September 19, 2010
TCU Football Tickets!!!!!!!
TCU vs Baylor Football Tickets are going fast for the 2010 season!
Don’t miss your chance to see all the great Mountain West action this year.
TCU is going into this season with high hopes of bringing home the Mountain
Tickets are going fast, so get yours today while you still
Defined as satisfying unlimited
needs and wants with limited
Why do we pause a face-to-face
conversation to answer the
Old-fashioned techniques vs.
Physical and emotional response to diminishing
Humans naturally react to the idea of “scarcity,”
deadlines, and the loss of freedoms
What happens when you feel rushed or
Scarcity’s Sources of Power
Human brains seek “short cuts” or consistency
An item’s availability allows us to quickly and
correctly decide on its’ quality
Humans hate losing freedoms
As an item becomes less available, we lose our
freedom to choose between options
Optimal Conditions for Scarcity
Most effective when customers believe an item is
scarce, social demand is increasing, and they are
directly competing for it.
Two-Year Olds, Teenagers, and
Similarities between two-year olds and teenagers?
Periods in life where we recognize and assert
ourselves as individuals
Limiting choices leads to non-compliance
“Inadmissible evidence” and juror’s response
Ask only what is relevant
As Professional Sellers,
Features Benefits Advantages
Create urgency without fear or manipulation
Maintain a win-win attitude