Software as a Tool
Doing it Right!
Shadid Chowdhury
Developer, SmartBear Software
@shadidc
Humans started using tools at least
2.6 million years ago
source: http://en.wikipedia.org/wiki/Tool
Software as a Tool
Efficiency = Productivity - Friction
Software as a Tool - Challenges
Deciding
the Right Feature
“Business” - Shifting Perspetive - “Customer Need”
Understand Customer Needs
Personas ...| Who needs What & Why?
Business Goal -> User Goals
Feature
Doing it Right
Shift Left << Usability Testing
Impersonation Tests
Be in the wild, Get to know your users
source: http://www.corporatewildman.co.za/safaris-and-events/wildman-challenges/
Blend UX within the Process
Engage the Team to User-centered Activities
Summary
Deciding the Right Feature
1. Shifting Perspective
2. Personas
3. User Goals
Doing the Right Feature
1. Left Shift...
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Software as a tool, Doing it Right!

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Software as a tool, Doing it Right!

A single software tool give you the possibility to have thousand of features within it. At the same time you might target to satisfy all the users with diverse background and goal.

In this presentation I discuss how to avoid those pitfalls and build it right!

Published in: Software, Technology
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Software as a tool, Doing it Right!

  1. 1. Software as a Tool Doing it Right! Shadid Chowdhury Developer, SmartBear Software @shadidc
  2. 2. Humans started using tools at least 2.6 million years ago source: http://en.wikipedia.org/wiki/Tool
  3. 3. Software as a Tool Efficiency = Productivity - Friction
  4. 4. Software as a Tool - Challenges
  5. 5. Deciding the Right Feature
  6. 6. “Business” - Shifting Perspetive - “Customer Need”
  7. 7. Understand Customer Needs
  8. 8. Personas ...| Who needs What & Why?
  9. 9. Business Goal -> User Goals
  10. 10. Feature Doing it Right
  11. 11. Shift Left << Usability Testing
  12. 12. Impersonation Tests
  13. 13. Be in the wild, Get to know your users source: http://www.corporatewildman.co.za/safaris-and-events/wildman-challenges/
  14. 14. Blend UX within the Process
  15. 15. Engage the Team to User-centered Activities
  16. 16. Summary Deciding the Right Feature 1. Shifting Perspective 2. Personas 3. User Goals Doing the Right Feature 1. Left Shift Usability 2. Impersonation Test 3. Visit User 4. Blend it within Process 5. Engage the Team

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