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Accessibililty 101

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Accessibililty 101

  1. 1. Accessibility Tuesday, March 24, 2009
  2. 2. Access-a-what? “Accessibility is treating everyone, no matter what their ability, the same.” Tuesday, March 24, 2009
  3. 3. Tuesday, March 24, 2009
  4. 4. Tuesday, March 24, 2009
  5. 5. Why? Tuesday, March 24, 2009
  6. 6. Why? • In some countries it’s the law Tuesday, March 24, 2009
  7. 7. Why? • In some countries it’s the law • You don’t want to exclude any potential customers/visitors Tuesday, March 24, 2009
  8. 8. Why? • In some countries it’s the law • You don’t want to exclude any potential customers/visitors • Accessible web sites tend to rank higher on search engines Tuesday, March 24, 2009
  9. 9. Why? • In some countries it’s the law • You don’t want to exclude any potential customers/visitors • Accessible web sites tend to rank higher on search engines • Ethical thing to do - something that customers value Tuesday, March 24, 2009
  10. 10. Why? • In some countries it’s the law • You don’t want to exclude any potential customers/visitors • Accessible web sites tend to rank higher on search engines • Ethical thing to do - something that customers value • Improved usability Tuesday, March 24, 2009
  11. 11. Legal Stuff N.B. This is not legal advice! Tuesday, March 24, 2009
  12. 12. Legal Stuff • USA N.B. This is not legal advice! Tuesday, March 24, 2009
  13. 13. Legal Stuff • USA • ADA N.B. This is not legal advice! Tuesday, March 24, 2009
  14. 14. Legal Stuff • USA • ADA • Section 508 - for web sites N.B. This is not legal advice! Tuesday, March 24, 2009
  15. 15. Legal Stuff • USA • ADA • Section 508 - for web sites • UK N.B. This is not legal advice! Tuesday, March 24, 2009
  16. 16. Legal Stuff • USA • ADA • Section 508 - for web sites • UK • DDA 1995 N.B. This is not legal advice! Tuesday, March 24, 2009
  17. 17. Potential Markets Tuesday, March 24, 2009
  18. 18. Potential Markets • Employers are obligated to provide accessible software Tuesday, March 24, 2009
  19. 19. Potential Markets • Employers are obligated to provide accessible software • Ergo accessibility makes software more desirable to employers Tuesday, March 24, 2009
  20. 20. Potential Markets • Employers are obligated to provide accessible software • Ergo accessibility makes software more desirable to employers • Tesco.com (it’s like the Walmart of UK) Tuesday, March 24, 2009
  21. 21. Potential Markets • Employers are obligated to provide accessible software • Ergo accessibility makes software more desirable to employers • Tesco.com (it’s like the Walmart of UK) • Accessibility changes created additional £13m ($20m) revenue per year Tuesday, March 24, 2009
  22. 22. Potential Markets • Employers are obligated to provide accessible software • Ergo accessibility makes software more desirable to employers • Tesco.com (it’s like the Walmart of UK) • Accessibility changes created additional £13m ($20m) revenue per year • Disabled people still: eat, listen to music, use taxis... Tuesday, March 24, 2009
  23. 23. Tuesday, March 24, 2009
  24. 24. Tuesday, March 24, 2009
  25. 25. Tuesday, March 24, 2009
  26. 26. $1m Tuesday, March 24, 2009
  27. 27. $1m $100m Tuesday, March 24, 2009
  28. 28. $1m $100m $1b Tuesday, March 24, 2009
  29. 29. The Bailout Tuesday, March 24, 2009
  30. 30. Search Engines Tuesday, March 24, 2009
  31. 31. Search Engines • For web sites Accessibility gets you to: Tuesday, March 24, 2009
  32. 32. Search Engines • For web sites Accessibility gets you to: • Make content available to the computer Tuesday, March 24, 2009
  33. 33. Search Engines • For web sites Accessibility gets you to: • Make content available to the computer • Provide text alternatives to multi-media Tuesday, March 24, 2009
  34. 34. Search Engines • For web sites Accessibility gets you to: • Make content available to the computer • Provide text alternatives to multi-media • Put emphasis on content programatically Tuesday, March 24, 2009
  35. 35. Search Engines • For web sites Accessibility gets you to: • Make content available to the computer • Provide text alternatives to multi-media • Put emphasis on content programatically • All these things help search engines Tuesday, March 24, 2009
  36. 36. Search Engines • For web sites Accessibility gets you to: • Make content available to the computer • Provide text alternatives to multi-media • Put emphasis on content programatically • All these things help search engines • Why? Tuesday, March 24, 2009
  37. 37. Tuesday, March 24, 2009
  38. 38. Ethics and Branding Tuesday, March 24, 2009
  39. 39. Ethics and Branding • Ethics 101 = Don’t be a jerk Tuesday, March 24, 2009
  40. 40. Ethics and Branding • Ethics 101 = Don’t be a jerk • Branding 101 = Find things that are good about you and promote them Tuesday, March 24, 2009
  41. 41. Ethics and Branding • Ethics 101 = Don’t be a jerk • Branding 101 = Find things that are good about you and promote them • Not being a jerk is good, promote it. Tuesday, March 24, 2009
  42. 42. Tuesday, March 24, 2009
  43. 43. Disabilities Tuesday, March 24, 2009
  44. 44. Disabilities • Visual Tuesday, March 24, 2009
  45. 45. Disabilities • Visual • Auditory (hearing) Tuesday, March 24, 2009
  46. 46. Disabilities • Visual • Auditory (hearing) • Mobility Tuesday, March 24, 2009
  47. 47. Disabilities • Visual • Auditory (hearing) • Mobility • Cognitive Tuesday, March 24, 2009
  48. 48. Visual Impairments Tuesday, March 24, 2009
  49. 49. Visual Impairments • Impaired vision Tuesday, March 24, 2009
  50. 50. Visual Impairments • Impaired vision • Cataracts Tuesday, March 24, 2009
  51. 51. Visual Impairments • Impaired vision • Cataracts • Tunnel Vision Tuesday, March 24, 2009
  52. 52. Visual Impairments • Impaired vision • Cataracts • Tunnel Vision • Colour Blindness - yes I know I’m British Tuesday, March 24, 2009
  53. 53. Visual Impairments • Impaired vision • Cataracts • Tunnel Vision • Colour Blindness - yes I know I’m British • Short/long sighted Tuesday, March 24, 2009
  54. 54. Tuesday, March 24, 2009
  55. 55. Tuesday, March 24, 2009
  56. 56. Auditory Tuesday, March 24, 2009
  57. 57. Auditory • Deafness (lack of hearing) Tuesday, March 24, 2009
  58. 58. Auditory • Deafness (lack of hearing) • Can be less-literate, or Tuesday, March 24, 2009
  59. 59. Auditory • Deafness (lack of hearing) • Can be less-literate, or • Literate in only Sign e.g. ASL Tuesday, March 24, 2009
  60. 60. Auditory • Deafness (lack of hearing) • Can be less-literate, or • Literate in only Sign e.g. ASL • Tinnitus Tuesday, March 24, 2009
  61. 61. Tuesday, March 24, 2009
  62. 62. Mobility Tuesday, March 24, 2009
  63. 63. Mobility • Trauma Tuesday, March 24, 2009
  64. 64. Mobility • Trauma • Spinal cord injuries Tuesday, March 24, 2009
  65. 65. Mobility • Trauma • Spinal cord injuries • Loss of limbs/digits Tuesday, March 24, 2009
  66. 66. Mobility • Trauma • Spinal cord injuries • Loss of limbs/digits • Diseases/Conditions Tuesday, March 24, 2009
  67. 67. Mobility • Trauma • Spinal cord injuries • Loss of limbs/digits • Diseases/Conditions • Muscular dystrophy Tuesday, March 24, 2009
  68. 68. Mobility • Trauma • Spinal cord injuries • Loss of limbs/digits • Diseases/Conditions • Muscular dystrophy • Multiple sclerosis Tuesday, March 24, 2009
  69. 69. Mobility • Trauma • Spinal cord injuries • Loss of limbs/digits • Diseases/Conditions • Muscular dystrophy • Multiple sclerosis • Parkinsons Tuesday, March 24, 2009
  70. 70. Mobility • Trauma • Spinal cord injuries • Loss of limbs/digits • Diseases/Conditions • Muscular dystrophy • Multiple sclerosis • Parkinsons • Cerebral palsy Tuesday, March 24, 2009
  71. 71. Tuesday, March 24, 2009
  72. 72. Tuesday, March 24, 2009
  73. 73. Cognitive Tuesday, March 24, 2009
  74. 74. Cognitive • Dyslexia Tuesday, March 24, 2009
  75. 75. Cognitive • Dyslexia • Dyspraxia Tuesday, March 24, 2009
  76. 76. Cognitive • Dyslexia • Dyspraxia • Learning Disabilities Tuesday, March 24, 2009
  77. 77. Design Choices A discussion Tuesday, March 24, 2009
  78. 78. Tom Hughes-Croucher http://twitter.com/sh1mmer croucher@yahoo-inc.com Tuesday, March 24, 2009

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