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Narayangonj, dec 13

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Narayangonj, dec 13

  1. 1. 1
  2. 2. Geographical Area Narayangonj District 2
  3. 3. Geographical Area Narayangonj District Thana 1. Sadar 2. Fatulla 3. Bondor 4. Sonargaon 5. Siddirgonj 6. Araihazar 7. Rupgonj 3
  4. 4. Area Objective  To position our brand in this area regarding pricing and sales as a pioneer among local brand.  To hold the Market Leader in this area.  To ensure min. 5/= Retail net price from Shah (special).  To ensure the Product availability in everywhere. 4
  5. 5.  Market Share Analysis Situation Analysis 5
  6. 6. Situation Analysis  Sales analysis (Crown) 6
  7. 7. Situation Analysis  Crown Sales analysis (Distributor) 7
  8. 8. Situation Analysis  Crown Sales analysis (Dealers) 8
  9. 9.  Price Analysis Brand Name Landing Rate Retail Com Free Value of FB Bags % Holcim 493.00 10.00 7>10,1500+tk10 - Scan 483.00 13.00 9>13,1500+tk13 - - OthersRetail Offer nishana 3~5+Nishana Gold Offer 22.00 Oct'3 to dec'13 on 3645 bag 1.24 vori gold Bajimath Offer (01/08/13 to 30.00 31/12/13) 2500 bags Micro Oven>25000 bags 4.5 bori Gold. Let Fly and Retail Commission( 01-10-13 to 31-126.00 13) 1800 bags Cox's Bazar by Biman(01 persons>42000 bags Dubai 03 persons) Delivery Own Transport 2.00 commission Bandhu Jon 3-5 (Prime Seller) 15.00 +Bijoy Utsab Offer 01st Dec31th Dec-13, Bandhu Jon 3-5 (Prime Seller) 15.00 +Bijoy Utsab Offer 01st Dec-31th Dec-13, 5.88 Crown Cementer Bondhone Sorat Utshab 01-09-13 to 31-1213, 7.50 Tk.( 3000 bags Coxbazar 01 persons by bus 4500 bags Cox-1 by Air> 6000 33.50 Bags Nepal 01 Persons+ Display, 2/-+Boost Offer, 10/-+Instant Offer, 12/-+Year End Sales offer for Wife,2/- Supercrete 465.00 21.00 10>21,2000+tk21 4 18.60 Cemex 460.00 12.00 8>12, 1800+tk12 4 18.40 Shah (Special) 453.00 4.00 General 4tk. 4 18.12 Shah (Populer) 433.00 4.00 General 4tk. 4 17.32 Crown 461.00 14.00 10>14,1500+tk14 4 18.44 Akij 465.00 13.00 Normal Com.7 tk.&Cash 6tk 4 18.60 Fresh 435.00 7.50 General Com.5 tk.2 litter oil 4 17.40 20.00 Premier 414.00 3.00 4>5,1000+tk 5 4 16.56 19.00 Basundhara 450.00 10.00 4>10, 5000 bags 10tk. 4 18.00 10.00 Rangdhanu 21/08/2013 to 20/12/2013 1200 bag-8,000 tk.>40000bag-800,000 tk. Sarno Bristi Offer till 31Dec2013, 4/- Cash Offer,10tk. +Rolling Commission, 2-3 /-+ Year end sales, 2/Promotional Prog. From Nov to Dec'13, 2000 bags cox's bazar>10,000 bags Malaysia/Singapore Retail Total Com Net Rate Diff. from Shah (S) 32.00 461.00 45.12 43.00 440.00 24.12 45.60 419.40 3.52 32.40 427.60 11.72 37.12 415.88 - 36.32 396.68 (19.20) 38.32 422.68 6.80 65.10 399.90 (15.98) 44.90 390.10 (25.78) 38.56 375.44 (40.44) 38.00 412.00 (3.88) 9
  10. 10. Situation Analysis Branding Activities Shop sign Project Board Billboard 10
  11. 11. Situation Analysis Branding Activities Shop Sign T-Box Board 11
  12. 12. Situation Analysis Branding Activities Shop Sign Shop Paint T-Box Board 12
  13. 13. Situation Analysis Branding Activities Pen & card Holder Back side Board Others Small Gifts 13
  14. 14. Situation Analysis Shop Sign Shop Paint Product Merchandising Pen & Card Holder 14
  15. 15. SWOT Analysis Strength 15
  16. 16. SWOT Analysis Weakness 16
  17. 17. SWOT Analysis Opportunity 17
  18. 18. SWOT Analysis Threats 18
  19. 19. Sales Projection Depth increase Total Exist Retail Fatulla 113 86 50,000 Sadar 67 46 Bondor 58 Sonargaon Thana Grand Total Sales Retail Sales Retail Sales 21 3,800 17 3,300 103 57,100 15,000 23 6,200 13 2,000 59 23,200 39 14,700 20 4,800 13 2,400 52 21,900 65 25 5,400 17 3,500 27 5,700 52 14,600 Siddirgonj 62 38 19,000 19 6,000 11 2,000 49 27,000 Araihazar 25 10 3,400 5 1,000 9 2,000 19 6,400 Rupgonj 60 26 5,200 15 3,000 22 7,000 48 15,200 450 270 112,700 120 28,300 112 24,400 382 165,400 Total Avg. Sales Retail wide increase * March-14 19
  20. 20. Brand Communication to Influencer/customers Direct Selling & End-user Convert. 20
  21. 21. Brand Communication to Influencer/customers We will communicate strongly to the customers our achievement. 21
  22. 22. Action Plan Brand Communication to Influencer/customers Tentative Influencer Meet Program schedule Tentative Date bondor,sonargaon 60 Mason Meet Rupgonj, Arihazar 60 Mason Meet siddirgonj 60 Retail Meet Bondor, Sonargaon, Rupgonj, Arihazar 100 Retail Meet Fatullah, Sodor, Siddhirgonj 250 Mason Meet Fatullah 60 Mason Meet Sodor 60 Mason Meet siddirgonj 60 Mason Meet bondor,sonargaon 60 Mason Meet March--2014 Sodor Mason Meet February--2014 Location Mason Meet January--2014 Program Name Rupgonj, Arihazar 60 House Owner Meet Sador, Siddirgonj 60 House Owner Meet Fatullah 60 Expected Participant 60 22
  23. 23. Action Plan Direct Selling & End-user Convert. we will increase sales up to 28,300 bag by developing the depth of 120 Retailers   we will also increase sales up to 24,400 bag by developing the wide of 112 Retailers End-user Convert 23
  24. 24. Recommendation  Need 3 truck(Cap-100 bag) for micro & smooth delivery.  Need 2 Executive (TO/STO) for further development.  Need min.3 billboard for brand communication. 24
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