Growing a nonprofit social media strategy: MS NGO Day Sydney 2010

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This is the social media presentation by Shai Coggins at the Microsoft NGO Day in Sydney last 4th November 2010.

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  • Growing a nonprofit social media strategy: MS NGO Day Sydney 2010

    1. 1. Pos Lik Tex Tweet Growing a NonprofitSocial Media Strategy
    2. 2. Connecting CommunitiesMicrosoft NGO Connection Day: Technology for Nonprofits & Charities Sydney, 4 November 2010 Comic from getyourbudgetback.com Presentation by: Shai Coggins Manager, Online Content Connecting Up Australia http://connectingup.org/
    3. 3. Social Media Strategy In a Nutshell• Plan• Execute• Measure and Analyse Rinse and Repeat
    4. 4. Plan• Goals - Planning with the end in mind• Tools - What are you going to use?
    5. 5. Execute• Strategy - How are you going to do what you are planning to achieve?• Policies, Staffing, Resources, Schedule, etc
    6. 6. Measure and Analyse• Metrics - Quantitative and Qualitative• Results - Tangible and Intangible• Tools - What are you going to use?
    7. 7. Social Media Growth Stages Sit Craw Wal Run Fl Where’s your nonprofit at right now?Partly based on Beth Kanter’s Social Media Strategy Blocks (http://bethkanter.org/ | Twitter: @kanter)
    8. 8. Growth Stage: SIT•Awareness•Taking Notice•Acknowledge the Need•Tentative Attempts
    9. 9. Growth Stage: CRAWL•Start 1 - 2 accounts•Ad Hoc Updates•No ownership•1-2 people organisationawareness•Broadcasting Mode
    10. 10. Growth Stage: WALK•Support from top level•Staffing allocation(part-time/full-time)•Updates more often, noschedule•Start @replies, etc•Creation of originalcontent
    11. 11. Growth Stage: RUN•Managed by full-timestaff•Scheduled and plannedupdates•Organisation-wideawareness•Engagement with RTs,hashtags, etc•Regular original content•Multimedia use•Basic analytics
    12. 12. Growth Stage: FLY•Organisation-wide use•Facilitation•Strong communityengagement•Co-creation of contentwith community members•Community ownership•Effective use ofadditional tools(analytics, etc)
    13. 13. Social Media Practice ofNonprofits in Australia:Case Studies and Samples
    14. 14. Engage with Stakeholders Recruitvolunteers Fundraising Campaign
    15. 15. Feedback, Promotions, Comments, Likes... http://www.facebook.com/pages/A-Stronger-Voice-For-Greater-Western- Sydney/469351070787 http://www.facebook.com/pages/The-Parents-Jury/ 111753535541539
    16. 16. Ask Response
    17. 17. Summary• What’s your nonprofit’s social media strategy?• How do you plan, execute, and measure?• Which growth stage is your nonprofit at right now? How are you going to the next stage?
    18. 18. Twitter: @ConnectingUpFacebook: http://www.facebook.com/connectingupWebsite: http://connectingup.org/ Twitter: @DonorTec Facebook: http://www.facebook.com/pages/DonorTec/ 185503456986 Website: http://donortec.org/
    19. 19. Credits• Photos via Photoxpress.com and under copyright by respective photographers.• Thanks to respective organisations for samples/studies.

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