Week 2 tools n tech in pr

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tools annd technologies in public relations

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Week 2 tools n tech in pr

  1. 1. STAMFORD COLLEGE TOOLS AND TECHNIQUES OF PUBLIC RELATIONS PREPARED BY : MS GOMALA SUKUMARAN
  2. 2. External Media Using Photograph Internal Media Working with Individual group Media Relations Tools of PR Community relations Using Advertising Other Publicity Government relations Direct Methods of Communication PREPARED BY : MS GOMALA SUKUMARAN
  3. 3. External Media Newspaper Radio Magazine Television Film PREPARED BY : MS GOMALA SUKUMARAN Traditional Media
  4. 4.  Though broadcast media have become the predominant influence in our society, the newspaper retains a powerful position. Through this newspaper many information of PR able to reach many external publics of a organization. PREPARED BY : MS GOMALA SUKUMARAN
  5. 5.  Radio is primarily a medium of news and entertainment with commentaries talk shows and debate. In India, where many people are lived in village. For this the ways to reach rural audiences are Through news and information. Through entertainment programmes Through the feature programmes. PREPARED BY : MS GOMALA SUKUMARAN
  6. 6.  Magazines are an important medium for product news, feature stories and pictorial publicity. Which afforded space to till a complete story are particularly suitable for service or educational publicity articles. PREPARED BY : MS GOMALA SUKUMARAN
  7. 7.  Television is now the most pervasive and most influential medium of mass communication. TV has impact and realism is welcomed everywhere and is readily available as a publicity medium for PR practitioners. PREPARED BY : MS GOMALA SUKUMARAN
  8. 8.  The film is a very powerful medium of PR, as a medium of communication, instruction, education, entertainment, marketing, research etc. PREPARED BY : MS GOMALA SUKUMARAN
  9. 9. Greater impact because of its powerful appeal to eye, ear and senses. Effective learning aid on account of auditory and visual qualities. Accurate reproduction of objects and events. Clarity. Long life-span and Measurability of circulation and effectiveness statistically.
  10. 10.  The traditional Media have played a very important role in solving several emotional problems.  In the developing countries where illiteracy is wide-spread and communications scanty, the folk media assume greater importance. PREPARED BY : MS GOMALA SUKUMARAN
  11. 11. Internal Media House Journal Bulletin Board Annual Report PREPARED BY : MS GOMALA SUKUMARAN Printed Literature
  12. 12.  House Journals are one of the most effective tools that organizations can use to communicate with their employees. It is a periodical publication which tries to establish regular communication between an organization and its employees and other public. PREPARED BY : MS GOMALA SUKUMARAN
  13. 13.  Several times many organizations, publish many important Notices, orders, for the employees of organizations on a significant board, this is called Bulletin Board. PREPARED BY : MS GOMALA SUKUMARAN
  14. 14.  An annual report is the most essential and first hand communication to introduce the company to the financial public as well as to financial collaborators. PREPARED BY : MS GOMALA SUKUMARAN
  15. 15.  Several times, some organizations are published printed literature for understanding the use of the product or about the product. PREPARED BY : MS GOMALA SUKUMARAN
  16. 16. PREPARED BY : MS GOMALA SUKUMARAN
  17. 17.  Press conferences are a traditional method of giving information by direct use of face to face communication, technique. PREPARED BY : MS GOMALA SUKUMARAN
  18. 18.  The usual way of issuing information to the press is by writing a press release. Press releases are a traditional method of handing out information and is a useful tool with the PR professionals. PREPARED BY : MS GOMALA SUKUMARAN
  19. 19.  Several times many organizations are invited journalists to visit their production houses where their products are formed. After visiting journalists are written report based on this. For this press Tour is a very important tools for the PR professionals. PREPARED BY : MS GOMALA SUKUMARAN
  20. 20.  Exhibitions are an important medium to project on organisation’s materials process, products on its activities services, ideas to the public. It offers an excellent opportunity for personal contact with prospective consumers, consumers or dealers.
  21. 21. PREPARED BY : MS GOMALA SUKUMARAN
  22. 22.  Specialization of public relations concerned with › “how public relations professionals I corporations, counseling firms, and nonprofit organizations help promote effective communication among employees and between line employees and top management”  Employee communication efforts begin before an employee is hired and carry on past the employee’s departure from the organization. PREPARED BY : MS GOMALA SUKUMARAN
  23. 23.  Employee communication, also called internal communication or employee relations, creates and maintains internal systems of communication between employers and employees. PREPARED BY : MS GOMALA SUKUMARAN
  24. 24. Refers to the character of an organization, “its history, its approach to decision making, its way of treating employees, and its way of dealing with the world outside”  Another definition describes organizational culture as “ the sum total of shared values, symbols , meanings , beliefs ,assumptions and expectations that organize and integrate a group of people who work together”  PREPARED BY : MS GOMALA SUKUMARAN
  25. 25. Authoritarian cultures Participative cultures TYPES OF ORGANIZATION AL CULTURE PREPARED BY : MS GOMALA SUKUMARAN
  26. 26. Centralized decision making by the CEO and a few high-level managers.  Departments have different agendas, sometimes in conflict with each other.  Employee do not perceive rewards for innovation, but for following orders.  Authoritarian cultures are closed and resistant to change from outside the organization.  PREPARED BY : MS GOMALA SUKUMARAN
  27. 27. Feature common value of teamwork  Employee feels empowered to make decisions rather than to wait for orders from those in power.  The departments work together “like a well-oiled machine”.  Department goals match overall organizational goals  PREPARED BY : MS GOMALA SUKUMARAN
  28. 28.  Workers feel valued as people, not just as employees.  Open to new ideas from inside and outside organization. PREPARED BY : MS GOMALA SUKUMARAN
  29. 29. They can establish organizational communication policy based on a goaloriented approach.  They can help in designing and implementing organizational change programs  They can provide expertise as employee communicators.  PREPARED BY : MS GOMALA SUKUMARAN

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