Social Media Tools

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A very basic level introduction to social media tools. Examples are taken from the health arena.

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  • All of these trends are already well underway already. Yes, the cute kids are mine :)
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  • Your decision to host yourself or have someone else host your site has important implications for control of your data, people’s willingness to participate, privacy, etc.
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  • This is an example of a “mashup” that combines information health from various health RSS feeds with a Google map, allowing you to navigate around the world and see the outbreaks in various regions. See http://www.healthmap.org/en
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  • Examples of Facebook Apps (on left) and widgets (on right) that can be added to blogs, social networking profile pages, etc.
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  • DiabetesDaily ( http://www.diabetesdaily.com ) is an example of a site that incorporates many social media features such as bloggers (featured and members), discussion forums, RSS feeds, and a wiki. It also demonstrates how content can be pulled in from RSS feeds and made available to other sites via RSS feeds. It also shows how videos hosted elsewhere (such as on YouTube) can be “embedded” into a website, and how a search widget can be used (the custom search widget provided by Google allows you to specify a subset of content that is searched - in this case just content on their site is searched).
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Social Media Tools

  1. 1. Social Media Tools Derek Hansen
  2. 2. A Look Ahead Considerations Mixing It Up Sharing tools Social Networks Wikis Blogs Threaded Conversation Background
  3. 3. Historical Note
  4. 4. Reuse is Most Common Use
  5. 5. Social Media as Infrastructure
  6. 6. Threaded Conversation  Email Lists  Discussion Forums  Usenet Key Features  Goal: Support communities of practice by enabling group conversations that can be easily overheard  Basic unit: short, permanent text message authored by a single person  Organized by: threads
  7. 7. Blogs  Individual blog  Organization blog  Group blog (i.e., aggregated blog)  Microblog (i.e., twitter) Key Features  Goal: Support posting of time-sensitive content and solicit reactions by readers  Basic unit: (1) permanent post with some basic formatting, (2) brief comments by readers  Organized by: time (show most recent posts first)
  8. 8. Wikis  Wikipedia (a particularly popular wiki)  Community wiki repositories Key Features  Goal: Support the creation of community-authored content that can be constantly edited by many people  Basic unit: An article (or single web page) that supports rich formatting of content  Organized by: articles (hyperlinks and categories)  Note: Stores every edit and prior version of an article
  9. 9. Social Networking Sites  Facebook, MySpace, LinkedIn  Specialized communities - e.g., tudiabetes Key Features  Goal: Help people find, maintain, and benefit from their social relationships  Basic unit: Profile page and “friends”  Organized by: people & groups  Note: Typically include many ways of communicating with others
  10. 10. Social Sharing Tools  Flickr (images)  Del.icio.us, Digg (websites)  YouTube (videos)  CiteUlike, Connotea (journal articles) Key Features  Goal: Share items or information of interest  Basic unit: Items or links to items  Organized by: tags and votes
  11. 11. Mixing it up  RSS Feeds  Widgets, Gadgets, and Apps  APIs and Interoperability  Mashups
  12. 12. Rss Feed Custom Search YouTube video Content from RSS feed
  13. 13. Considerations  Understand your audience & their needs  Social challenges (e.g., motivating people) trump technical challenges  Build vs modify vs off-the-shelf?  Host yourself or use third party hosting solution?
  14. 14. A look ahead  Continued rapid pace of innovation  More than just conversations (e.g., health information)  Use of smart mobile devices for new forms of social interaction  More “off the shelf” tools
  15. 15. Credits http://www.flickr.com/photos/oneeighteen/1690769913/ http://www.flickr.com/photos/zhurnaly/87396143/ http://www.flickr.com/photos/cupcakequeen/2447557364/ http://www.flickr.com/photos/chasing_imperfection/269997777/ http://scobleizer.com/2007/11/02/social-media-starfish/
  16. 16. Derek L. Hansen Assistant Professor dlhansen@umd.edu

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