10 Things  I Learned at SXSW and one thing I already knew Sandra Gornall - March 2010
What is SXSW?
What is SXSW?
Who goes to SXSW Interactive? <ul><li>Gender:  male …. 64% </li></ul><ul><li>female …. 36% </li></ul>Age:  20 or under…......
10 things I learned
1. How to do my job better: wireframing and prototyping
 
 
 
 
2. Behavioral psychology is the latest trend in web design
 
Game mechanics, feedback loops, levels/challenges, incentives/points
“ Delighters” : We remember and respond favorably to small, unexpected, and playful pleasures.
3. The next phase in the evolution of search is all about context: <ul><li>Who </li></ul><ul><li>When </li></ul><ul><li>Wh...
4. Mobile is the future
5. There are lots of interesting possibilities for connecting physical objects to the Internet
Billboard advertisement in Tokyo
 
6. Privacy still matters… …  but it’s about control over the flow of information, from  private  to  public  to  publicize...
 
 
7. Legal issues around content have become the most significant barrier to the Internet’s growth.
8. The publishing industry is facing  massive, disruptive change  (and appears to be totally unprepared for it)
9. The biggest issue on everyone’s minds is: who is going to make money, and how?
 
 
10. Many people involved in technology see it as a powerful force for positive social change Do you believe that there is ...
One thing I already knew…
1. The digital divide is still with us  Millions of people rely on public library computers. Late-breaking technology news!
The economic divide:
The empowerment divide: (literacy, language, education, experience)
Our message
Notes & Links http://gornall.wordpress.com/sxsw
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10 Things I Learned at SXSW (and one thing I already knew)

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10 big ideas about new directions in technology, from the perspective of a public librarian attending the 2010 South by Southwest Conference

Notes to accompany this presentation are at http://gornall.wordpress.com/sxsw

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  • Business up front, party in the back: a tech conference with a lot of emphasis on culture and creativity. In-depth seminars, networking, and business deals…and parties.
  • Persuasive interfaces, seductive interactions
  • Google personalized search Social search Location aware search Objective vs. subjective questions Imagine this in our catalogue Personalized results based on your past searches and borrowing Timely cross-promotions – “Your search for chile produced 392 results. You may also be interested in these books on earthquakes.” Local search: I’m at Indigo looking at Andrew Sorkin’s Too Big to Fail. It’s only out in hardcover and it costs $35! TPL has it as a Best Bets selection. Where’s the nearest copy that’s on the shelf right now?
  • By year end 2012, physical sensors will create 20 percent of non-video internet traffic.   (Gartner Research) QR (quick response) codes: physical world hyperlinks
  • A pedestrian may use a cellphone to read the QR code (barcode) with the phone&apos;s camera. The phone will open a web browser to the URL encoded in the QR code, in this case a specialized search engine
  • Joi Ito presentation Interoperability Creative Commons Book, magazine, and newspaper publishing Revenue models Library implications: we are advocates for and providers of free information Digital collections, Google Books project, etc.
  • Wild West vs. walled gardens
  • Citizen engagement through open government Educating and empowering the third world Saving energy and reducing consumption Lend4Health Genuine faith in progress or cynical attempt to get favorable government regulation, or a mix of both
  • 10 Things I Learned at SXSW (and one thing I already knew)

    1. 1. 10 Things I Learned at SXSW and one thing I already knew Sandra Gornall - March 2010
    2. 2. What is SXSW?
    3. 3. What is SXSW?
    4. 4. Who goes to SXSW Interactive? <ul><li>Gender: male …. 64% </li></ul><ul><li>female …. 36% </li></ul>Age: 20 or under…... 1% 21-30 …. 34% 31-40 …. 44% 41-50 …. 16% 51 or older…… 5% Mac users….62% PC users…...28% Other………..10%
    5. 5. 10 things I learned
    6. 6. 1. How to do my job better: wireframing and prototyping
    7. 11. 2. Behavioral psychology is the latest trend in web design
    8. 13. Game mechanics, feedback loops, levels/challenges, incentives/points
    9. 14. “ Delighters” : We remember and respond favorably to small, unexpected, and playful pleasures.
    10. 15. 3. The next phase in the evolution of search is all about context: <ul><li>Who </li></ul><ul><li>When </li></ul><ul><li>Where </li></ul>
    11. 16. 4. Mobile is the future
    12. 17. 5. There are lots of interesting possibilities for connecting physical objects to the Internet
    13. 18. Billboard advertisement in Tokyo
    14. 20. 6. Privacy still matters… … but it’s about control over the flow of information, from private to public to publicized .
    15. 23. 7. Legal issues around content have become the most significant barrier to the Internet’s growth.
    16. 24. 8. The publishing industry is facing massive, disruptive change (and appears to be totally unprepared for it)
    17. 25. 9. The biggest issue on everyone’s minds is: who is going to make money, and how?
    18. 28. 10. Many people involved in technology see it as a powerful force for positive social change Do you believe that there is a technology-related solution to disease, global economic crisis, global climate change, hunger, terrorism, and third-world poverty? Yes … 63% No … 37% SXSW Interactive 2010 Registrants Survey
    19. 29. One thing I already knew…
    20. 30. 1. The digital divide is still with us Millions of people rely on public library computers. Late-breaking technology news!
    21. 31. The economic divide:
    22. 32. The empowerment divide: (literacy, language, education, experience)
    23. 33. Our message
    24. 34. Notes & Links http://gornall.wordpress.com/sxsw

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