Communicating scientific research for markets

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This slide deck was prepared as part of a workshop in Mexico City for researchers with no prior exposure to commercialising their ideas. It helped hugely with better communication

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Communicating scientific research for markets

  1. 1. Project Name Authors/TeamPurpose of the presentation S.Vyakarnam: Template created to assist researchers present their commercialisation proposal.
  2. 2. Problem statement• What problem are you trying to solve• Whose problem are you trying to solve• This can be reframed as: – What is the opportunity – the unmet need?• How big is the problem? (i.e. quantify the problem as an opportunity in terms of currency, people affected etc.,)• What are the generic needs in the market place• And what are the more specific needs of identified customers• NOTE:• There is a lot more besides these summary bullet points – which are part of a longer workshop S.Vyakarnam: Template created to assist researchers present their commercialisation proposal.
  3. 3. Your proposed solution• This can be the technology, product, a process etc.,• Advantages over competition – Faster, cheaper, new effects etc.,• Why is it unique and for whom?• (include any very short reference to trials/publications/patents) S.Vyakarnam: Template created to assist researchers present their commercialisation proposal.
  4. 4. How you will attempt to monetize• What kind of business model will you use – e.g. – License, – make and sell, – Outsource – Consulting – Trader/Broker – Etc.,• How will your client make money from your innovation? S.Vyakarnam: Template created to assist researchers present their commercialisation proposal.
  5. 5. Your next action – implementation plans• What you need to do next –• Check out competitoin• Feasibility – market entry• Clarify routes to market• Prototypes• Business development etc.,etc,• Cash flow forecast• Funding plans• Hire key people - when S.Vyakarnam: Template created to assist researchers present their commercialisation proposal.
  6. 6. Call to action• What do you need from the audience?• Funding• Advice• Team• Resources? S.Vyakarnam: Template created to assist researchers present their commercialisation proposal.

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