Group assignment

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Group Assignment on Corporate Social Responsibility

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Group assignment

  1. 1. DMC 115 PRINCIPLES OF PUBLIC RELATIONS STAMFORD COLLEGE (JALAN BARAT) WISMA MCIS ANNEXE JALAN BARAT 46200 PETALING JAYA SELANGOR DARUL EHSAN GROUP ASSIGNMENT (20 %) Below listed are the organization’s that carry out major Corporate Social Responsibility Programs. Ben and Jerry’s Ice-Cream Starbucks Tom’s Shoes Task 1 You are required to choose one of the following and prepare a report on their CSR program. Your report should be around 5-8 pages in length. You may include the following. Define CSR and its elements How CSR programs evolved Briefly explain the background of the company What is their main core of business? What is their CSR program? Explain in depth about the CSR program Task 2 You are required to prepare a short presentation of about 10 minutes on your findings. There will be 5 minutes of Q and A session. You will have to print handouts for your classmates. INDIVIDUAL ASSIGNMENT ( DUE DATE : 10.10.2013) Page 1
  2. 2. DMC 115 PRINCIPLES OF PUBLIC RELATIONS Format FORMAT: Arial 11 point 1.5 spacing APA Format Referencing Page numbering on each page ( Page 1 of 1) Include cover page Appendix if any Referencing (APA Format) No PLAGARISM DUE DATE: 24 OCTOBER 2013 Any report submitted later than the mentioned date will be deducted Two (2) marks each day. You are required to submit 5-8 pages of report attaching together with your presentation slides. Your report must be in tape binding format. PRESENTATION Date : 25 October 2013 ( 10.00 – 1.00 PM) Length : 10 minutes and 5 minutes of Q and A session. Be as creative as possible in your presentation. You may include videos relevant to the course. Formal wear. Prepared by: MsGomalaSukumaran Stamford College Jalan Barat School of Media and Communication 011-23234621 sgomala@hotmail.com INDIVIDUAL ASSIGNMENT ( DUE DATE : 10.10.2013) Page 2

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