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It ppt


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Role of IT in HR and Marketing description

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It ppt

  1. 1. Presented by- Shagun Gupta
  2. 2. Information Technology (IT) Information technology (IT) is the use of any computers, storage, networking and other physical devices, infrastructure and processes to create, process, store, secure and exchange all forms of electronic data.
  3. 3. Human resource management (HR) is the management of human resources. It is a function in the organizations designed to maximize employee performance in service of an employer's strategic objectives. Human resource management (HR)
  4. 4. E-HRM is the integration of all HR systems and activities using the web based technologies. Simply, when HR uses the Internet or related technologies to support their activities, procedures, processes, then it becomes an e- HRM. E-HRM
  5. 5. Types of E-HRM
  6. 6. E-HRM Activities
  7. 7. Role of E-HRM  Building A Higher Internal Profile More Transparency Improve Services Achieving Organizational Goals Support System Dynamic Workflow  Virtual Teams  Standardization
  8. 8. Marketing Marketing are activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.
  9. 9. Role of IT in Marketing  CRM  Digital Marketing  Internet Marketing  Mobile Marketing
  10. 10. Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. Customer relationship management
  11. 11. Features of CRM CRM Marketing automation Sales force automation Contact canter automation Relocation Technology
  12. 12. Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analysis marketing campaigns and understand what is working and what isn't – typically in real time. Digital marketing
  13. 13. Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing
  14. 14. Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. Mobile marketing
  15. 15. IT Helps in Decision Making ESS (Executive Support System) DSS (Decision support system) MIS (Management information system)
  16. 16.  Human resource management function does not involve– A. Recruitment B. Selection C. Cost Control D. Training Ans. Cost Control
  17. 17.  Human resource Management helps improve A. Production B. Productivity C. Profit D. Power Ans. Productivity
  18. 18.  The major components of marketing mix are A. Product B. Price C. Place D. All of these Ans. All of these
  19. 19.  key elements to a successful CRM initiative : A. People B. Process, and C. Technology D. All Ans. All
  20. 20.  Example of E-Recruitment- A. Flip-kart B. Amazon C. Naukri Hub D. None Ans. Naukri Hub