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No, I cannot create a social media strategy for you!

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A talk that i gave at the SAS breakfast forum in April 2010

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No, I cannot create a social media strategy for you!

  1. 1. ShaluWasu<br />No, I cannot create a social <br />media strategy for you!<br />
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  4. 4. Asians trust social media more than traditional media<br />Jan 2009, Asia’s Top Digital Brands TNS/Media Magazine (n=3001)<br />
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  14. 14. Listen<br />
  15. 15. Identify your influencers<br />
  16. 16. Influential<br />Conversation Map:<br />Toby Flenderson<br />Michael Scott<br />Jim Halpert<br />Positive<br />Negative<br />Pam Beesly<br />Kelly Kapoor<br />Dwight Schrute<br />Phyllis Lapin<br />Not Influential<br />
  17. 17. Set up and build your Social Media presence<br />
  18. 18. Buzz Spike vsSteady growth in influence<br />Impact<br />1 2 3 4 5 6 7 8<br />Months<br />
  19. 19. Train your employees<br />
  20. 20. Measure<br />}<br />Awareness<br />Reach<br />}<br />Evaluation<br />Preference<br />Engagement<br />}<br />Conversion<br />Action<br />Loyalty<br />
  21. 21. 360° Digital Influence Engagement Framework<br />LISTEN<br />PLAN<br />OPTIMIZE<br />AMPLIFY<br />ENGAGE<br /><ul><li>Influencer Maps
  22. 22. Engagement Plan
  23. 23. Digital Crisis Management
  24. 24. Conversation Map
  25. 25. Search Intent Modeling
  26. 26. User Social Profiles
  27. 27. Conversation Impact
  28. 28. Delivery of Content & Offers
  29. 29. Community & Social Web Management
  30. 30. PR & Digital Media Relations
  31. 31. Influencer Outreach
  32. 32. SEM/SEO
  33. 33. Paid Media
  34. 34. Content Syndication
  35. 35. Social Network Activation
  36. 36. Influencer & Blogger Engagement
  37. 37. Co-Creation Programs
  38. 38. Event Activation& Amplification
  39. 39. Content Creation& Distribution
  40. 40. Crisis Response</li></li></ul><li>
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  42. 42. CONTACT<br />ShaluWasu<br />Associate Director | 360° Digital Influence<br />Ogilvy Public Relations Worldwide<br />p +65 90297601<br />e shalu.wasu@ogilvy.com<br />b blog.ogilvypr.com<br />t @tickledbylife<br />

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