Mobile-App Based Marketing

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EN
ITA

focus: Italy

Why keeping an eye on Mobile Apps?
Perché guardare con attenzione a...
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Mobile apps: trends & opportunities for the Italian market. EN + ITA

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(EN) Everything in mobile app world is growing: downloads, usage and business opportunities as well. Italian consumers own a lot of smartphones, they use mobile apps and what's more they access to mobile ads.
(ITA) Cresce il numero di download e l'utilizzo di mobile app, quindi anche le opportunità di business. In Italia, i possessori di smartphone sono un gran numero, usiamo le app e siamo propensi ad accedere a contenuti pubblicitari in mobilità.

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Mobile apps: trends & opportunities for the Italian market. EN + ITA

  1. 1. Mobile-App Based Marketing 1 1 EN ITA focus: Italy Why keeping an eye on Mobile Apps? Perché guardare con attenzione alle Mobile App? Gartner. 2013. Mobile app download (billion) - Miliardi di download di mobile App 2012. 65 2013. 102 +57% 2014. 138 +36% 2015. 179 +30% Flurry Analytics. 2014. +115% overall app usage year-over-year growth in 2013 - la crescita annuale nell’utilizzo di app nel 2013 +200%. Messaging Apps Whatsapp, Line, WeChat, Facebook Messaging +150%. Productivity&Utility +60%. Gaming 2 1 Focus on the Italian Market Uno sguardo al Mercato Italiano Nielsen. 2013. 62% of Italian consumers age 16+ own a smartphone - Percentuale di consumatori Italiani sopra i 16 anni che possiedono uno smartphone What do we do with our smartphones? Come usiamo i nostri smartphone? SMS. 89% eMail. 51% App. 49% Social network. 47% Location-based services/gps. 42% Web browsing. 37% Shopping. 15% Which apps do we use? - Quali tipologie di mobile app usiamo di più? 52% Games 47% Social network 3 1 46% Map/Sea rch 39% Weather (Meteo) 33% News 22% Video 17% Shopping Can Mobile Apps drive sales? Le Mobile App possono spingere le vendite? Nielsen. 2013. 52% Of italian smartphone users have seen advertising on their mobile phones Utilizzatori italiani di smartphone che hanno visualizzato pubblicità sul telefonino We receive mobile Ads via - Riceviamo pubblicità sugli smartphone attraverso Apps. 22% Text/SMS. 22% Mobile internet. 20% What makes us more likely to receive mobile ads? - Cosa ci rende propensi a ricevere pubblicità sugli smartphone? 39%, free contents 35%, location-based information Feb 2014. SportelloMarketing.com

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