[Hhm06]user research

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[Hhm06]user research

  1. 1. HaNd Held Media 06 @ User Research| KGIT 2011 Spring Semester | JYLEE
  2. 2. HaNd Held Media KGIT 2011 Spring Semester | JYLEEWeek 1 Course Orientation Assignment#1- Course Introduction Discuss Issues- Ice BrakingWeek 2 What is Mobile?- History of hand held media- Types of hand held media- Mobile as a mediumWeek 3 Mobile Ecosystem Assignment#2- Operations/Networks/Design Define Projects- Mobile Design Process (Personal/Group)Week 4 Mobile Context & User Experience- Define Mobile User Context- Define Mobile User ExperienceWeek 5 Mobile Application- Types of mobile applicationsWeek 6 Mobile Strategy Assignment#3- Build mobile strategy Design Research (Context, Goals, Needs, Constraints..)
  3. 3. HaNd Held Media KGIT 2011 Spring Semester | JYLEEMobileDesign Process
  4. 4. HaNd Held Media KGIT 2011 Spring Semester | JYLEE Inspiration Ideation Implementation Discovery Define Development Design Develop Deliver Task2 Task3 Task5 2 User Research Datas 4 Strategy&Tactics 6 Sample Design Design Strategy Big Idea1 User Research 3 DesignPlaning 5 Design 7Task1 Task2 Task4Mobile Problem Task6 Project Define Project Planning Final Design (Mid Term)
  5. 5. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  6. 6. HaNd Held Media KGIT 2011 Spring Semester | JYLEEUserResearch
  7. 7. Does this sound familiar?
  8. 8. Design is about people:Experiences they have and the ones they desire
  9. 9. Design Research involves people to understand experiences Stories of today . stories of tomorrow
  10. 10. The Right Methodology at the right time for the most actionable insights
  11. 11. HaNd Held Media KGIT 2011 Spring Semester | JYLEE Why We Do User Research?1 in 3 IT Projects fail to meet user expectation
  12. 12. HaNd Held Media KGIT 2011 Spring Semester | JYLEEFails due to… Unclear Requirement Lack of User Input
  13. 13. HaNd Held Media KGIT 2011 Spring Semester | JYLEELarge Number of Techniques
  14. 14. HaNd Held Media KGIT 2011 Spring Semester | JYLEECollecting data around insights and needs
  15. 15. HaNd Held Media KGIT 2011 Spring Semester | JYLEECollecting data around insights and needs
  16. 16. HaNd Held Media KGIT 2011 Spring Semester | JYLEEDesignResearch Insights
  17. 17. HaNd Held Media KGIT 2011 Spring Semester | JYLEE Do Three’sIndustry experts Cultural landscape Analog ExperiencesLearn from the approach of other Learn from the approach of other Understand the right language andbusinesses to create revenue- businesses to create revenue- generating definitions of your research area, to minimizegenerating recommendations. recommendations. multiple interpretations.
  18. 18. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  19. 19. HaNd Held Media KGIT 2011 Spring Semester | JYLEEOpen your eyes!Look for:RolesRelationshipsCrowded/ empty spacesBadges of affiliationHierarchies of statusUnique language
  20. 20. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  21. 21. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  22. 22. HaNd Held Media KGIT 2011 Spring Semester | JYLEEUserNeeds
  23. 23. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  24. 24. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  25. 25. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  26. 26. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  27. 27. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  28. 28. HaNd Held Media KGIT 2011 Spring Semester | JYLEECollecting data around User context
  29. 29. HaNd Held Media KGIT 2011 Spring Semester | JYLEECollecting data around User context
  30. 30. HaNd Held Media KGIT 2011 Spring Semester | JYLEECollecting data around User context
  31. 31. HaNd Held Media KGIT 2011 Spring Semester | JYLEENeeds are always situational!
  32. 32. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  33. 33. HaNd Held Media KGIT 2011 Spring Semester | JYLEEThe ergonomics of need - AESEO Attitude Expectation Schedule Environmental Orgin
  34. 34. HaNd Held Media KGIT 2011 Spring Semester | JYLEEEverything Starts in Neutral Negative Attitude Positive Negative Expectation Positive Urgent Schedule Leisurely Stressful Environmental Relaxed External Orgin Personal
  35. 35. HaNd Held Media KGIT 2011 Spring Semester | JYLEENeed help with taxesNegative Attitude PositiveNegative Expectation PositiveUrgent Schedule LeisurelyStressful Environmental RelaxedExternal Orgin Personal
  36. 36. HaNd Held Media KGIT 2011 Spring Semester | JYLEEPlanning the boss’s Vacation Negative Attitude Positive Negative Expectation Positive Urgent Schedule Leisurely Stressful Environmental Relaxed External Orgin Personal
  37. 37. 기억나시죠? Context HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  38. 38. 기억나시죠? Context
  39. 39. HaNd Held Media KGIT 2011 Spring Semester | JYLEEUserSegmentation
  40. 40. HaNd Held Media KGIT 2011 Spring Semester | JYLEEEnhancing experience through context Define Groups Segmentation with User needs and goals
  41. 41. HaNd Held Media KGIT 2011 Spring Semester | JYLEEDemographic Profile
  42. 42. HaNd Held Media KGIT 2011 Spring Semester | JYLEESegmentation by Needs
  43. 43. HaNd Held Media KGIT 2011 Spring Semester | JYLEEWhat we should focus
  44. 44. HaNd Held Media KGIT 2011 Spring Semester | JYLEEAre you sure?
  45. 45. HaNd Held Media KGIT 2011 Spring Semester | JYLEEEverything is in play
  46. 46. HaNd Held Media KGIT 2011 Spring Semester | JYLEEIs there a preference?
  47. 47. HaNd Held Media KGIT 2011 Spring Semester | JYLEEThis Could be an Pattern
  48. 48. HaNd Held Media KGIT 2011 Spring Semester | JYLEEYes! There is a Pattern
  49. 49. HaNd Held Media KGIT 2011 Spring Semester | JYLEETime to Zero In!
  50. 50. HaNd Held Media KGIT 2011 Spring Semester | JYLEETime For Add Context
  51. 51. HaNd Held Media KGIT 2011 Spring Semester | JYLEEPersona
  52. 52. HaNd Held Media KGIT 2011 Spring Semester | JYLEEP Primary research Is the persona based on contextual interviews with real customers?E Empathy Does the persona evoke empathy by including a name, a photograph and a product-relevant narrative?R Realistic Does the persona appear realistic to people who deal with customers day-to-day?S Singular Is each persona unique, having little in common with other personas?O Objectives Does the persona include product-relevant high-level goals and include a quotation stating the key goal?N Number Is the number of personas small enough for the design team to remember the name of each one, with one of the personas identified as primary?A Applicable Can the development team use the persona as a practical tool to make design decisions?
  53. 53. HaNd Held Media KGIT 2011 Spring Semester | JYLEE “The aspect of a persons character that is displayed to or perceived by others.” Tells a story Concrete and specific Memorable Day-in-the-life narrative Goals, tasks, and other behavior Skills and demographics
  54. 54. HaNd Held Media KGIT 2011 Spring Semester | JYLEEMemorable name with roleor user type Memorable quote that captures the essence of persona’s goals and attitude Memorable photo that strongly represents persona and role
  55. 55. HaNd Held Media KGIT 2011 Spring Semester | JYLEE For Nextweek.User Research

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