Frooti mango drink!

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Frooti mango drink!

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Frooti mango drink!

  1. 1. FROOTI MANGO DRINK GROUP MEMBERSSHAHBAAZ AHMED RAJNI VASHISHT SALONI SHRAVAN SWATI
  2. 2. INTRODUCTION  FLAGSHIP PRODUCT OF PARLE AGRO PVT. LTD  LARGEST SELLING MANGO DRINK.  PACKING  TASTE  EXPORT  ENDORSEMENT  CONCEPT AND CLIMAX
  3. 3. BRAND PROFILE  FOUNDED IN 1929 OWNED BY CHAUHAN FAMILY OF VILE PARLE, MUMBAI.  LED BY PRAKASH CHAUHAN AND HIS DAUGHTERS.  BEST KNOWN FOR PARLE-G.  THREE MAJOR BUSINESS-  1. BEVERAGES (APPY FIZZ, FROOTI) 2. WATER (BAILLEY) 3. FOODS (CONFECTIONARY- SOFTEASE, SNACKS- HIPPO)
  4. 4. THEME  CRAVING BEHAVIOUR OF ADULTS LIKE KIDS.  STAR POWER TRANSFORMS INNOCENT PLAYERS INTO LIP SMACKING CHILDREN.  FOCUS ON EVERY AGE GROUP.
  5. 5. LOGICAL APPEAL  MASS APPEAL  BRAND POWER.  CLIMATE FACTOR.
  6. 6. EMOTIONAL CONNECT  TAGLINE- “MANGO FROOTI, FRESH AND JUICY”  CHANGED TO “ JUICE UP YOUR LIFE”.  REPOSITIONING TO OLD TAGLINE.  GROWTH OF ADULT CONSUMERS IN THE MARKET.
  7. 7. OVERALL IMPACT MARKETING GROWTH OF 40% IN THE BEVERAGES.  STRONG COMPETITOR TO SLICE, MAAZA.  ALTERNATIVES TO COKE AND PEPSI.  SOCIAL VISIBILITY-  1. YOUTUBE ACCOUNT INCREASED BY 600%  2. TWITTER HANDLE INCREASED BY 8 MILLION FOLLOWERS.

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