Building Leads in Adult Education Using Social Media
SOCIAL MEDIA: Building Leads In TheWorld Of Adult Education
Our Plan For Today: A. Why Social? B. Social Business C. Utilizing Social D. Communities, Customers, Leads E. Next Steps TODAY’S TWITTER HASHTAG: #ohioacte11
Great Heights is an integrated marketingcommunications company helping organizationselevate their marketing efforts through thescience of strategy, the art of creativity and theengagement of experiential.Strategic Marketing & Public RelationsSocial MediaDesign (Packaging, Trade Show, Logo, Collateral)BrandingExperiential MarketingEvent Planning & ManagementSponsorship Management
WHAT IS SOCIAL MEDIA? • Social Media is an open, interactive, conversational communications tool based online • Social media changes the way we communicate from one-way and top-down to two-way, bottom-up • Social media moves communication from a monologue to a dialogue.
“The worlds leading companies are realizing that a solid grasp of social technologies and social platforms, along with the concepts of authenticity, transparency, and trust will become critical to building global brands,transforming product development, enabling real-time customer service, and fostering social collaboration with customers and key stakeholders.” -Beverly Macy CEO, Gravity Summit LLC
THE SHIFT TO SOCIAL BUSINESSBottom Line: Social Business is all about removing communication barriers and deepening relationships with customers.
FIVE WAYS TO MARKETYOUR BRAND ONFACEBOOK:1. USE PHOTOS & VIDEOS2. LIKES3. FACEBOOK QUESTIONS4. FACEBOOK PLACES5. GROUPS
“Thoughtful and engaging photos are a critical component to our Facebook Page,” says Joel Frey, Travelocity’s senior public relations manager.“When the Roaming Gnome attends anevent team definitely wants our fans tochuckle at his antics, but we also want them to imagine themselves taking a balloon ride one day and, hopefully,using Travelocity to help them turn that dream into reality.”
Your goal, by andlarge, should be toinspire in-storecustomers to sharethe “I was here”message with aplace check-in thatgets distributed totheir Facebookfriends and postedto your Place Page.Source: Mashable
WAYS TO ESTABLISHYOUR BRAND ONTWITTER:1. REWARD LOYALTY2. SHARE EXPERTISE3. RUN DEALS & PROMOTIONS4. RECEIVE CUSTOMER COMPLAINTS
WHY IT MATTERS MORE THAN EVER?78% of people on socialmedia trust peerrecommendations.
WHY IT MATTERS MORE THAN EVER?With good relationships,customers will inform you thatthey want something better.Without a relationship, you havenothing.
WHY IT MATTERS MORE THAN EVER?For those companies that deployedcollaboration tools, 72% stated thatthey experienced better businessperformance compared to only 46%of companies that did not deploythem.
BOTTOM LINE• Your results are determined by how well you engage your audience• Give people a reason to be part of something• Content & consistency matters
NEXT STEPS:>Decide what works for you >Know your audience >Be proac7ve >Train & educate >Measure success/failure CONTACT ME: firstname.lastname@example.org Twitter.com/shanehaggerty