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Salesforce Agile Transformation - Agile 2007 Conference

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Storytelling at the Agile 2007 Conference by Steve Greene and Chris Fry. Exposes the dramatic success at Salesforce.com in transforming R&D into an Agile development organization in a \"Big Bang\" way.

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Salesforce Agile Transformation - Agile 2007 Conference

  1. 1. Large Scale Agile Transformation Chris Fry Steve Greene
  2. 2. History
  3. 3. 7 Age of Salesforce in years
  4. 4. from the beginning
  5. 5. 3 Number of people in R&D
  6. 6. fast innovative smart
  7. 7. 4 Number of Major Releases per year
  8. 8. 7 years later
  9. 9. rapid success
  10. 10. 30,000+ Customers
  11. 11. 650,000 Users
  12. 12. 100 Million transactions per day
  13. 13. 200+ people in R&D
  14. 14. but
  15. 15. it was getting more difficult to deliver
  16. 16. 2000 2001 2002 2003 2004 2005 2006 Features Delivered per Team Days between Major Releases
  17. 17. 1 Number of Major Releases per year
  18. 18. Why?
  19. 19. Lack of visibility at all stages in the release Late feedback on features at the end of our release cycle
  20. 20. Long and unpredictable release schedules
  21. 21. Gradual productivity decline as the team grew
  22. 22. What did we do about it?
  23. 23. Major enterprise-wide Agile Transformation in just 3 months
  24. 24. Transformation Results 2000 2001 2002 2003 2004 2005 2006 2007 Features Delivered per Team Days between Major Releases
  25. 25. Transformation Results January 2007 March 2007 November 2007 August 2007 Rapid Reaction for an Agile World 60+ critical features delivered in < 9 months Average Idea to Release rate: 2.2 quarters 70% of Top 10 Ideas on track for delivery in 2007 Winter ‘08 Summer ‘08 Winter ‘09 Spring ‘08
  26. 26. Our customers are happy…
  27. 27. Our teams are happy…
  28. 29. How’d we do it?
  29. 30. Launched organizational change program
  30. 31. Everyone jumped in together
  31. 32. Created a dedicated, cross-functional rollout team
  32. 33. Positioned as a return to our core values
  33. 34. Listen to your customers Iterate KISS
  34. 35. Distributed Ken Schwaber’s Agile book Developed 2-hour Agile overview
  35. 36. Sent 30 ScrumMasters to ScrumMaster Certification Sent 35 Product Managers to Product Owner Certification
  36. 37. Created internal, wiki-based website as a reference for team members
  37. 38. What would we do differently?
  38. 39. Train Product Owners earlier and with more intensity
  39. 40. Involve more individual contributors early
  40. 41. Get outside coaching earlier
  41. 42. Give key executives concrete deliverables around the rollout
  42. 43. Be more clear about what the agile ‘rules’ are
  43. 44. Keys to success?
  44. 45. Ensure executive commitment to the change
  45. 46. Focus on principles over mechanics
  46. 47. Focus on automation
  47. 49. Provide radical transparency
  48. 50. Advice?
  49. 51. Create a dedicated, cross-functional rollout team
  50. 52. Get professional help
  51. 53. Focus on getting several teams to excellence
  52. 54. Create a company sprint heartbeat
  53. 55. Decide early on the right tool
  54. 56. Scrumforce built on the Salesforce Platform
  55. 57. Scrumforce built on the Salesforce Platform
  56. 58. When the heat is on stick to your guns
  57. 59. Encourage radical visibility and over-communicate
  58. 60. Experiment, be patient and expect to make mistakes
  59. 61. Don’t be afraid to change the entire company all at one time
  60. 62. Agile Roadmap January October April October “ Agile Launch” Big Bang Rollout “ Excellence, Sustainability & Expansion” Expanding Velocity, Expanding Intelligence, Expanding Influence Globally January 144 146 July 148 150 152 Rollout Adoption Excellence Expansion
  61. 63. It’s not Process
  62. 64. It’s ADM
  63. 65. Executive Producer Parker Harris
  64. 66. Screenplay Chris Fry
  65. 67. Director Steve Greene
  66. 68. Co-Producer Jenny Cheng
  67. 69. Co-Producer Todd McKinnon
  68. 70. Executive Producers Steve Greene Chris Fry
  69. 71. Story Editors Andrea Leszek Catherine Courage
  70. 72. Starring Steve Graykowski
  71. 73. Eric Babinet
  72. 74. Rajani Ramanathan
  73. 75. April Oman
  74. 76. Guest Starring Matt Ho
  75. 77. Pete Behrens Rob Myers
  76. 78. Special Guest Stars Steve Fisher Woodson Martin
  77. 79. Co-starring Peter Morelli Siddhartha Singh
  78. 80. Rasmus Mencke Amy Farrow
  79. 81. With Andrew Sandler
  80. 82. <ul><li>Scrum Master </li></ul><ul><li>Product Owner </li></ul><ul><li>Art Director </li></ul><ul><li>UE Producer </li></ul><ul><li>STEVE GREENE </li></ul><ul><li>CHRIS FRY </li></ul><ul><li>ANDREA LESZEK </li></ul><ul><li>CATHERINE COURAGE </li></ul>
  81. 83. <ul><li>Program Designer </li></ul><ul><li>Release Technician </li></ul><ul><li>Survey Designer </li></ul><ul><li>Assistant Producer </li></ul><ul><li>Adaptation Designer </li></ul><ul><li>STEVE GRAYKOWSKI </li></ul><ul><li>AMY FARROW </li></ul><ul><li>APRIL OMAN </li></ul><ul><li>ERIC BABINET </li></ul><ul><li>RAJANI RAMANATHAN </li></ul>
  82. 84. <ul><li>Art Director of Done </li></ul><ul><li>TDD Producer </li></ul><ul><li>Product Owner Designer </li></ul><ul><li>Phase 0 Consultant </li></ul><ul><li>Casting </li></ul><ul><li>Extras Casting </li></ul><ul><li>PETE MORELLI </li></ul><ul><li>SIDD SINGH </li></ul><ul><li>RASMUS MENKE </li></ul><ul><li>ANDREW SANDLER </li></ul><ul><li>STEVE GREENE </li></ul><ul><li>CHRIS FRY </li></ul>
  83. 85. <ul><li>Scrum Master </li></ul><ul><li>Product Owner </li></ul><ul><li>Art Director & Developer </li></ul><ul><li>Developer </li></ul><ul><li>Documentation Designer </li></ul><ul><li>ERIC BABINET </li></ul><ul><li>CATHERINE COURAGE </li></ul><ul><li>ANDREW WAITE </li></ul><ul><li>FELIX SUKHENKO </li></ul><ul><li>MYSTI BERRY </li></ul>Scrumforce Cast
  84. 86. <ul><li>Art Director </li></ul><ul><li>Editor </li></ul><ul><li>Content Designers </li></ul><ul><li>STEVE GREENE </li></ul><ul><li>ANDREA LESZEK </li></ul><ul><li>CHRIS FRY </li></ul><ul><li>ANDREA LESZEK </li></ul><ul><li>STEVE GRAYKOWSKI </li></ul><ul><li>CATHERINE COURAGE </li></ul><ul><li>ERIC BABINET </li></ul>ADM Wiki Cast
  85. 87. Special Thanks to Mike Cohn
  86. 88. Rolled out entirely on location in San Francisco, California USA
  87. 89. The characters and events depicted in this rollout are real. Any similarity to fictional persons, living or dead, is purely coincidental. Copyright © 2007 Salesforce.com. All rights reserved. First publication of this rollout (process and overview): United States of America 2007. Salesforce.com is the owner of the copyright in this rollout This rollout is protected by the copyright laws of the United States of America and other countries. Any unauthorized duplication, copying, or use of all or part of this rollout may result in a serious dorking in accordance with applicable laws.
  88. 90. This has been a presentation of

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