kfc vs macdonald

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kfc vs macdonald

  1. 1. PROJECT GUIDE:P.L.SHROFF COLLEGE OF ARTS & Prof. COMMERCE Mrs.V.S.DA CHANCHANI HISARKAR & YEAR:- 2012-13 Prof. Mr. R.S.MORE
  2. 2. What is STRATEGY MANAGENT ? Strategy is the overall plan for deploying resources to establish a favorable position. OBJETIVE :- To develop an understanding of strategic management concepts To develop an understanding of evolution of the field of strategic management and business enterprise perspective
  3. 3. INTRODICATION The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. MAIN PRODUCTS McDonalds primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfastService & Prices items, soft drinks, shakes and desserts.Speed Very Fast IN GENERAL: Convenient /Easy access /FriendlyAttitude Polite Reliable/ Fast/Not healthy For children: funPrice Cheap For the new markets: western style, cool
  4. 4. IntroductionThe company was founded as Kentucky FriedChicken by Colonel Harland Sanders in 1952though the idea actually goes back to 1930.Initially his restaurant generally servedtravelers, often those headed to Florida.So the original idea of KFC was based on sellinggood enough chicken for acceptable money tooccasional customers.ProductionKFC primarily sells chicken pieces, wraps,salads and sandwiches. Outside the USA, KFC In general:offers hamburgers or kebabs and other Convenient / Cozy / Easy accessregional fare.Service & Prices Better quality / for higher price /Not healthySpeed fast For the new markets: western style,Attitude plight prestigiousPrice Little higher
  5. 5. Conclucation•KFC needs to re-vamp its vegetarian menu and add more options to it.The fried chickencategory already has more options and varieties ascompared to the vegetarian section.•McDonalds could try to enter the meals category into its menu•Both companies need to work on their logistics and inventorymanagement (as discussed withBranch managers)•Need to train their staff better in handling of the cooked food

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