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SocialNetworking for NPO’s   Mike Shaffer
How it works     You
How it works     You
How it works     You
How it works     You
Link with people you know:High School Classmates      WorkCollege                     Community ActivitiesBusiness / Netwo...
Top Five Social Networks
845 million users  250 million photos uploaded daily      425 million mobile usersAverage user spends 20 minutes / visit
Profile              Personal          Personal CommunityGroup                 Study Group           Public Presence forPa...
Creating a Facebook Page     www.facebook.com/pages
Facebook Pro Tipwww.facebook.com/username
What the heck isTwitter is a message based micro-blog that isbased off of the idea “What are you doing?”Originated for mob...
Twitter Pro Tip  Advanced Search
About• LinkedIn is a Professional Social  Networking tool• It is somewhat similar to Facebook in  some ways, but its focus...
My
My
Groups
Image Based SocialNetworkMuch like a socialscrapbook
Image Based Social Network       Much like a social scrapbook   Follow people with similar interests
Non-Profit Uses To share things that are happening      within your organization.Create “Pinboards” to allow people in the...
Non Profits on        PinterestAARP: http://pinterest.com/aarp_official/  NWF: http://pinterest.com/nwfpins/
Features:            Local Searches                Games                Circles           Google Hangouts                 ...
Okay…so how do Imanage all of this     stuff?
www.hootsuite.com
www.hootsuite.com
Engagement           Monitoring        www.hootsuite.com
Remember before you join1. Develop a strategy2. Pick the right social networks3. Communicate / Engage your audience on a  ...
QuestionsMike ShafferWeb: www.mikeshaffer.meTwitter: @michael_shafferLinkedIn: www.linkedin.com/in/shaffer2385Facebook: ww...
Social Networking for NPO's
Social Networking for NPO's
Social Networking for NPO's
Social Networking for NPO's
Social Networking for NPO's
Social Networking for NPO's
Social Networking for NPO's
Social Networking for NPO's
Social Networking for NPO's
Social Networking for NPO's
Social Networking for NPO's
Social Networking for NPO's
Social Networking for NPO's
Social Networking for NPO's
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Social Networking for NPO's

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This is a presentation I gave for non-profit organization at the 2012 PR Bootcamp at The University of Findlay

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Social Networking for NPO's

  1. 1. SocialNetworking for NPO’s Mike Shaffer
  2. 2. How it works You
  3. 3. How it works You
  4. 4. How it works You
  5. 5. How it works You
  6. 6. Link with people you know:High School Classmates WorkCollege Community ActivitiesBusiness / Networking Your friends And many other places
  7. 7. Top Five Social Networks
  8. 8. 845 million users 250 million photos uploaded daily 425 million mobile usersAverage user spends 20 minutes / visit
  9. 9. Profile Personal Personal CommunityGroup Study Group Public Presence forPages businesses or organizations
  10. 10. Creating a Facebook Page www.facebook.com/pages
  11. 11. Facebook Pro Tipwww.facebook.com/username
  12. 12. What the heck isTwitter is a message based micro-blog that isbased off of the idea “What are you doing?”Originated for mobile phone usersEach message is limited to 140 charactersFollow individuals and their tweets syndicate likea news feed
  13. 13. Twitter Pro Tip Advanced Search
  14. 14. About• LinkedIn is a Professional Social Networking tool• It is somewhat similar to Facebook in some ways, but its focus is on Professionals.• There are nearly 161,000,000 LinkedIn members worldwide.
  15. 15. My
  16. 16. My
  17. 17. Groups
  18. 18. Image Based SocialNetworkMuch like a socialscrapbook
  19. 19. Image Based Social Network Much like a social scrapbook Follow people with similar interests
  20. 20. Non-Profit Uses To share things that are happening within your organization.Create “Pinboards” to allow people in the community to see what you are doing
  21. 21. Non Profits on PinterestAARP: http://pinterest.com/aarp_official/ NWF: http://pinterest.com/nwfpins/
  22. 22. Features: Local Searches Games Circles Google Hangouts PagesClose integration with Android Phones
  23. 23. Okay…so how do Imanage all of this stuff?
  24. 24. www.hootsuite.com
  25. 25. www.hootsuite.com
  26. 26. Engagement Monitoring www.hootsuite.com
  27. 27. Remember before you join1. Develop a strategy2. Pick the right social networks3. Communicate / Engage your audience on a regular basis4. Connect with your volunteers, clients or customers
  28. 28. QuestionsMike ShafferWeb: www.mikeshaffer.meTwitter: @michael_shafferLinkedIn: www.linkedin.com/in/shaffer2385Facebook: www.facebook.com/shaffer2385Email: mike.shaffer@mediarock.me

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