SlideShare a Scribd company logo

SUGAR cosmetics ppt

S
S

SUGAR Cosmetics is a cruelty-free makeup brand that is high on style and higher on performance. The brand is inspired by and targeted towards bold, independent women who refuse to be stereotyped into roles.

SUGAR cosmetics ppt

1 of 9
Download to read offline
SUGAR
COSMETICS
@sugarcosmetics
SUGAR Cosmetics is a
cruelty-free makeup brand that is
high on style and higher on
performance. The brand is
inspired by and targeted towards
bold, independent women who
refuse to be stereotyped into
roles.
ABOUT
FOUNDEROF SUGAR
Vineeta Singh is an entrepreneur
and a businesswoman from India.
She is the CEO and co-founder of
SUGAR Cosmetics, an Indian
cosmetic brand.
The cosmetic company she
founded in 2015, alongside her
husband and partner, Kaushik
Mukherjee.
The Mumbai-based startup was
making monthly sales of Rs 5 crore
to Rs 10 crore January 2020, and
had a revenue target of Rs 200
crore this year.
Sugar Cosmetics came up with just
two products. Since then, the
company has grown to 450 stock-
keeping units.
After five years, including one during
which a pandemic occurred, SUGAR
expects to end Fiscal Year 21 with a
power-play of over Rs. 150 crores.
SUGAR opened a Shopify store, which it
continues to operate. The firm also
released an app in November 2019 that
has over 800,000 downloads and a 4.6-
star rating on Android and iOS.
The brand has expanded outside India,
having a physical outlet in Russia and
an online presence in the United States.
Sugar Cosmetics' operating income
increased by 82 percent in FY20, from
Rs 57.14 crore in FY19 to over Rs 104 crore.
OUR STRATEGY
Amplifying the brand positioning as an 'Edgy Brand' who stands for savage women of today who are not afraid to
follow their passion
COMPETITORS
Competitors of Sugar cosmetics are
Purple , WOW skin, Lakme, Nykaa,
Mamaearth, Plum, Mac, Lotusherbals, Lorealparis,
Revlon
Ad

Recommended

PowerPoint Presentation on Meesho
PowerPoint Presentation on MeeshoPowerPoint Presentation on Meesho
PowerPoint Presentation on MeeshoSmritiSingh184
 
Himalaya facewash PRODUCT PRESENTATION
Himalaya facewash PRODUCT PRESENTATIONHimalaya facewash PRODUCT PRESENTATION
Himalaya facewash PRODUCT PRESENTATIONMOHAMMAD IQBAL
 
Motivational stories Of Great Indian Personalities like Falguni Nayar
Motivational stories Of Great Indian Personalities like Falguni NayarMotivational stories Of Great Indian Personalities like Falguni Nayar
Motivational stories Of Great Indian Personalities like Falguni Nayardrilers123
 
A project report on dabur
A project report on daburA project report on dabur
A project report on daburSatnam Wadwal
 

More Related Content

What's hot

The Story of LensKart
The Story of LensKartThe Story of LensKart
The Story of LensKartLenskart.com
 
Meesho Business Model | Revenue Model | Meesho Interview | Startup India #Meesho
Meesho Business Model | Revenue Model | Meesho Interview | Startup India #MeeshoMeesho Business Model | Revenue Model | Meesho Interview | Startup India #Meesho
Meesho Business Model | Revenue Model | Meesho Interview | Startup India #MeeshoOnlineseoblog
 
mba project on vodafone
mba project on vodafonemba project on vodafone
mba project on vodafoneProjects Kart
 
Presentation On Flipkart
Presentation On FlipkartPresentation On Flipkart
Presentation On FlipkartJayUSoni
 
my own lakme project (3)
my own lakme project (3)my own lakme project (3)
my own lakme project (3)Suzye Chhabra
 
Business planning and entrepreneurial management presentation first cry.com
Business planning and entrepreneurial management presentation first cry.comBusiness planning and entrepreneurial management presentation first cry.com
Business planning and entrepreneurial management presentation first cry.comSANA KALANIYA
 
Project report on 'customer satisfaction towards whatsapp'
Project report on 'customer satisfaction towards whatsapp'Project report on 'customer satisfaction towards whatsapp'
Project report on 'customer satisfaction towards whatsapp'Chirag Patel
 
PROJECT ON COSMETIC INDUSTRY
PROJECT ON COSMETIC INDUSTRYPROJECT ON COSMETIC INDUSTRY
PROJECT ON COSMETIC INDUSTRYYogendra Verma
 

What's hot (20)

Cosmetics
CosmeticsCosmetics
Cosmetics
 
Swiggy presentation
Swiggy presentationSwiggy presentation
Swiggy presentation
 
The Story of LensKart
The Story of LensKartThe Story of LensKart
The Story of LensKart
 
Lakme ppt
Lakme pptLakme ppt
Lakme ppt
 
Lakme brand
Lakme brandLakme brand
Lakme brand
 
Meesho Business Model | Revenue Model | Meesho Interview | Startup India #Meesho
Meesho Business Model | Revenue Model | Meesho Interview | Startup India #MeeshoMeesho Business Model | Revenue Model | Meesho Interview | Startup India #Meesho
Meesho Business Model | Revenue Model | Meesho Interview | Startup India #Meesho
 
mba project on vodafone
mba project on vodafonemba project on vodafone
mba project on vodafone
 
Lenskart
LenskartLenskart
Lenskart
 
Lakme- Brand Management
Lakme- Brand ManagementLakme- Brand Management
Lakme- Brand Management
 
Presentation On Flipkart
Presentation On FlipkartPresentation On Flipkart
Presentation On Flipkart
 
Flipkart
Flipkart Flipkart
Flipkart
 
my own lakme project (3)
my own lakme project (3)my own lakme project (3)
my own lakme project (3)
 
Dabur case study
Dabur case studyDabur case study
Dabur case study
 
NETMEDS
NETMEDSNETMEDS
NETMEDS
 
Amul ppt
Amul pptAmul ppt
Amul ppt
 
Snapdeal.com
Snapdeal.comSnapdeal.com
Snapdeal.com
 
Business planning and entrepreneurial management presentation first cry.com
Business planning and entrepreneurial management presentation first cry.comBusiness planning and entrepreneurial management presentation first cry.com
Business planning and entrepreneurial management presentation first cry.com
 
Lakme
 Lakme Lakme
Lakme
 
Project report on 'customer satisfaction towards whatsapp'
Project report on 'customer satisfaction towards whatsapp'Project report on 'customer satisfaction towards whatsapp'
Project report on 'customer satisfaction towards whatsapp'
 
PROJECT ON COSMETIC INDUSTRY
PROJECT ON COSMETIC INDUSTRYPROJECT ON COSMETIC INDUSTRY
PROJECT ON COSMETIC INDUSTRY
 

Similar to SUGAR cosmetics ppt

Global marketing and e-commerse of M.A.C and sugar.pdf
Global marketing and e-commerse of M.A.C and sugar.pdfGlobal marketing and e-commerse of M.A.C and sugar.pdf
Global marketing and e-commerse of M.A.C and sugar.pdfAmitha72
 
Marketing plan of an android app- Nykaa presentation
Marketing plan of an android app- Nykaa presentationMarketing plan of an android app- Nykaa presentation
Marketing plan of an android app- Nykaa presentationSutapa Nandy
 
Business plan (perfume startup) or business plan sample
Business plan (perfume startup) or business plan sample Business plan (perfume startup) or business plan sample
Business plan (perfume startup) or business plan sample Naveen Choudhary
 
Makeup india franchise
Makeup india franchiseMakeup india franchise
Makeup india franchisemakeupindia
 
Brand Identity vs Brand Image of Lakme in India
Brand Identity vs Brand Image of Lakme in IndiaBrand Identity vs Brand Image of Lakme in India
Brand Identity vs Brand Image of Lakme in IndiaRohan Bharaj
 
Script Scarlett Whitening-1.pptx
Script Scarlett Whitening-1.pptxScript Scarlett Whitening-1.pptx
Script Scarlett Whitening-1.pptxSahlimaHutagalung1
 
company profile.pptx
company profile.pptxcompany profile.pptx
company profile.pptxMahakKathuria
 
Milk Makeup Presentation
Milk Makeup PresentationMilk Makeup Presentation
Milk Makeup PresentationLogan Jarrett
 
MKT203- Product and Brand Management.pptx
MKT203- Product and Brand Management.pptxMKT203- Product and Brand Management.pptx
MKT203- Product and Brand Management.pptxAmirKhanUP
 
Smc ipo report (manpasand beverages ltd.) 22_june15
Smc ipo report (manpasand beverages ltd.) 22_june15Smc ipo report (manpasand beverages ltd.) 22_june15
Smc ipo report (manpasand beverages ltd.) 22_june15IndiaNotes.com
 
NYKAA PPT .pptx
NYKAA PPT .pptxNYKAA PPT .pptx
NYKAA PPT .pptx125071081
 
Fair and Handsome marketing project
Fair and Handsome marketing projectFair and Handsome marketing project
Fair and Handsome marketing projectPrachi Shastri
 
Revised Final Faces Proposal
Revised Final Faces ProposalRevised Final Faces Proposal
Revised Final Faces ProposalAkshatha Hegde
 
212660334 case-study-2
212660334 case-study-2212660334 case-study-2
212660334 case-study-2homeworkping8
 
E-Commerce Presentation.pptx
E-Commerce Presentation.pptxE-Commerce Presentation.pptx
E-Commerce Presentation.pptxAmanGupta914064
 

Similar to SUGAR cosmetics ppt (20)

Global marketing and e-commerse of M.A.C and sugar.pdf
Global marketing and e-commerse of M.A.C and sugar.pdfGlobal marketing and e-commerse of M.A.C and sugar.pdf
Global marketing and e-commerse of M.A.C and sugar.pdf
 
Marketing plan of an android app- Nykaa presentation
Marketing plan of an android app- Nykaa presentationMarketing plan of an android app- Nykaa presentation
Marketing plan of an android app- Nykaa presentation
 
Business plan (perfume startup) or business plan sample
Business plan (perfume startup) or business plan sample Business plan (perfume startup) or business plan sample
Business plan (perfume startup) or business plan sample
 
Makeup india franchise
Makeup india franchiseMakeup india franchise
Makeup india franchise
 
Brand Identity vs Brand Image of Lakme in India
Brand Identity vs Brand Image of Lakme in IndiaBrand Identity vs Brand Image of Lakme in India
Brand Identity vs Brand Image of Lakme in India
 
Script Scarlett Whitening-1.pptx
Script Scarlett Whitening-1.pptxScript Scarlett Whitening-1.pptx
Script Scarlett Whitening-1.pptx
 
company profile.pptx
company profile.pptxcompany profile.pptx
company profile.pptx
 
Case Study of Cadbury.pptx
Case Study of Cadbury.pptxCase Study of Cadbury.pptx
Case Study of Cadbury.pptx
 
Milk Makeup Presentation
Milk Makeup PresentationMilk Makeup Presentation
Milk Makeup Presentation
 
DBL Quarterly Social Media Insights 2019 Q3-Beauty Industry
DBL Quarterly Social Media Insights 2019 Q3-Beauty IndustryDBL Quarterly Social Media Insights 2019 Q3-Beauty Industry
DBL Quarterly Social Media Insights 2019 Q3-Beauty Industry
 
DBL Quarterly Social Media Insights 2019 Q3-Beauty Industry
DBL Quarterly Social Media Insights 2019 Q3-Beauty IndustryDBL Quarterly Social Media Insights 2019 Q3-Beauty Industry
DBL Quarterly Social Media Insights 2019 Q3-Beauty Industry
 
MKT203- Product and Brand Management.pptx
MKT203- Product and Brand Management.pptxMKT203- Product and Brand Management.pptx
MKT203- Product and Brand Management.pptx
 
MAMA-EARTH-FINAL-1.pdf
MAMA-EARTH-FINAL-1.pdfMAMA-EARTH-FINAL-1.pdf
MAMA-EARTH-FINAL-1.pdf
 
WILDCRAFT Pvt.ltd STRATEGY
WILDCRAFT Pvt.ltd STRATEGYWILDCRAFT Pvt.ltd STRATEGY
WILDCRAFT Pvt.ltd STRATEGY
 
Smc ipo report (manpasand beverages ltd.) 22_june15
Smc ipo report (manpasand beverages ltd.) 22_june15Smc ipo report (manpasand beverages ltd.) 22_june15
Smc ipo report (manpasand beverages ltd.) 22_june15
 
NYKAA PPT .pptx
NYKAA PPT .pptxNYKAA PPT .pptx
NYKAA PPT .pptx
 
Fair and Handsome marketing project
Fair and Handsome marketing projectFair and Handsome marketing project
Fair and Handsome marketing project
 
Revised Final Faces Proposal
Revised Final Faces ProposalRevised Final Faces Proposal
Revised Final Faces Proposal
 
212660334 case-study-2
212660334 case-study-2212660334 case-study-2
212660334 case-study-2
 
E-Commerce Presentation.pptx
E-Commerce Presentation.pptxE-Commerce Presentation.pptx
E-Commerce Presentation.pptx
 

Recently uploaded

How to generate FOMO for your next launch (in 4 steps).pptx
How to generate FOMO for your next launch (in 4 steps).pptxHow to generate FOMO for your next launch (in 4 steps).pptx
How to generate FOMO for your next launch (in 4 steps).pptxFOMO Creator
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Unlock Your Potential: Entrepreneurship Tips with Majdouline Alouah
Unlock Your Potential: Entrepreneurship Tips with Majdouline AlouahUnlock Your Potential: Entrepreneurship Tips with Majdouline Alouah
Unlock Your Potential: Entrepreneurship Tips with Majdouline AlouahMajdouline Alouah
 
Ultimate Guide to Choosing the Best Boom Barrier
Ultimate Guide to Choosing the Best Boom BarrierUltimate Guide to Choosing the Best Boom Barrier
Ultimate Guide to Choosing the Best Boom Barriernovusapl
 
Presentation Logbook electric car auto drive.pptx
Presentation Logbook electric car auto drive.pptxPresentation Logbook electric car auto drive.pptx
Presentation Logbook electric car auto drive.pptxali2005eisa
 
DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023Dropbox
 
NCN NETWORK power point bisnis masa.pptx
NCN NETWORK power point bisnis masa.pptxNCN NETWORK power point bisnis masa.pptx
NCN NETWORK power point bisnis masa.pptxCinoGaming1
 
Truths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and EntrepreneurshipTruths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and EntrepreneurshipYannis Charalabidis
 
Cracking The Corporate Politics Code.pptx
Cracking The Corporate Politics Code.pptxCracking The Corporate Politics Code.pptx
Cracking The Corporate Politics Code.pptxWorkforce Group
 
New Zealand Franchising Confidence Index | January 2024
New Zealand Franchising Confidence Index | January 2024New Zealand Franchising Confidence Index | January 2024
New Zealand Franchising Confidence Index | January 2024Franchize Consultants
 
Proof Strategies CanTrust Index 2024
Proof Strategies CanTrust Index 2024Proof Strategies CanTrust Index 2024
Proof Strategies CanTrust Index 2024Proof
 
MM Workshop Feb 2024 One Page Retirement Plan Simplified.pdf
MM Workshop Feb 2024 One Page Retirement Plan Simplified.pdfMM Workshop Feb 2024 One Page Retirement Plan Simplified.pdf
MM Workshop Feb 2024 One Page Retirement Plan Simplified.pdfLogan Parks
 
The Economic Benefits of Reshoring to Mexico
The Economic Benefits of Reshoring to MexicoThe Economic Benefits of Reshoring to Mexico
The Economic Benefits of Reshoring to MexicoNovaLink
 
NADA 2024: Selling Cars on TikTok
NADA 2024: Selling Cars on TikTokNADA 2024: Selling Cars on TikTok
NADA 2024: Selling Cars on TikTokSean Bradley
 
Business brief document explanation forward
Business brief document explanation forwardBusiness brief document explanation forward
Business brief document explanation forwardCJHaight
 

Recently uploaded (20)

How to generate FOMO for your next launch (in 4 steps).pptx
How to generate FOMO for your next launch (in 4 steps).pptxHow to generate FOMO for your next launch (in 4 steps).pptx
How to generate FOMO for your next launch (in 4 steps).pptx
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Martez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdf
Martez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdfMartez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdf
Martez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdf
 
Non-Residual Infusion Bag
Non-Residual Infusion BagNon-Residual Infusion Bag
Non-Residual Infusion Bag
 
Unlock Your Potential: Entrepreneurship Tips with Majdouline Alouah
Unlock Your Potential: Entrepreneurship Tips with Majdouline AlouahUnlock Your Potential: Entrepreneurship Tips with Majdouline Alouah
Unlock Your Potential: Entrepreneurship Tips with Majdouline Alouah
 
5 Dr. Natalie Petouhoff_AI + Empathy.pdf
5 Dr. Natalie Petouhoff_AI + Empathy.pdf5 Dr. Natalie Petouhoff_AI + Empathy.pdf
5 Dr. Natalie Petouhoff_AI + Empathy.pdf
 
Ultimate Guide to Choosing the Best Boom Barrier
Ultimate Guide to Choosing the Best Boom BarrierUltimate Guide to Choosing the Best Boom Barrier
Ultimate Guide to Choosing the Best Boom Barrier
 
Presentation Logbook electric car auto drive.pptx
Presentation Logbook electric car auto drive.pptxPresentation Logbook electric car auto drive.pptx
Presentation Logbook electric car auto drive.pptx
 
DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023
 
Charlie Caldwell - Living Smart with AI.pdf
Charlie Caldwell - Living Smart with AI.pdfCharlie Caldwell - Living Smart with AI.pdf
Charlie Caldwell - Living Smart with AI.pdf
 
NCN NETWORK power point bisnis masa.pptx
NCN NETWORK power point bisnis masa.pptxNCN NETWORK power point bisnis masa.pptx
NCN NETWORK power point bisnis masa.pptx
 
Truths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and EntrepreneurshipTruths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and Entrepreneurship
 
Cracking The Corporate Politics Code.pptx
Cracking The Corporate Politics Code.pptxCracking The Corporate Politics Code.pptx
Cracking The Corporate Politics Code.pptx
 
New Zealand Franchising Confidence Index | January 2024
New Zealand Franchising Confidence Index | January 2024New Zealand Franchising Confidence Index | January 2024
New Zealand Franchising Confidence Index | January 2024
 
Pan Dhoni - Modernizing Data And Analytics using AI.pdf
Pan Dhoni - Modernizing Data And Analytics using AI.pdfPan Dhoni - Modernizing Data And Analytics using AI.pdf
Pan Dhoni - Modernizing Data And Analytics using AI.pdf
 
Proof Strategies CanTrust Index 2024
Proof Strategies CanTrust Index 2024Proof Strategies CanTrust Index 2024
Proof Strategies CanTrust Index 2024
 
MM Workshop Feb 2024 One Page Retirement Plan Simplified.pdf
MM Workshop Feb 2024 One Page Retirement Plan Simplified.pdfMM Workshop Feb 2024 One Page Retirement Plan Simplified.pdf
MM Workshop Feb 2024 One Page Retirement Plan Simplified.pdf
 
The Economic Benefits of Reshoring to Mexico
The Economic Benefits of Reshoring to MexicoThe Economic Benefits of Reshoring to Mexico
The Economic Benefits of Reshoring to Mexico
 
NADA 2024: Selling Cars on TikTok
NADA 2024: Selling Cars on TikTokNADA 2024: Selling Cars on TikTok
NADA 2024: Selling Cars on TikTok
 
Business brief document explanation forward
Business brief document explanation forwardBusiness brief document explanation forward
Business brief document explanation forward
 

SUGAR cosmetics ppt

  • 2. SUGAR Cosmetics is a cruelty-free makeup brand that is high on style and higher on performance. The brand is inspired by and targeted towards bold, independent women who refuse to be stereotyped into roles. ABOUT
  • 3. FOUNDEROF SUGAR Vineeta Singh is an entrepreneur and a businesswoman from India. She is the CEO and co-founder of SUGAR Cosmetics, an Indian cosmetic brand. The cosmetic company she founded in 2015, alongside her husband and partner, Kaushik Mukherjee. The Mumbai-based startup was making monthly sales of Rs 5 crore to Rs 10 crore January 2020, and had a revenue target of Rs 200 crore this year. Sugar Cosmetics came up with just two products. Since then, the company has grown to 450 stock- keeping units.
  • 4. After five years, including one during which a pandemic occurred, SUGAR expects to end Fiscal Year 21 with a power-play of over Rs. 150 crores. SUGAR opened a Shopify store, which it continues to operate. The firm also released an app in November 2019 that has over 800,000 downloads and a 4.6- star rating on Android and iOS. The brand has expanded outside India, having a physical outlet in Russia and an online presence in the United States. Sugar Cosmetics' operating income increased by 82 percent in FY20, from Rs 57.14 crore in FY19 to over Rs 104 crore.
  • 5. OUR STRATEGY Amplifying the brand positioning as an 'Edgy Brand' who stands for savage women of today who are not afraid to follow their passion
  • 6. COMPETITORS Competitors of Sugar cosmetics are Purple , WOW skin, Lakme, Nykaa, Mamaearth, Plum, Mac, Lotusherbals, Lorealparis, Revlon
  • 7. Startup Name- SUGAR Cosmetics Also Known As Vellvette Lifestyle, Vellvette Headquarters - Mumbai, Maharashtra, India Industry- Beauty, E-commerce, Brand Marketing, Cosmetics Founders Kaushik Mukherjee and Vineeta Singh Current CEO- Vineeta Singh Website- www.sugarcosmetics.com
  • 8. Swot analysis of SUGAR cosmetics • High quality makeup products with high colour payoff and long lasting • Easy application Large target audience Online as well as offline presence Increase online/offline sale through digital marketing Collaboration with high end influencers and celebrities Launch wider product range STRENGHTS OPPORTUNITY • Low recognition Average promotional strategies used on digital media • No celebrity endorsement WEAKNESS Competitors have strong social media strategies Owing to change in trends, products. get outdated Competitors launch the same products at lower price range THREATS