Competetive anaylsis - British Telecom(BT)

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  • CSFB, Circuit Switched Fall Back:
  • Competetive anaylsis - British Telecom(BT)

    1. 1. 1 Competitive Analysis British Telecom(BT) Shahryar Ali Queen Mary University of London Msc Telecommunication and Networks
    2. 2. 2 Porter’s five forces analysis for British Telecom(BT) Bargaining Power of Customers Bargaining Power of Suppliers Threat of New Entrants Threat of Substitute Products and Services Industry Rivalry
    3. 3. • High customer royalty • High buyer power • Financial situation of European market • Asia, Latin America and Middle East • Several telecommunications options, particularly within Broadband networks • Ability to substitute with Internet TV, mobile phones instead of fixed-line telephones, etc 3 Bargaining Power of Customers
    4. 4. • Technology group (e.g. Tikit) • Channel provider (e.g. Discovery Networks UK, Sky Sports) • Physical components and products’ providers from the Far East 4 Bargaining Power of Suppliers
    5. 5. 5 Threat of New Entrants Government licenses and Ofcom regulations Access to BT’s infrastructure Expensive to enter the telecommunications industry
    6. 6. 6 Threat of Substitute Products and Services Relies heavily on Broadband Fixed Line Phones to Mobile VoWifi and VoLTE
    7. 7. 29% 20%19% 18% 14% Market penetration(fixed broadband) BT Virgin Talk Talk Sky Others BT one of largest firm .. ? Firms direct competitor of BT .. ? 7 Industry Rivalry
    8. 8. 8 Industry Rivalry 36% 12% 52% Market penetration(Landline/Mobile Phones) BT Virgin Others Is it easy for other to enter into telecom business .. ? Customer choice .. ? BT/Virgin/Other BT Virgin Sky 38MB £9 Free for 3 months £18 afterwards 30MB £9 Free for 6 months £18 afterwards 14MB £10 Free for 6 months
    9. 9. 9 QUESTIONS???

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