Drivers of technology innovation

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If your business is biased towards Market Pull or Technology Push, there is a good chance that you could be missing opportunities or exposing your business to major risks. Understanding the driving forces of technology innovation will allow you to identify these opportunities and potential threats.

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Drivers of technology innovation

  1. 1. Technology ManagementDrivers of Technology Innovation& innovationDr Mehdi Shahbazpour,  2013
  2. 2.  There are two forces in any business that drive technology development or adoptionDrivers of Technology InnovationInternal processes seeking solutions to existing problems or developing/acquiring new capabilities that could be exploited by the business.External processes seeking opportunities to deliver value to existing and potential customers, as well as identifying new capabilities that business must develop so that it can take advantage of the opportunities and overcome potential threats.
  3. 3.  There are two external forces that influence the internal forces of capability and business developmentDrivers of Technology Innovation
  4. 4.  “Actual market need” is a secondary consideration If [TECHNOLOGY] then [MARKET] Focus is on Technology itself Process: Identify Technical Difficulty/Problem Research and Development Production CommercialisationTechnology Push Bias
  5. 5. Technology Push Examplehttp://www.ted.com/talks/mark_shaw_one_very_dry_demo.html
  6. 6.  “Actual market need” is a primary consideration If [MARKET] then [TECHNOLOGY] Focus is on Creating Value for customer itself Process: Identify Market Need Develop Specification based on Market Need R&D Production CommercialisationMarket Pull Bias
  7. 7.  http://www.ted.com/talks/r_a_mashelkar_breakthrough_designs_for_ultra_low_cost_products.htmlMarket Pull Example
  8. 8.  The ideal situation is to reach a balance and resonance between Technology Push and Market Pull Strategic Resonance
  9. 9.  If your business is biased towards Market Pull or Technology Push, there is a good chance that you could be missing opportunities or exposing your business to major risks. To get an expert advice about how to achieve strategic resonance, contact me on Linkedin.How can I help?

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