BRANDING & MARKETING YOURSELF:
HOW TO GET BETTER PROJECTS
AND MORE OF THEM
SHAINA ROZEN
PHOENIX DESIGN WEEK 2013

#PhxDW
SHAINA
ROZEN
@ShainaRozen

#PhxDW
WHAT MADE YOU PICK
THIS SESSION?
#PhxDW
#PhxDW
(CC) Criterion

#PhxDW
BRANDING IS THE SUM OF
HOW OTHER PEOPLE
FEEL ABOUT YOU.
No brand = no one remembers you

#PhxDW
MARKETING IS THE ACT OF
PROMOTING YOURSELF OR
YOUR BUSINESS.
No marketing = no business

#PhxDW
Ways to Get More Business
• Direct contact

SALES

• Networking
• Press/publicity
• Social media
• Advertising
#PhxDW

MAR...
HOW DO YOU GET
BETTER PROJECTS?
Hint: BRANDING!

#PhxDW
HOW DO YOU GET
MORE PROJECTS?
Hint: MARKETING!

#PhxDW
HOW TO CREATE A
MEMORABLE BRAND THAT
GETS YOU BETTER PROJECTS
#PhxDW
#PhxDW
(CC) Betsy Weber

#PhxDW
WHO YOU ARE
WHAT YOU DO
WHO YOU DO IT FOR
WHAT MAKES YOU DIFFERENT
#PhxDW
JOHN DOES __________. HE
WOULD BE GREAT FOR YOU
BECAUSE _________.
How do you want people
to fill in the blanks?
#PhxDW
Who You Are

#PhxDW
#PhxDW
#PhxDW
(CC) #PhxDW
CyberCafe
What You Do

#PhxDW
#PhxDW
#PhxDW
(CC) Unlisted Sightings
• Graphic design

• Collateral design

• Development

• Print design

• Marketing

• Environment design

• Web design

• I...
• Graphic design

• Collateral design

• Development

• Print design

• Marketing

• Environment design

• Web design

• I...
#PhxDW
Image credit: Moz
#PhxDW
#PhxDW
(CC) Mike Krzeszak
#PhxDW
Who You
Serve

#PhxDW
#PhxDW
(CC) RazorRay15
“I don’t know
the key to
success, but the
key to failure is
trying to please
everybody.”
- Bill Cosby
#PhxDW

#PhxDW
Positioning
Showdown:
AXE vs.
Duke Cannon
#PhxDW
#PhxDW
(CC)) #PhxDW
Victor1558, Sebastiaan ter Burg, AfroDad
FEELING
HEARING
DOING
#PhxDW

#PhxDW
(CC)) Sebastiaan ter Burg

SEEING
SAYING
#PhxDW
Image credit: http://www.flickr.com/
photos/76029035@N02/

Make friends
with your
personas
#PhxDW
What Makes
You Different

#PhxDW
#PhxDW
• Professional

• Integrity

• Experience

• Good service

• Creative

• Full-service

• High quality

• Fun

• Collaborat...
Relevant
Not
Unique

#PhxDW

Table
Stakes
Wasted
Words

MAGIC!
Ego
Boosts

Irrelevant

Unique
MARKETING YOURSELF TO
GET MORE PROJECTS
(WITHOUT FEELING ICKY)
#PhxDW
#PhxDW
(CC) Binu Kumar

#PhxDW
Know your pitch

#PhxDW
#PhxDW

Image credit:
(CC) Kirti Poddar
Do your research
#PhxDW

#PhxDW
(CC) Kala Blakenship
Go where your
#PhxDW
clients are

#PhxDW
(CC) The Next Web
Get involved
#PhxDW

#PhxDW
(CC) Official GDC
Show, don’t tell
#PhxDW

#PhxDW
(CC) Wonderlane
Partner with people who
#PhxDW
complement you

#PhxDW
(CC) Girl Like The Sea
Say, “Thanks!”
#PhxDW

#PhxDW
(CC) Liz West
Focus on the experience
#PhxDW

#PhxDW
(CC) Richard Stephenson
Don’t expect to have time.
#PhxDW
MAKE time.

#PhxDW
CAUTION!
CUIDADO!
ATTENZIONE!
#PhxDW
Speak your
#PhxDW
clients’ language

#PhxDW
(CC) Julian Mason
Don’t just push your crap
#PhxDW

#PhxDW
(CC) David Pursehouse
Chill out on the demands
#PhxDW

#PhxDW
(CC) Duncan Hull
Focus on quality
#PhxDW quantity
over

#PhxDW
(CC) Faruk Ates
Let’s chat!
@shainarozen
bit.ly/market-you
#PhxDW
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Branding and Marketing Yourself: How to Get Better Projects and More of Them

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This presentation from Phoenix Design Week 2013 shares branding and marketing tips specifically for designers and creative professionals.

Designers do an incredible job of helping clients with branding and marketing their companies. But, when it comes to developing and promoting themselves, they struggle, procrastinate, and then wonder why business is slow or why they're getting bad projects. Learn how to treat yourself like a client with these tangible tips that will help you get better projects and more of them.

For more advice on branding and marketing, visit sidetone.com or email Shaina at shaina@sidetone.com.

Published in: Marketing, Design, Business
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Branding and Marketing Yourself: How to Get Better Projects and More of Them

  1. 1. BRANDING & MARKETING YOURSELF: HOW TO GET BETTER PROJECTS AND MORE OF THEM SHAINA ROZEN PHOENIX DESIGN WEEK 2013 #PhxDW
  2. 2. SHAINA ROZEN @ShainaRozen #PhxDW
  3. 3. WHAT MADE YOU PICK THIS SESSION? #PhxDW
  4. 4. #PhxDW (CC) Criterion #PhxDW
  5. 5. BRANDING IS THE SUM OF HOW OTHER PEOPLE FEEL ABOUT YOU. No brand = no one remembers you #PhxDW
  6. 6. MARKETING IS THE ACT OF PROMOTING YOURSELF OR YOUR BUSINESS. No marketing = no business #PhxDW
  7. 7. Ways to Get More Business • Direct contact SALES • Networking • Press/publicity • Social media • Advertising #PhxDW MARKETING
  8. 8. HOW DO YOU GET BETTER PROJECTS? Hint: BRANDING! #PhxDW
  9. 9. HOW DO YOU GET MORE PROJECTS? Hint: MARKETING! #PhxDW
  10. 10. HOW TO CREATE A MEMORABLE BRAND THAT GETS YOU BETTER PROJECTS #PhxDW
  11. 11. #PhxDW (CC) Betsy Weber #PhxDW
  12. 12. WHO YOU ARE WHAT YOU DO WHO YOU DO IT FOR WHAT MAKES YOU DIFFERENT #PhxDW
  13. 13. JOHN DOES __________. HE WOULD BE GREAT FOR YOU BECAUSE _________. How do you want people to fill in the blanks? #PhxDW
  14. 14. Who You Are #PhxDW #PhxDW
  15. 15. #PhxDW (CC) #PhxDW CyberCafe
  16. 16. What You Do #PhxDW #PhxDW #PhxDW (CC) Unlisted Sightings
  17. 17. • Graphic design • Collateral design • Development • Print design • Marketing • Environment design • Web design • IA • Illustration • Branding • App design • Marketing • Experience design • Vehicle wraps • Tradeshow design • UI/UX • Video • SEO/SEM #PhxDW
  18. 18. • Graphic design • Collateral design • Development • Print design • Marketing • Environment design • Web design • IA • Illustration • Branding FULL SERVICE • • App design Marketing • Experience design • Vehicle wraps • Tradeshow design • UI/UX • Video • SEO/SEM #PhxDW
  19. 19. #PhxDW Image credit: Moz #PhxDW
  20. 20. #PhxDW (CC) Mike Krzeszak #PhxDW
  21. 21. Who You Serve #PhxDW #PhxDW (CC) RazorRay15
  22. 22. “I don’t know the key to success, but the key to failure is trying to please everybody.” - Bill Cosby #PhxDW #PhxDW
  23. 23. Positioning Showdown: AXE vs. Duke Cannon #PhxDW
  24. 24. #PhxDW (CC)) #PhxDW Victor1558, Sebastiaan ter Burg, AfroDad
  25. 25. FEELING HEARING DOING #PhxDW #PhxDW (CC)) Sebastiaan ter Burg SEEING SAYING
  26. 26. #PhxDW Image credit: http://www.flickr.com/ photos/76029035@N02/ Make friends with your personas #PhxDW
  27. 27. What Makes You Different #PhxDW #PhxDW
  28. 28. • Professional • Integrity • Experience • Good service • Creative • Full-service • High quality • Fun • Collaborative • Relationships • Smart • Passion • Results • Honest • Talent #PhxDW
  29. 29. Relevant Not Unique #PhxDW Table Stakes Wasted Words MAGIC! Ego Boosts Irrelevant Unique
  30. 30. MARKETING YOURSELF TO GET MORE PROJECTS (WITHOUT FEELING ICKY) #PhxDW
  31. 31. #PhxDW (CC) Binu Kumar #PhxDW
  32. 32. Know your pitch #PhxDW #PhxDW Image credit: (CC) Kirti Poddar
  33. 33. Do your research #PhxDW #PhxDW (CC) Kala Blakenship
  34. 34. Go where your #PhxDW clients are #PhxDW (CC) The Next Web
  35. 35. Get involved #PhxDW #PhxDW (CC) Official GDC
  36. 36. Show, don’t tell #PhxDW #PhxDW (CC) Wonderlane
  37. 37. Partner with people who #PhxDW complement you #PhxDW (CC) Girl Like The Sea
  38. 38. Say, “Thanks!” #PhxDW #PhxDW (CC) Liz West
  39. 39. Focus on the experience #PhxDW #PhxDW (CC) Richard Stephenson
  40. 40. Don’t expect to have time. #PhxDW MAKE time. #PhxDW
  41. 41. CAUTION! CUIDADO! ATTENZIONE! #PhxDW
  42. 42. Speak your #PhxDW clients’ language #PhxDW (CC) Julian Mason
  43. 43. Don’t just push your crap #PhxDW #PhxDW (CC) David Pursehouse
  44. 44. Chill out on the demands #PhxDW #PhxDW (CC) Duncan Hull
  45. 45. Focus on quality #PhxDW quantity over #PhxDW (CC) Faruk Ates
  46. 46. Let’s chat! @shainarozen bit.ly/market-you #PhxDW

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