Today we’ll talk about:
● How to inspire desire
● How to create desire online
The age of famous
But where is attention?
How is our marketing doing?
95% of all marketing is wasted, not scientific,
98% Direct mail
98% of sales e-mails
93% of sales calls
50% large branding campaigns
The Art to Inspire Desire
What is NeuroMagnetism?
NeuroMarketing+ Brand Identity= A Magnetic
Neuromarketing is a simple, scientific way to
understand what motivates people and what
makes them take action
Become more significant
Significance is about making things useful
it is also about making things desirable
Bigger profit margins live here
How many changes in the last few years?
● Change is constant and accelerating.
How often social networks change?
One thing hasn't changed in the last 50,000
95% of our purchases happen first on an
Meet the reptilian brain:
How People Buy
● Our buying decisions must be filtered by
beliefs and values, therefore we buy
● Memories factor into the decision process.
you don't analyze and make decisions, your
unconscious mind does.
● People buy feelings, identity, values and
imagination. They buy what they feel!
How you sell?
Talk to the brain's needs:
● Keep me safe
● Touch me
● Feed me
Keep me safe
● The brain needs to know the future- Tell what will happen
● Careful navigation- Brain likes simple
● Find the broken windows.
● Use Imagery
● Establish positive associations
● Tell stories
● Create contrast- claims
● Brain likes rhythm and only thinks in
● Imagination buys- Show the positives
● Show solutions
● Set expectations- "You're Gonna Like The
Way You Look, I Guarantee It"
● Learn to keep in touch
● Show what is in it for them- Evidence
● Brain loves novelty
● Habit and repetition
● Control the process
Word of Advice
Work with your customer's brain and how it is
All senses matter.
Apply NeuroMarketing in your sales efforts,
negotiations, packaging, store isles, Website,
Social Media Efforts.
Call us if:
● You want to increase sales
● Want to market better
● Want to train your team
● Book us to speak to your group
Watch our show at BuzzBooster.tv