Question 2


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Question 2

  1. 1. How effective is the combinationof your main product and ancillary texts?
  2. 2. Final Front Cover
  3. 3. Final Billboard
  4. 4. Trashy Magazine Price Date/Issue number Stars photosMasthead in top third in bubbleof page Eyeline match No clear to engage the house style reader Barcode Text in shadow to make it stand it Doesn’t use out three colour rule Star anchored by text – Trashy TV magazines all capitalised and large usually use a great making it easy to read selection of bright colours - 12 or 13 - and include a selection of Boxes showing different bubbles, boxes and programs - use of character’s pictures. names
  5. 5. Classy Magazine Banner Date/Issue numberMasthead in top thirdof pagePerformance to Eyeline matchattract the audience to engage the readerThree colour rule Star anchored by text –Clear house style in all capitalised and largeterms of font, size, making it easy to readcolour Classy TV magazines tend to be more upmarket and aimed a more sophisticated audience. For this reason, they are created to look Actors name in bold to make it like something a reader would want to display. stand out to the audience
  6. 6. My Product I chose to use this magazine cover and base my final front cover on it. I felt that our soap was aimed a young adult demographic, and therefore I wanted out product to appeal to them. Eyeline match to engage the Masthead in top third reader of page Performance to attract the audienceClear house style interms of font, size,colour Date/Issue number Actors name in bold to Three colour rule make it stand out to the audience
  7. 7. Making My Product This was the original image I chose to use, which I took using the green screen. I then used the lasso tool on Photoshop to cut it out.
  8. 8. Continued:As I was using FABULOUS magazine as an existing product to base my cover on, Ialso decided to create a ‘special’ in order to appeal to the target audience. Language Anchored text used to also relates to appeal to name of soap audience. ‘FRESHERS’ further creating brand identity. Masthead and eyeline in top third of page to be easily seen on a newspaper stand.
  9. 9. I followed the codes and First Draft Front Cover conventions that I had found in my research of Here is my first draft front cover: existing products. Masthead in top third Date/Issue number of page Eyeline match House style – two to engage the different fonts used readerI based my colour schemeon the colours in the shirt –blue, purple and white, tocreate a clear house style.Purple is also the colourused by E4, further Actors name in bold toreferring to the brand make it stand out to theidentity. audience
  10. 10. Feedback and ChangesOnce I had done my first draft I received feedback on how to improve it. I used thisin order to create my final piece. Feedback from teacher: 4
  11. 11. Final Front CoverI chose to use thesame three colours asthey worked well inattracting theaudience, and tiedinto the E4 branding. I removed the barcode and price as they weren’t needed on a newspaperI changed the font in supplement.order to make it lookprofessional, as wellas changing thepositioning so itlooked larger andmore professional onthe page.
  12. 12. BillboardsWhile researching billboard posters, I looked at SKINS existing products as FRESHERS would be aimedat the same demographic and made by the same institution. BILLBOARD 1 All characters No E4 in frame branding Large, clear Full body title shots of the characters Lots of bright colours to attract the audience Series of boxes showing stills from the show to engage the audience
  13. 13. BILLBOARD 2 All charactersCharacter photos taken have eye lineon green screen then match withedited onto same audience tobackground engage themLow key lighting Branding inconnoting gritty golden square toatmosphere attract the audience Clear E4 branding
  14. 14. Costumes – similar to those worn in trailer for the same conventions 1 Final Billboard By combing the conventions on both of the existing billboards, I created mine for FRESHERS… White backgroundFull length sophotos of characters stand outcharactersBackgroundphotos relateto GENRE•Lipstick –teenagers/love Clear E4•Post it notes andpens – college/work branding •Font •Colour •logo