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Yahoo @ Nike

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Yahoo @ Nike

  1. 1. Yahoo! @ Nike May 4, 2009 Tom Hughes-Croucher croucher@yahoo-inc.com
  2. 2. Overview • Blueprint • Site Explorer / BOSS • Search Monkey
  3. 3. BLUEPRINT the mobile platform
  4. 4. The Blueprint for Today • Welcome • Blueprint Overview • Blueprint Developer Tutorial • Blueprint Design Language • Further Discussion BLUEPRINT
  5. 5. We know it’s massive..
  6. 6. 5 4 3 2 1 2010 0 2005 Personal computers Mobile phones * Source eTForecasts
  7. 7. ?
  8. 8. Do your services work?
  9. 9. Yahoo!’s mobile mission: to enable a mobile ecosystem for billions of users
  10. 10. m.yahoo.com
  11. 11. m.yahoo.com No 1 mobile destination Maximum coverage.. but a poor experience for high-end users. Definitely Mobile 1.0
  12. 12. Seems familiar?
  13. 13. We’ve moved on..
  14. 14. I want my Mobile 2.0
  15. 15. Rich UI
  16. 16. Rich UI
  17. 17. Rich UI
  18. 18. Rich UI
  19. 19. Lightweight XML markup language. <placard layout=”simple” class=”link”> Based on X-Forms. <layout-items> <image resource=”email.gif” /> <block class=”title”>Add Email</block> Purely declarative, </layout-items> <load event=”activate” resource=”mail.bp” /> no new scripting </placard> language necessary.
  20. 20. Lightweight <placard layout=”simple” class=”link”> XML markup <layout-items> <image resource=”email.gif” /> language. <block class=”title”>Add Email</block> </layout-items> <load event=”activate” resource=”mail.bp” /> </placard> Based on X-Forms. Purely declarative, no new scripting language necessary.
  21. 21. Not a single device
  22. 22. Cool. What else?
  23. 23. It looks great
  24. 24. It looks great
  25. 25. Itʼs powerful location-based services mapping controls device optimization image & video controls
  26. 26. Itʼs powerful location-based services mapping controls device optimization image & video controls
  27. 27. It delivers
  28. 28. It delivers
  29. 29. It delivers
  30. 30. BLUEPRINT the mobile platform Yahoo! Blueprint Apps 3rd Party Blueprint Apps Blueprint language specification Infrastructure Runtimes SDK Gallery Yahoo! Go Developer Tools Monetization Mobile Apps Reference Analytics Mobile Sites Tutorials
  31. 31. BP is the platform Blueprint Language
  32. 32. BP is the platform • XML • XForms • UED Patterns • Device Services Blueprint Language
  33. 33. BP is the platform • XML • XForms • UED Patterns • Device Services Blueprint Language HTML J2ME S60 WinMob iPhone (Android) Blueprint Renderers
  34. 34. BP is the platform • XML • XForms • UED Patterns • Device Services Blueprint Language Native HTML J2ME S60 WinMob iPhone (Android) Blueprint Renderers
  35. 35. Blueprint widgets GO integrated into the client included in the Gallery can be added to Carousel reach millions of users
  36. 36. Blueprint widgets GO integrated into the client included in the Gallery can be added to Carousel reach millions of users available today
  37. 37. Blueprint apps new Java, Windows Mobile & Symbian devices standalone application freely distribute runs on 100s of devices
  38. 38. Blueprint apps new Java, Windows Mobile & Symbian devices standalone application freely distribute runs on 100s of devices developer preview now commercial release later
  39. 39. Blueprint sites new xHTML & HTML browsers your site your domain on your infrastructure supports 1000s of devices
  40. 40. Blueprint sites new xHTML & HTML browsers your site your domain on your infrastructure supports 1000s of devices developer preview now commercial release soon
  41. 41. Blueprint sites new xHTML & HTML browsers your site your domain on your infrastructure supports 1000s of devices developer preview now commercial release soon
  42. 42. Blueprint sites new xHTML & HTML browsers your site your domain on your infrastructure supports 1000s of devices developer preview now commercial release soon
  43. 43. BLUEPRINT the mobile platform
  44. 44. BLUEPRINT the mobile platform not another mobile OS
  45. 45. BLUEPRINTthe mobile platform not another mobile OS not a platform for games
  46. 46. BLUEPRINTthe mobile platform not another mobile OS not a platform for games not proprietary
  47. 47. BLUEPRINTthe mobile platform not another mobile OS not a platform for games not proprietary just return Blueprint XML
  48. 48. BLUEPRINT the mobile platform
  49. 49. BLUEPRINT the mobile platform An open mobile platform that makes development easy and is the best way to create mobile internet services.
  50. 50. BLUEPRINT Developer Experience Quick Tutorial
  51. 51. I want to build stuff. Today. • Platform Overview • Blueprint Language Concept • Steps to (Widget-) Success BLUEPRINT
  52. 52. BLUEPRINT the mobile platform Yahoo! Blueprint Apps 3rd Party Blueprint Apps Blueprint language specification Infrastructure Runtimes SDK Gallery Yahoo! Go Developer Tools Monetization Mobile Apps Reference Analytics Mobile Sites Tutorials
  53. 53. Blueprint Language: What’s that exactly? BLUEPRINT
  54. 54. Blueprint Language: What’s that exactly? XML mark-up language, based on X-Forms BLUEPRINT
  55. 55. Blueprint Language: What’s that exactly? XML mark-up language, based on X-Forms No scripting or procedural code BLUEPRINT
  56. 56. Blueprint Language: What’s that exactly? XML mark-up language, based on X-Forms No scripting or procedural code Provides rich mobile core features and services BLUEPRINT
  57. 57. Blueprint Language: What’s that exactly? XML mark-up language, based on X-Forms No scripting or procedural code Provides rich mobile core features and services EASY! BLUEPRINT
  58. 58. Blueprint XML: Create a Page! <page> <content> <module> <header layout=quot;simplequot;> <layout-items> <block class=quot;titlequot;>Greeting</block> </layout-items> </header> <block>Hello World!</block> </module> </content> </page> BLUEPRINT
  59. 59. Blueprint XML: Create a Map! <map> <center> <latitude>37.3919</latitude> <longitude>-122.0302</longitude> </center> <map-zoom>6</map-zoom> <map-mode>map</map-mode> <map-showtraffic>false</map-showtraffic> <map-point> <location> <latitude>37.392916</latitude> <longitude>-122.033934</longitude> <street>810 Del Rey Ave</street> <city>Sunnyvale</city> <state>CA</state> <zip></zip> </location> </map-point> </map> BLUEPRINT
  60. 60. Blueprint Control: Location <location-chooser ref=quot;originquot;> <label>From:</label> </location-chooser> <location-chooser ref=quot;destinationquot;> <label>To:</label> </location-chooser> Supports GPS or Cell ID: Find Me Does not have GPS or Cell ID Information BLUEPRINT
  61. 61. Creating Blueprint Services: What do I need? BLUEPRINT
  62. 62. Creating Blueprint Services: What do I need? Any web-server BLUEPRINT
  63. 63. Creating Blueprint Services: What do I need? Any web-server Use any scripting language BLUEPRINT
  64. 64. Creating Blueprint Services: What do I need? Any web-server Use any scripting language Use any existing publishing tools BLUEPRINT
  65. 65. Creating Blueprint Services: What do I need? Any web-server Use any scripting language Use any existing publishing tools Return Blueprint! BLUEPRINT
  66. 66. Building Mobile Widget Download the Blueprint SDK 1 BLUEPRINT
  67. 67. Building Mobile Widget Download the Blueprint SDK 1 Blueprint SDK includes • Blueprint Documentation • XML Schema definitions • Templates to get started • Mobile Widget Sample Code • PHP helper class (blueprint.php) BLUEPRINT
  68. 68. Building Mobile Widget Develop your Widget 2 Widget Request HTTP Request Yahoo! Server Widget Content Blueprint (XML) Your Web Server Widget Submission Application Package BLUEPRINT
  69. 69. Building Mobile Widget Develop your Widget 2 Widget Request HTTP Request Yahoo! Server Widget Content Blueprint (XML) Your Web Server 2. Create static/ dynamic pages Widget to return Submission 2 Blueprint Application Package BLUEPRINT
  70. 70. Building Mobile Widget Develop your Widget 2 Widget Request HTTP Request Yahoo! Server Widget Content Blueprint (XML) Your Web Server 2. Create static/ dynamic pages Widget to return Submission 2 Blueprint 3. Create your Application application Package package and submit 3 BLUEPRINT
  71. 71. Building Mobile Widget Data flow Mobile Phone Yahoo! Server Your Server Request entry point User opens HTTP request to Widget publisher Widget URI specified in config.xml Includes language and location headers Blueprint page returned Includes Content-Type header; may include cache-control headers; may include cookies for Widget publisher (Cookies stored on Yahoo! Widget content returned server) User requests new data Request new content HTTP request … BLUEPRINT
  72. 72. Building Mobile Widget Interfacing with Yahoo! Servers Content Type for Blueprint Services: Content-Type: application/x-ywidget+xml Use only the UTF-8 character set. Using Cookies: Your server can set/retrieve cookies exactly as if you are serving HTML instead of Blueprint markup. The cookies are stored on Yahoo! servers Cache Control: Wherever possible, Blueprint pages are cached on the user’s device. To control caching, use the following standard HTTP headers when serving pages: Cache-Control, ETag, and If- None-Match. Only these headers affect caching BLUEPRINT
  73. 73. Building Mobile Widget Interfacing with Yahoo! Servers Internationalization and Localization: When Yahoo! Mobile application server sends a page request, the request may contain several HTTP headers, including: Accept-Language RFC 4646/4647 language code (Example: Accept-Language: en-US) Geo-Country ISO 3166 country or UN M.49 region code (Example: Geo-Country: CA) You can use the information in the headers to decide what content to return. BLUEPRINT
  74. 74. Building Mobile Widget Package your Widget 3 Application Package is a zip file containing • config.xml • Application metadata, including the URL for your web server • gallery.xml • Information for the widget gallery • Image Files • Includes icons and screen shots (for the gallery) BLUEPRINT
  75. 75. Building Mobile Widget Upload your mobile Widget 4 • http://mobile.yahoo.com/developers/test/upload • Package the widget files into a zip archive • Upload the .zip file BLUEPRINT
  76. 76. Building Mobile Widget Test your mobile Widget 5 1. Yahoo! Go Emulator: http://mobile.yahoo.com/go/tryit (Note: External links won’t work) 2. Browser http://devtest.m.yahoo.com (Note: GPS and cell-ID won’t work on desktop browser) BLUEPRINT
  77. 77. Building Mobile Widget Publish your mobile Widget 6 • http://mobile.yahoo.com/developers/submit/upload • Please test your widget before publishing • It may take 1 week for the approval process BLUEPRINT
  78. 78. Widgets Development Process Summary Download the Blueprint SDK 1 Develop your Widget 2 Package your Widget 3 Upload your mobile Widget 4 Test your mobile Widget 5 Publish your mobile Widget 6 BLUEPRINT
  79. 79. Get Numbers: Blueprint Analytics BLUEPRINT
  80. 80. Links & Support Get the SDK • Download the SDK http://mobile.yahoo.com/developers/download Get Help! • Yahoo! Tech Group http://tech.groups.yahoo.com/group/yhoomobiledevelopers • Read the Blueprint Blog http://mobile.yahoo.net/developer/blog BLUEPRINT
  81. 81. The Blueprint Design Language Tomorrow’s Mobile User Experience
  82. 82. The Language is Evolving BLUEPRINT
  83. 83. Web Sites Applications Document Centric Task Centric Content Syndication Native Look & Feel Biased to Layout Richer Experience Content Connectivity Optional Link Navigation Browser Native Functionality BLUEPRINT
  84. 84. Internet as a Platform Structured Experiences High Level Controls Stateless MVC Patterns Streamed Pages Asynchronous Requests XForms and XPath oh my! Maps Embedded Web Content Blueprint Renderer Native Applications Location Service Image Transcoding Yahoo! Services Slideshows Seamless Search Results Video Transcoding Voice Recognition Authentication Advanced Input Controls Core Control Photo Acquisition Scaled Hosting Language BLUEPRINT
  85. 85. On Demand Service Updates Let’s retain the benefits of streamed experiences Organically add features Roll out new services Serve up seasonal content BLUEPRINT
  86. 86. Aggregated Services Let’s reuse services already implemented and tested by Yahoo! ...or anyone serving up Blueprint pages. BLUEPRINT
  87. 87. Aggregated Services BLUEPRINT
  88. 88. Aggregated Services <onesearch/> BLUEPRINT
  89. 89. Web Sites Applications Document Centric Task Centric Content Syndication Native Look & Feel Biased to Layout Richer Experience Content Connectivity Optional Link Navigation Browser Native Functionality BLUEPRINT
  90. 90. Web Sites Applications Document Centric Task Centric Content Syndication Native Look & Feel Biased to Layout Richer Experience BLUEPRINT Content Connectivity Optional Link Navigation Browser Native Functionality BLUEPRINT
  91. 91. BLUEPRINT Questions?
  92. 92. Site Explorer Yahoo! Site Explorer / BOSS
  93. 93. Search Engine • Maximum content • More in-bound links • Normative URLs • Fresh-fresh-fresh
  94. 94. Number of pages crawled
  95. 95. Number of pages crawled Inbound links
  96. 96. Number of pages crawled Inbound links Detail level
  97. 97. Lost Inlinks
  98. 98. Lost Inlinks
  99. 99. 6092 Inlinks Lost OR 36% Inlinks Lost
  100. 100. Detail level
  101. 101. Unauthenticated
  102. 102. Authenticated
  103. 103. B.O.S.S. Build (your) Own Search Search
  104. 104. Site Explorer in BOSS • Inlinks (v1/v2) • Page Data (v1/v2) • Ping (v1) • Update Notification (v1)
  105. 105. Inlinks
  106. 106. Inlinks
  107. 107. Page Data
  108. 108. Ping / Update Notification Get on the Yahoo! Search Radar!
  109. 109. Site Explorer • https://siteexplorer.search.yahoo.com/ • http://developer.yahoo.com/search/siteexplorer/ • http://developer.yahoo.com/boss
  110. 110. Site Explorer Questions?
  111. 111. Feeding the Monkey: the SearchMonkey data layer, presentation applications, and you
  112. 112. What is SearchMonkey? an open platform for using structured data to build more useful and relevant search results Before After
  113. 113. Enhanced Result Key/value Pairs Image Links or abstract
  114. 114. Infobar Summary Blob
  115. 115. How to get data to SearchMonkey? Humans see: • name • picture of a person • current job • industry, … Computers see: an undifferentiated blob of HTML Can we make computers smarter?
  116. 116. Artificial intelligence is hard. Plus…
  117. 117. How does it Work?
  118. 118. How does it Work? Acme.com’s DB
  119. 119. How does it Work? Acme.com’s Site Acme.com’s DB
  120. 120. How does it Work? site owners/publishers share structured data with Yahoo! 1 Acme.com’s Site Acme.com’s DB
  121. 121. How does it Work? site owners/publishers share structured data with Yahoo! 1 RDF/Microformat Markup Acme.com’s Site Index Acme.com’s DB
  122. 122. How does it Work? site owners/publishers share structured data with Yahoo! 1 RDF/Microformat Markup Acme.com’s Site Index DataRSS feed Acme.com’s DB
  123. 123. How does it Work? site owners/publishers share structured data with Yahoo! 1 RDF/Microformat Markup Acme.com’s Site Index DataRSS feed Acme.com’s DB
  124. 124. How does it Work? site owners/publishers share structured data with Yahoo! 1 Page Extraction RDF/Microformat Markup Acme.com’s Site Index DataRSS feed Acme.com’s DB
  125. 125. How does it Work? site owners/publishers share structured data with Yahoo! 1 Page Extraction RDF/Microformat Markup Acme.com’s Site Index DataRSS feed Web Services Acme.com’s DB
  126. 126. How does it Work? site owners/publishers share structured data with Yahoo! 1 site owners & third-party developers build SearchMonkey apps 2 Page Extraction RDF/Microformat Markup Acme.com’s Site Index DataRSS feed Web Services Acme.com’s DB
  127. 127. How does it Work? site owners/publishers share structured data with Yahoo! 1 site owners & third-party developers build SearchMonkey apps 2 consumers customize their search experience with Enhanced Results or Infobars 3 Page Extraction RDF/Microformat Markup Acme.com’s Site Index DataRSS feed Web Services Acme.com’s DB
  128. 128. Data Sources: RDF and Microformats Name Cached Open Mode Notes Yahoo! Index yes yes Passive Old-School Y! Index data RDFa, eRDF yes yes Passive Vocab + markup decoupled Microformats yes yes Passive Vocab + markup coupled DataRSS feed yes no Active Atom + metadata XSLT no no Active Good for prototyping Web Service no no Active Brings in remote data
  129. 129. Approach #1: Embedded RDF <?xml version=quot;1.0quot; encoding=quot;UTF-8quot;?> <!DOCTYPE html PUBLIC quot;-//W3C//DTD XHTML+RDFa 1.0//EN” quot;http://www.w3.org/MarkUp/DTD/xhtml-rdfa-1.dtdquot;> <html xmlns=http://www.w3.org/1999/xhtml xmlns:dc=http://purl.org/dc/elements/1.1/ xmlns:foaf=http://xmlns.com/foaf/0.1/ •Cached data lang=quot;enquot; xml:lang=quot;enquot;> <head> •allows Enhanced Results <title>The Amazing Home Page of Joe Smith</title> </head> •but not for dynamic data <body> <h1 property=quot;dc:titlequot;>Joe's Home Page</h1> • Reuse existing markup <div rel=quot;foaf:makerquot;> <h2 property=quot;foaf:namequot;>Joe Smith</h2> <div rel=quot;foaf:depictionquot; • but requires site redesign resource=quot;http://joesmith.org/images/jsmith.pngquot;> <img src=quot;/images/jsmith.pngquot; • Open approach alt=quot;Smiling headshot of Joequot; /> <p property=quot;dc:rightsquot;>Creative Commons • everyone can use Attribution 3.0 Unported</p> </div> • Passive, crawled by Y! </div> … • less bureaucracy to set up
  130. 130. Approach #2: Embedded Microformats <div id=quot;hcard-Joe-Smithquot; class=quot;vcardquot;> <span class=quot;fnquot;>Joe Smith</span> <div class=quot;adrquot;> <div class=quot;street-addressquot;>123 Murphy Avenue</div> <span class=quot;localityquot;>Sunnyvale</span>, • Cached data <span class=quot;regionquot;>California</span> <span class=quot;postal-codequot;>94086</span> • allows Enhanced Results </div> • but not for dynamic data <div class=quot;telquot;>(408) 555-1234</div> </div>… • Reuse existing markup • but requires site redesign • Open approach • everyone can use • Passive, crawled by Y! • less bureaucracy to set up
  131. 131. Data Sources: DataRSS Feed Name Cached Open Mode Notes Yahoo! Index yes yes Passive Old-School Y! Index data RDFa, eRDF yes yes Passive Vocab + markup decoupled Microformats yes yes Passive Vocab + markup coupled DataRSS feed yes no Active Atom + metadata XSLT no no Active Good for prototyping Web Service no no Active Brings in remote data
  132. 132. Approach #3: DataRSS Feed <?profile http://search.yahoo.com/searchmonkey-profile ?> <feed xmlns:xsi=quot;http://www.w3.org/2001/XMLSchema-instancequot; xsi:schemaLocation=quot;http://www.w3.org/2005/Atom ../xsd/datarss.xsdquot; xmlns:dc=quot;http://purl.org/dc/terms/” xmlns=quot;http://www.w3.org/2005/Atomquot; • Cached data xmlns:commerce=quot;http://search.yahoo.com/searchmonkey/commerce/quot; xmlns:y=quot;http://search.yahoo.com/datarss/quot;> • allows Enhanced Results <id>http://local.yahoo.com/datarss/</id> <author><name>Peter Mika (pmika@yahoo-inc.com)</name></author> • but not for dynamic data <title>Example data feed for Local</title> <updated>2008-07-16T04:05:06+07:00</updated> • Generate feed from DB <entry> • and maintain afterwards <title>Parcel 104</title> <id>http://local.yahoo.com/info-21583016-parcel-104-santa-clara</id> • Closed approach <updated>2008-07-16T04:05:06+07:00</updated> <content type=quot;application/xmlquot;> • only Yahoo! gets data <y:adjunct version=quot;1.0quot; name=quot;com.yahoo.local”> <y:item rel=quot;dc:subjectquot;> • Actively provide a feed <y:type typeof=quot;vcard:VCard commerce:Restaurant”> <y:meta property=quot;commerce:hoursOfOperationquot;> • coord w/Yahoo! to set up Breakfast daily, Lunch Mon.-Fri., Dinner Mon.-Sat.
  133. 133. Building with Structured Data • Structured data -> easy app building –Relies on RDF, microformats, DataRSS •That was the hard part • PHP in a typical app –Mostly simple assignments, Data::get() –Possibly strings, XML, math
  134. 134. Data Sources: XSLT Name Cached Open Mode Notes Yahoo! Index yes yes Passive Old-School Y! Index data RDFa, eRDF yes yes Passive Vocab + markup decoupled Microformats yes yes Passive Vocab + markup coupled DataRSS feed yes no Active Atom + metadata XSLT no no Active Good for prototyping Web Service no no Active Brings in remote data
  135. 135. Approach #4: Extract with XSLT <?xml version=quot;1.0quot;?> <xsl:stylesheet xmlns:xsl=quot;http://www.w3.org/1999/XSL/Transformquot; version=quot;1.0quot;> <xsl:template match=quot;/quot;> <adjunctcontainer> <adjunct id=quot;smid:{$smid}quot; version=quot;1.0quot;> • Generally not cached <item rel=quot;rel:Photo” resource=quot;{//div[@class='hresume']//div[@class='image']/img/@src}quot;/> • too slow, infobar only <item rel=quot;rel:Cardquot;> <meta property=quot;vcard:fnquot;> • but good for dynamic data <xsl:value-of select=quot;//div[@class='hresume']//span[contains(@class,'fn')]quot;/> </meta> • Scrape page with XSLT <meta property=quot;vcard:titlequot;> <xsl:value-of select=quot;//div[@class='hresume']//ul[@class='current']/liquot;/> • operates on cleaned up </meta> </item> version of the DOM </adjunct> </adjunctcontainer> • watch out for template </xsl:template> changes </xsl:stylesheet> • Easy to prototype
  136. 136. Prototyping with XSLT • What if I don’t have structured data? –I don’t own the site –I do own the site, but I want to prototype first • Build an XSLT custom data service first –Write some XSLT to extract the data and transform it into DataRSS
  137. 137. Creating an Infobar • Infobar advantages –Annotate someone else’s site –Use links and images from other domains •Mash up info from multiple sites •Affiliate / coupon links? Hmmm… –Can act on *, all websites
  138. 138. Data Sources: Web Services Name Cached Open Mode Notes Yahoo! Index yes yes Passive Old-School Y! Index data RDFa, eRDF yes yes Passive Vocab + markup decoupled Microformats yes yes Passive Vocab + markup coupled DataRSS feed yes no Active Atom + metadata XSLT no no Active Good for prototyping Web Service no no Active Brings in remote data
  139. 139. Approach #5: Call a Web Service <?xml version=quot;1.0quot;?> <xsl:stylesheet xmlns:xsi=http://www.w3.org/2001/XMLSchema-instance xmlns:xsl=quot;http://www.w3.org/1999/XSL/Transformquot; version=quot;1.0” xmlns:h=http://www.w3.org/1999/xhtml • Generally not cached xmlns:y=quot;urn:yahoo:srch” xsi:schemaLocation=quot;urn:yahoo:srch • too slow, infobar only http://api.search.yahoo.com/SiteExplorerService/V1/PageDataResponse.xsdquot;> <xsl:template match=quot;/quot;> • but good for dynamic data <adjunctcontainer xmlns:my=quot;http://example.com/ns/1.0quot;> <adjunct id=quot;smid:{$smid}quot; version=quot;1.0quot;> • Call a Remote Web <meta property=quot;my:link1quot;> <xsl:value-of select=quot;//y:Result[1]/y:Urlquot;/> Service </meta> <meta property=quot;my:result1quot;> • allows SearchMonkey apps <xsl:value-of select=quot;//y:Result[1]/y:Titlequot;/> </meta> to glue together </adjunct> </adjunctcontainer> • can handle OpenSearch </xsl:template> </xsl:stylesheet> XML natively
  140. 140. Ever-present Monkeys
  141. 141. Ever-present Monkeys
  142. 142. Ever-present Monkeys
  143. 143. Ever-present Monkeys http://ysearchblog.com/2009/03/12/embed- videos-games-and-docs-with-searchmonkey/ • Videos • Games • Documents • More soon
  144. 144. Resources • Main: –http://developer.yahoo.com/searchmonkey • Lists and Forums: –searchmonkey-developers@yahoogroups.com –http://suggestions.yahoo.com/searchmonkey • RDF and Microformats:
  145. 145. Next Steps 1. Identify content to use in SearchMonkey 2. Weigh the strengths and drawbacks of each method for providing data: – RDF – Microformats – DataRSS feed
  146. 146. SearchMonkey Questions?
  147. 147. Tom Hughes-Croucher croucher@yahoo-inc.com @sh1mmer

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