WebSG - UX @ SMU 11/11/10

1,753 views

Published on

Published in: Technology, Design
1 Comment
6 Likes
Statistics
Notes
No Downloads
Views
Total views
1,753
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
1
Likes
6
Embeds 0
No embeds

No notes for slide
  • image: http://classroomclipart.com/cgi-bin/kids/imageFolio.cgi?action=view&link=Architecture/Clipart&image=merlion.jpg&img=18&tt=
  • In our world
    User Experience is sometimes associated with usability, information architecture (IA), and user interface (UI) design, all of which are components of it.
  • understand what are the elements that create a great user experience

    The elements span across simple spectrum
    From Abstract/Conception --> Concrete/Completion

    User Needs & Product/Service Objectives
    Functional Specifications & Content Requirements
    Interaction Design & Information Architecture
    Information Design (starts to take on form as wireframes)
    Visual Design (the final layer)
  • source: A Project Guide to UX Design, by Russ Unger, Carolyn Chandler
  • Debora Adler
    Master thesis: based on what she feels passionate about
    motivated by people’s life easier and safer
    prescription bottle re-invited
    target’s prescription drug revenue rose 1.4b - 1.6b
    personal history:
    her grandma took grandpa’s medicine by accident
    grew up in a family of doctors; grandpa, father, uncle. Mom’s nurse
    hurdle: identifying problem
    60% americans do not take their medication properly

    http://design.schoolofvisualarts.edu/clear_rx/
  • understand what motivate people and demotivate them
    http://techcrunch.com/2010/07/05/posterous-700-percent/
  • standard login/registration
    good intention - help customer through the buying process faster
    wrong place - during checkout
    high abandonment rate
    trust be earned.
    people hate forms


    http://www.uie.com/articles/three_hund_million_button/
  • motivate positive change - improve driving habit (improve energy consumption)
    visual feedbacks based on driving style
  • myriad of possibilities through apps
    well-design ecosystem w/ easy consumption
    one button
    multi-touch
  • what are we doing in the local scene? anything great, good or bad?
  • Let’s experience these site through the eyes of “Bob”
  • empowering individuals & business with knowledge & information?
    vast reference collections & services
    responsible for nation’s literary & publishing heritage and intellectual memory

    very noble and heavy duty stuff here
    why doesn’t the website do that?
    why doesn’t address the fundamentals?
    make finding books easy
    find by genres, publications, types etc
    why search isn’t integrated? why is it hidden?
  • empowering individuals & business with knowledge & information?
    vast reference collections & services
    responsible for nation’s literary & publishing heritage and intellectual memory

    very noble and heavy duty stuff here
    why doesn’t the website do that?
    why doesn’t address the fundamentals?
    make finding books easy
    find by genres, publications, types etc
    why search isn’t integrated? why is it hidden?
  • empowering individuals & business with knowledge & information?
    vast reference collections & services
    responsible for nation’s literary & publishing heritage and intellectual memory

    very noble and heavy duty stuff here
    why doesn’t the website do that?
    why doesn’t address the fundamentals?
    make finding books easy
    find by genres, publications, types etc
    why search isn’t integrated? why is it hidden?
  • empowering individuals & business with knowledge & information?
    vast reference collections & services
    responsible for nation’s literary & publishing heritage and intellectual memory

    very noble and heavy duty stuff here
    why doesn’t the website do that?
    why doesn’t address the fundamentals?
    make finding books easy
    find by genres, publications, types etc
    why search isn’t integrated? why is it hidden?
  • long terms transport needs of Singapore
    taking care those who drive and those who take public transport
    a smooth seamless journey for all (

    tagline - get ready for a smooth journey? really? where? not on site obviously

    what about information about all the motoring needs, public transport? one motoring?
    why are you telling your customers who visit your site?
    lack of credibility - plastering highly tasteless blinky banners
    the only credibility - LTA logo and Singapore Gov logo WIS (Web Interface Standard)
    how do you think site address the needs of:
    people who want to buy car
    sell car
    maintain car
    take public transportation
    rates
    etc

  • Yuck, what a distasteful way of getting Bob to complete his task!
  • are smart folks
    love & passionate about what you do
    that’s why you are here.... to learn more
    always strive for the best:
    nobody likes to fail
    everyone wants to stands proud of what they’ve contributed and created
    we want to be successful
    at the end of our career, we want to be able to stand next to our solutions & talk about their successes

    But...
  • Solutioning
    Politics
    Time & Money
  • formulate solutions without research
    jumps straight to deliverables
    without consenting with team
    to avoid argument with stakeholders (internal/external)
  • fragmented voices and directions
    who is in charged
    hidden agenda
    status quo is never challenged

    How many times have you heard:
    tried that before
    never done that
    not how we do things
    not within budget
    customers will hate it (assumption)
    management will no approve
  • Ai Pee, Ai Chee, Ai Tua Liap Nee - “ Want cheap, want pretty, want big breasts”

    forsake what is right in favor of meeting the deadline
    short-sighted vision:
    timelessness ?

    often overlook the fundamental problem


    there’s a shift - and it will get even more profound in the coming years
    India & China - are now the place for any form of mass production (including programming, productization)
    not just a doer, thinker and doers

    image: http://www.edgateteam.net/Lessons/everest.htm
  • In 1980, the year before Welch became CEO, GE recorded revenues of roughly $26.8 billion. In 2000, the year before he left, the revenues increased to nearly $130 billion. When Jack Welch left GE, the company had gone from a market value of $14 billion to one of more than $410 billion at the end of 2004, making it the most valuable and largest company in the world.
  • Don’t focus:
    Price/FeaturesFocus on:The making of stuff (craft, care, love, content)
    Lifetime (time)Relationship (with me … not just about taking my time/money)

    What does this product do?
    can you describe the product succinctly with convictionWhat do you love about the solution (site/product/service)? (would you buy/use it?)
    do you love the solution?What does the design team love about the solution (site/product/service)? (passionate?)Could you sell the solution (site/product/service)? (if asked to)
    Could you sell it confidently, talk about the features -- without hesistation





  • It’s crap

    waste of resources... just isn’t good enough

    things starting to look the same

    how to make our solution stands out, with a clear distinct value.
  • Francesco builds beautiful bikes in New York City. Even though he’s building a bike for you, his rules rule. He’s not afraid to say no.
    His about page explains what he likes and doesn’t like in a bike.
    He’s only going to make you a bike if your likes and dislikes align with his. There may be a couple of exception along the way, but his opinions are his business rules.Bertelli is a great example of a company that knows where it stands. The best way to know where you stand is to figure out what you won’t do. What will you say no to? Francesco puts his no’s right out in front. It makes the experience better for everyone.More businesses could benefit from putting their no’s right up front.
  • Vocabularies:
    Use consistent terminology between client and team member
    Jargons leads to confusion
    Shared vocabularies
    User interface IS a form of language
    Standardizing & agreeing vocabularies used in any projects help everyone communicate better. Hard at 1st but gets easier

    Values:
    Values to Self
    Values to Organizations
    What’s is promised?
    How are you keeping that promised?
    What do you want your customer to feel?


    http://www.flickr.com/photos/lwr/52770741/sizes/l/in/photostream/
  • Understand “Collaborate” in its truest form
    It should be about environment not expectation. Facilitation not forcing. Reinforcement not rhetoric. But it is so often not.
    Live the word "we". Egoless, unselfish, moving together collectively toward common goals
    stop thinking as a rockstar - nobody is (unless you’re really a celeb)


    http://www.flickr.com/photos/susanvg/3382838948/sizes/o/in/photostream/
  • Everything else will fall into place
    helper
    assistant
    enabler

    them to achieve their needs, goals and tasks

    “Producing an enduring [solution] in a society filled with “instant” everything is one of the greatest challenges we face as designers. It requires us to resist the path of least resistance, choosing instead to wage war on corner-cutting, on mediocrity, on irrelevance and indifference “ Josh Porter

    52weeksofux.com
  • designer:strategic planners, programmers, information architects, visual designers, project managers, account managers
  • WebSG - UX @ SMU 11/11/10

    1. 1. UX Design in Singapore WebSG 11/11/10
    2. 2. Hello... Some background info
    3. 3. Hello Who am I • Indonesian • In Singapore since 2002 • Designer • UX Consultant
    4. 4. Hello Interesting facts • Mayor of Spotless Table • NutQais • Acquired sense of humor • Appholic (300+)
    5. 5. Hello Please note • No methods, processes, tricks • Any opinion expressed here is my own • Shoot any questions to (twitter) @5w
    6. 6. User Experience what it means
    7. 7. “ User Experience Definition of UX User experience is the quality of a person has when interacting with a specific design [product or service] […] a person's perceptions and responses that result from the use or anticipated use of a product, system or service" http://en.wikipedia.org/wiki/User_experience
    8. 8. “ User Experience It’s more than usability [UX] refers to the way a product behaves and is used in the real world. A positive user experience is one in which the goals of both the user and the organization that created the product are met. Usability is one attribute of a successful user experience, but usability alone does not make an experience positive for the user. Jesse James Garrett Author of The Elements of User Experience President of Adaptive Path
    9. 9. User Experience Elements of UX User Needs & Product/Service Objectives Functional Specifications & Content Requirements Interaction Design & Information Architecture Information Design Visual Design Concrete/Compl etion Abstract/Conce ption Time
    10. 10. User Experience What is UX Design? • The creation & synchronization of elements that affect users’ experience with a particular company, with the intent of influencing their perceptions & behavior
    11. 11. UX Design in action Some samples
    12. 12. UXD in Action UXD saves lives
    13. 13. UXD in Action UXD increases adoption rate “Posterous Growing At More Than 700 Percent a Year” - techcrunch Hate signing up for things? We do too. You can skip this for now. Just email us at post@posterous.com with your post. We’ll take care of the rest
    14. 14. UXD in Action Increases revenue Username Password Register Login $300M who’s laughing now
    15. 15. UXD in Action UXD is helpful
    16. 16. UXD in Action ... and playful
    17. 17. UXD in Action Behavior of Change Agent
    18. 18. UXD in Action Gives Control
    19. 19. UXD in Action What did you notice • simple • meets a need • positive behavior • generate revenue
    20. 20. UXD in Action Top 6 (digital) benefits Econsultancy.com usability and UX survey report 2007 Improved perceptions of brand Increased conversion rates Greater customer loyalty & retention Increased customer advocacy Increased traffic Improved search rankings
    21. 21. Local Delights let’s look at some samples
    22. 22. Meet “Bob” Site audience
    23. 23. “ National Library [NLB] is a national knowledge institution empowering individuals and businesses with knowledge and information[...]. The NLS is responsible for preserving and making accessible the nation's literary and publishing heritage, and intellectual memory
    24. 24. National Library in Details
    25. 25. National Library in Details
    26. 26. Local Delights National Library • are you a performing centre? • what is key activities you want your visitors to be able to do? • what happened to your promise?
    27. 27. “ Land Transport Authority LTA plans the long-term transport needs of Singapore, taking care of those who drive as well as those who take public transport. The ultimate goal - a smooth and seamless journey for all.
    28. 28. Land Transport Authority in Details
    29. 29. Land Transport Authority in Details
    30. 30. Land Transport Authority in Details
    31. 31. Local Delights Land Transport Authority • what are you? seriously • what is key? what are you trying to communicate to the people who visit the site? • what happened to your promise?
    32. 32. “ Inland Revenue Authority of Singapore The leading tax administration in the world A partner of taxpayers in nation building and economic development an eXcellent team of competent and committed people
    33. 33. IRAS in Details
    34. 34. Local Delights Inland Revenue Authority of Singapore • are banking for your customer to make mistake? • what is key to your customer? • what happened to your promise?
    35. 35. “ Health Promotion Board Promote health excellence by empowering individuals to take ownership of their health
    36. 36. Health Promotion Board
    37. 37. Health Promotion Board
    38. 38. Health Promotion Board
    39. 39. Local Delights Health Promotion Board • how do you show that you care? • why do I need to register? • thank you for not talking down on me
    40. 40. Observations from personal experience
    41. 41. Observations I believe each of you 12 3 Thinker Passionate Best
    42. 42. Observations What we are doing now ............... ................ ................ ................. ............... ................ ................ ................. Solutioning Politics Time
    43. 43. Observations Solutioning
    44. 44. Observations Politics ............... ................ ................ ................. ............... ................ ................ .................
    45. 45. Observations Time just enough ideal
    46. 46. “ Observations Stop thinking in short term Any fool can deliver in the short term by squeezing, squeezing, squeezing. Similarly, just about anyone can lie back and dream, saying 'Come see me in several years; I'm working on our long- term strategy.' Neither one of these approaches will deliver sustained [product] value. You have to do both Jack Welch Former CEO of GE
    47. 47. Observations The result is & will be •Mediocrity • OR Atrocity
    48. 48. Observations Wasteful
    49. 49. “ Observations How often do we say “No” The best way to know where you stand is to figure out what you won’t do. What will you say no to? Francesco puts his no’s right out in front. It makes the experience better for everyone. More businesses could benefit from putting their no’s right up front. Jason Fried on Franceso Bertelli 37Signals Founder on http://37signals.com/svn/posts/2472-opinionated-francesco-bertelli
    50. 50. “ Observations From the past Time spent in reconnaissance is seldom wasted Sun Tzu (6BC) The Art of War
    51. 51. “ Observations Current Design, by very definition, is the act of solving problems. In order for anything to be designed well, we must first identify the problems we are trying to solve and the goals we are trying to reach Jeff Croft Designer
    52. 52. “ Observations Do your due diligent We don't spend enough time up front on projects discussing, assessing, defining and refining the value of what we make. We jump too quickly into design and build before applying rigor to what we make. It's easy to get lost in the product detail: a screen, code and forget what the product's value is and who you are building it for Daniel Szuc Vice President of UPA (Usability Professional Association) Apogee HK, Principle
    53. 53. Moving forward What can we do now
    54. 54. Moving forward Shared Vocabularies & Values
    55. 55. Moving forward Collaborate
    56. 56. Moving forward Focus on the Customers
    57. 57. “ Moving forward UXD... in its true altruistic form is, marketing with conscience & meaning. A true collaboration between organizations, designers (in the broadest sense) and their customers to create useful, meaningful, delightful solutions that help to address specific needs addressing business objectives, strategically
    58. 58. Questions @5w That’s all folks!

    ×