize your own job and keep complaining “it’s hard?”How can you build trust & confidence from management?
We can complain… or be creative and do something about it! Make our job simpler!
Successful organizations show attention to details (fix them, make them just slightly better) and are creative in their approach. And to do so, you essentially have 3 colors: people, process and technology. It’s only trough the right blend that you’ll be able to achieve success.Too often, web analytics only looks at “technology”You can’t optimize 1 thing by a 1000% but you can optimize 1000 things by 1%
I decided to do something about it – and it’s been two years since I started to look at what/why are some organizations successful at web analytics while so many others fail.We need to understand how we can go from ad hob, where everything we do is new and unknown, to a much more disciplined and mature approach to analytics.