Publishing, How to market your book

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Presentation on how to create an author platform and market a book.


Self-Promoting Your Book

83% of Americans want to write a book

Each year, 4 million people actually do write a book

Each year 200,000 titles are published

Each year only a handful of these books make the New York Times Best Sellers list

Choosing the right way to publish your book

Royalty Publishing

POD – Print-On-Demand

Subsidy Publishing

Self-Publishing

The Flow of Money

Advances

Royalties

Book Sales

Design, Editing, etc

Book Sales

Royalty Share

The Flow of Money

Design, Editing, Printing

Book Sales

Author keeps all profits

The Flow of Money

The fame factor

Reputation on subject matter (write what you know about/do your research)

Book quality: design , editing and printing

Your target audience are the people most likely to buy your book and recommend it to others

Be specific: 18 to 30 year-old males living in urban areas.

You have limited time and money

If you can reach your target audience, then likely your target audience will help you reach other audiences.

Entrepreneurial Authoring

multi- dimensional publishing

39 clues

Have a marketing plan

Publish a book

Use social media

connect with influencers

Online promotion

Virtual Book Tours

Book Trailers
Virtual Book Parties


















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Publishing, How to market your book

  1. 1. Self-Promoting Your Book
  2. 2. • 83% of Americans want to write a book • Each year, 4 million people actually do write a book • Each year 200,000 titles are published • Each year only a handful of these books make the New York Times Best Sellers list
  3. 3. Choosing the right way to publish your book • Royalty Publishing • POD – Print-On-Demand • Subsidy Publishing • Self-Publishing
  4. 4. The Flow of Money Advances RoyaltiesBook Sales
  5. 5. Design, Editing, etc Book Sales Royalty Share The Flow of Money
  6. 6. Design, Editing, Printing Book Sales Author keeps all profits The Flow of Money
  7. 7. • The fame factor • Reputation on subject matter (write what you know about/do your research) • Book quality: design , editing and printing
  8. 8. • Your target audience are the people most likely to buy your book and recommend it to others o Be specific: 18 to 30 year-old males living in urban areas. o You have limited time and money o If you can reach your target audience, then likely your target audience will help you reach other audiences.
  9. 9. Entrepreneurial Authoring Multi- dimensional publishing 39 clues
  10. 10. Have a marketing plan Publish a book Use social media Connect with influencers
  11. 11. Online promotion Virtual Book Tours Book Trailers Virtual Book Parties
  12. 12. www.BuzzBooster.com BuzzBooster Marketing Advisors

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